Unit 5 Marketing Management ● Field Work ·Reading A 。 Reading B Simulated Writing ·Listening Speaking ·Presentation
Unit 5 Marketing Management • Field Work • Reading A • Reading B • Simulated Writing • Listening • Speaking • Presentation
Field Work Search the library or the Internet for information about marketing management. Make a list of questions and use them to interview entrepreneurs about marketing management. Write a report about what you have found and prepare for an in-class presentation
Field Work • Search the library or the Internet for information about marketing management. • Make a list of questions and use them to interview entrepreneurs about marketing management. • Write a report about what you have found and prepare for an in-class presentation
Reading A Pre-reading Activities In-reading Activities Possible Language Difficulties Post-reading Activities Consolidating Exercises
Reading A • Pre-reading Activities • In-reading Activities • Possible Language Difficulties • Post-reading Activities • Consolidating Exercises
Pre-reading Activities Brainstorm a list of topic-related words promotion, sales, profits supermarket. mall, cost
Pre-reading Activities • Brainstorm a list of topic-related words promotion, sales, profits supermarket, mall, cost
In-reading Activities Individual work:finding out the difficulties Pair work:reviewing the expressions Group work:getting the ideas
In-reading Activities • Individual work: finding out the difficulties • Pair work: reviewing the expressions • Group work: getting the ideas
Post-reading Activities direct marketing 交通拥挤 retail sales 信息高速公路 electronic shopping 电话营销 traffic congestion 电子商务 telemarketing 电子购物 chain stores 零售 toll-free phone 家庭购物 information superhighway 慈善机构 at-home shopping 信用卡 electronic commerce 直效营销 charitable institutions 连锁店 credit card 免费电话
Post-reading Activities direct marketing 交通拥挤 retail sales 信息高速公路 electronic shopping 电话营销 traffic congestion 电子商务 telemarketing 电子购物 chain stores 零售 toll-free phone 家庭购物 information superhighway 慈善机构 at-home shopping 信用卡 electronic commerce 直效营销 charitable institutions 连锁店 credit card 免费电话
Consolidating Exercises Reading A Individual work:dictation ·Match work
Consolidating Exercises • Individual work: dictation • Match work Reading A
Difficult points in Reading A Sales through catalog/direct mail are estimated at over $252 billion annually. estimate:vt.to form an opinion about;evaluate: e.g.While an author is yet living we estimate his powers by his worst performance. Market "demassification"has resulted in the ever- increasing number of market niches with distinct preferences.. result in:have a specified effect or consequence e.g.Our efforts resulted in success/failure. .a shortage of retail sales help,and queues at checkout counters all encourage at-home shopping. queue:vi.to get in line: e.g.queue up at the box office
Difficult points in Reading A - Sales through catalog/direct mail are estimated at over $252 billion annually. estimate: vt. to form an opinion about; evaluate: e.g. While an author is yet living we estimate his powers by his worst performance. - Market “demassification” has resulted in the everincreasing number of market niches with distinct preferences.. result in: have a specified effect or consequence e.g. Our efforts resulted in success/failure. - ..., a shortage of retail sales help, and queues at checkout counters all encourage at-home shopping. queue: vi. to get in line: e.g. queue up at the box office
Finally,the growth of affordable computer power and customer databases has enabled direct marketers to single out the best prospects for any product. single out:select sb./sth.form others e.g.Which would you single out as the best? Electronic markets are sponsored information utilities that... sponsor:vt.to act as a sponsor for e.g.an athlete sponsored by a bank
- Finally, the growth of affordable computer power and customer databases has enabled direct marketers to single out the best prospects for any product. single out: select sb./sth. form others e.g. Which would you single out as the best? - Electronic markets are sponsored information utilities that... sponsor: vt. to act as a sponsor for e.g. an athlete sponsored by a bank
Reading B Individual work:finding out the difficulties Pair work:reviewing the expressions Group work:getting the ideas
Reading B • Individual work: finding out the difficulties • Pair work: reviewing the expressions • Group work: getting the ideas