In this part, you’ll Learn about the “4Ps” and “4Cs” of marketing. Look at some familiar products and how they are marketed Promote a product with what you learned about marketing

Objectives Focus Warming up 9.1 Did you have a good journey? 9.2 Hotels and accommodation 9.3 Organizing a conference Sum-up Assignment

Objectives Focus Warming up 7.1 Dealing with figures 7.2 Cash flow 7.3 Changing prices: Dealing withinvoicing errors 7.4 Letters of Credit 7.5 Chasing payment Sum-up Assignment

Objectives Focus Warming up 6.1 Exchanging information 6.2 Making enquiries 6.3 Answering enquiries 6.4 Placing and filling orders Sum-up Assignment

Objectives Focus Warming up 5.1 Getting to know the workplace 5.2 Different kinds of companies 5 .3 Company organization 5.4 Company developments 5 .5 Working with others Sum-up Assignment

Objectives Focus Warming up 4.1 Summarizing a conversation 4.2 Using notes to write a report 4.3 Planning and editing a report Sum-up Assignment

Objectives Focus Warming up 3.1 I would like to speak to… 3.2 Getting people to do things 3.3 Can I take a massage? 3.4 Planning and making calls Sum-up Assignment

Objectives Focus Warming up 2.1 Communicating in writing 2.2 Names and addresses 2.3 Layout and style 2.4 Thinking about your reader 2.5 Sending messages Sum-up Assignment

Objectives Focus Warm up 1.1 First Impressions 1.3 What do you enjoy about your work 1.5 Developing relationships Sum-up Assignment

what's your 1. Taking part in a meeting opinion? a. Find out what the other people think: What are Mr. Brown, your what do views on