通过本章教学，使学生了解影响价格决策的主要因素；掌握定价的基本方法，理解各种常用的定价策略；认识价格调整的必要性

复旦大学：《中国市场营销 Marketing in China》课堂展示案例_Geely

通过本章教学，使学生理解和掌握销售渠道的基本原理；中间商的类型；销售渠道的选择与管理决策；了解物流决策

The Business Market - all the organizations that buy goods and services to use in the production of other products and services that are sold, rented, or supplied to others. Business markets involve many more dollars and items do consumer markets

Anything that can be offered to a market for attention, acquisition, use or consumption. Satisfies a want or a need. Includes: –Physical Products –Services –Persons –Places

石河子大学：《市场营销学》课程电子教案（讲义）第十章 渠道策略

石河子大学：《市场营销学》课程电子教案（讲义）第十一章 促销策略

石河子大学：《市场营销学》课程电子教案（讲义）第九章 价格策略

Step 1. Identifying the Target Audience Step 2. Determining the Communication Objectives Buyer Readiness Stages

石河子大学：《市场营销学》课程电子教案（讲义）第八章 产品策略