Unit 3 Advertising I.Teaching Aims 1.Improve the student's speaking ability related to advertising; 2.Train the students'listening ability to understand the main idea and grasp the portant details of a passage, 3.Master the useful wordsand expressions in this unit ⅡTeaching Points 1.Students are required to understand the opinions in advertising. 2.Train the students'speaking abilities in showing positive and negative opinionson advertisements. 3.Useful expressions and words:selective,arouse,curiosity,target,specific,enthnic. effective,sound,professional,athlete,soccer,workermanship,track and field,rely on. III.Teaching Methods Individual,pair,or group work 3.Speaking activities 4.Explanation IV.Teaching Periods Two teaching hours V.Teaching procedures Step one Warm-up Questions 1.How doadvertisements affect your life? 2.How much influence dothey have on your purchasing decisions? 3. What are the advantages and disadcantages of advertising to the consumer and to society at large Step Two Micro-listening Play the tape recorder for the students 2.Check the answers 3.Emphasize some language points and sentence structures: Step Three macro-listening 1.Explain the new words and expressions 做广告 selective adj.有选择的 advertiser n.广告商 arouse v.唤起，激起 curiosity n.好奇心
Unit 3 Advertising I. Teaching Aims 1. Improve the student’s speaking ability related to advertising; 2. Train the students’ listening ability to understand the main idea and grasp the important details of a passage; 3. Master the useful words and expressions in this unit. II. Teaching Points 1. Students are required to understand the opinions in advertising. 2. Train the students’ speaking abilities in showing positive and negative opinionson advertisements; 3. Useful expressions and words: selective, arouse, curiosity, target, specific, enthnic, effective, sound, professional, athlete, soccer, workermanship, track and field, rely on. III. Teaching Methods 1. Listening and speaking activities 2. Individual, pair, or group work 3. Speaking activities 4. Explanation IV. Teaching Periods Two teaching hours Ⅴ. Teaching procedures Step one Warm-up Questions 1. How do advertisements affect your life？ 2. How much influence do they have on your purchasing decisions? 3. What are the advantages and disadcantages of advertising to the consumer and to society at large ? Step Two Micro-listening 1. Play the tape recorder for the students. 2. Check the answers. 3. Emphasize some language points and sentence structures: Step Three Macro-listening 1. Explain the new words and expressions advertise v. 做广告 selective adj. 有选择的 advertiser n. 广告商 arouse v. 唤起，激起 curiosity n. 好奇心
attempt v.企图，尝试 intend v.想要，打算 target v.把 作为目标 .特定的，明确的 ethnic adj.种族的 effective adj.有效的 sound adj..正确的，合理的 go to great lengths to竭尽全力地（做） 2.Explain language and culture notes (1)various enthnic groups:Diiferent groups of people with different kinds of national, USfor may have inmind such ethnic c groups as Asian American,Mex icanAmerican Indians.et. (2)giving serious consideration to what it has to say:reading the advertisemen seriouly and carefully,which may result in your accepting what it says. (3)take a certain action:begin to do something that the advertisement says you should do. (4)think in a certain wav:think in the way that the advertisement persuades you to think 3.Play the tape recorder for the students. 4.Ask the students some questions about the conversations. 5.Ask the students to answer the questions in the book.Lead them to get the right P the list 6.Ask Ss to retell the conversation in their own words.They can use the following questions as guidelines. 1)Why did Joyce want to buy a pair of Adidas shoes? 2)Why did her father object to the idea? 3)What did the advertisement say about Adidas sports shoes and those who wore them? 4)What,according to Joyce's father,enabled track and field athletes to break world records? 5)What did the advertisement claim that Adidas would do to help runners as well as players of other sports? 6)Was Joys ther convinced in the end that Adidas was good?What was he still worried about? 7)What did Joyce tell her father that made him agree that she could buy the shoes? Step Four Oral Practice 1.Explain the sentence structures of advertising and ask the students to do the Exercise 2.Give them the following topics to discuss and then ask some students to give personal presentation. Topic:Doctors and educators agree that fast food is unhealthy food for children as it contains a high percentage of fat,salt and suger.Are you for or against the view that
attempt v. 企图，尝试 intend v. 想要，打算 target v. 把…..作为目标 specific adj. 特定的，明确的 ethnic adj. 种族的 effective adj. 有效的 sound adj. 正确的，合理的 go to great lengths to 竭尽全力地（做） 2. Explain language and culture notes (1)various enthnic groups: Diiferent groups of people with different kinds of national, racial and cultural traditions. In the US, for example, advertisers may have in mind such ethnic groups as Asian American, Mexican American Indians, etc. (2) giving serious consideration to what it has to say: reading the advertisement seriouly and carefully, which may result in your accepting what it says. (3)take a certain action: begin to do something that the advertisement says you should do. (4) think in a certain way: think in the way that the advertisement persuades you to think. 3. Play the tape recorder for the students. 4. Ask the students some questions about the conversations. 5. Ask the students to answer the questions in the book. Lead them to get the right answers and teach them some tips for the listening exercises. 6. Ask Ss to retell the conversation in their own words. They can use the following questions as guidelines. 1) Why did Joyce want to buy a pair of Adidas shoes? 2) Why did her father object to the idea? 3) What did the advertisement say about Adidas sports shoes and those who wore them? 4) What, according to Joyce’s father, enabled track and field athletes to break world records? 5) What did the advertisement claim that Adidas would do to help runners as well as players of other sports? 6) Was Joyse’s father convinced in the end that Adidas was good? What was he still worried about? 7) What did Joyce tell her father that made him agree that she could buy the shoes? Step Four Oral Practice 1. Explain the sentence structures of advertising and ask the students to do the Exercise. 2. Give them the following topics to discuss and then ask some students to give personal presentation. Topic: Doctors and educators agree that fast food is unhealthy food for children as it contains a high percentage of fat, salt and suger. Are you for or against the view that
fast food advertisements should be banned? VI.References 1.《大学英语听说V》(学生用书)，虞苏美，李慧琴主编，上海：上海外语教育 出版社，2006. 2.《大学英语听说IV》(教师用书)，虞苏美，李慧琴主编，上海：上海外语教育 出版社，2006 3大学英语语法.薄冰主编。山西：山西教育出版社，2006 4.大学英语实用语法讲解与练习.任福洪等主编。北京：国防工业出版社，2004， 5.牛津高阶英汉双解词典（第六版），牛津大学出版社，2004
fast food advertisements should be banned? VI. References 1.《大学英语听说 IV》（学生用书），虞苏美，李慧琴主编，上海：上海外语教育 出版社，2006. 2.《大学英语听说 IV》（教师用书），虞苏美，李慧琴主编，上海：上海外语教育 出版社，2006. 3.大学英语语法. 薄冰 主编. 山西：山西教育出版社，2006. 4. 大学英语实用语法讲解与练习. 任福洪等主编. 北京：国防工业出版社，2004. 5. 牛津高阶英汉双解词典（第六版）. 牛津大学出版社，2004