AgendaMorning: Chapter 11TeamworkAfternoon: Chapter 13Teamwork
Agenda • Morning: Chapter 11 • Teamwork • Afternoon: Chapter 13 • Teamwork
Industrial DesignChapter 11
Industrial Design Chapter 11
Product Development ProcessConceptDetailProductionSystem-LevelTestingandPlanningDevelopmentDesignDesignRefinementRamp-Up
Planning Product Development Process Concept Development System-Level Design Detail Design Testing and Refinement Production Ramp-Up
DefinitionIndustrial Design:the professional service ofcreating and developing concepts and specificationsthat optimize function, value, and appearance ofproducts and systems for the mutual benefit of boththe user and the manufacturer.Source:Industrial Designers SocietyofAmerica(IDSA)
Definition • Industrial Design: the professional service of creating and developing concepts and specifications that optimize function, value, and appearance of products and systems for the mutual benefit of both the user and the manufacturer. • Source: Industrial Designers Society of America (IDSA)
IDExpenditures: Products with more user interactionwilltypically require more industrial design Will depend on ergonomic needs andaestheticneeds
ID Expenditures • Products with more user interaction will typically require more industrial design • Will depend on ergonomic needs and aesthetic needs
Assessing the Importance ofID to a Product:ErgonomicneedsHow important is ease of use?- How important is ease of maintenance?- How many user interactions are needed?- How novel are user interaction needs?- What are safety issues?
Assessing the Importance of ID to a Product • Ergonomic needs – How important is ease of use? – How important is ease of maintenance? – How many user interactions are needed? – How novel are user interaction needs? – What are safety issues?
Assessing the Importance ofID to a ProductAestheticNeeds- Is visual product differentiation needed?- How important is pride of ownership, imageand fashion?- Will an aesthetic product motivate theteam?
Assessing the Importance of ID to a Product • Aesthetic Needs – Is visual product differentiation needed? – How important is pride of ownership, image and fashion? – Will an aesthetic product motivate the team?
Impact of ID: Costs- Direct, manufacturing, time Studies have shown that investing in IDyields positive returns
Impact of ID • Costs – Direct, manufacturing, time • Studies have shown that investing in ID yields positive returns
30Hand-Held MedicalPercentage ofInstrumentProductDevelopmentBudgetSpenton IndustrialDesign,%20Hand-HeldVacuumDesktopComputerPeripheral010Large-ScaleMedicalEquipmentHand-HeldOMobilePhonePowerOMedical ImagingToolEquipmentAutomobileOIndustrial FoodJumboJetOProcessing EquipmentO0101001,00010,000100,000Total ExpendituresonIndustrialDesign,SThousandsFromProductDesignandDevelopmentbyKarlUlrichandStevenEppinger(McGraw-Hill/lrwin)
Industrial Design ProcessInvestigation of customer needsConceptualization: Preliminary refinementFurther refinement and final conceptselectionControl drawingsCoordination with engineeringmanufacturing and vendors
Industrial Design Process • Investigation of customer needs • Conceptualization • Preliminary refinement • Further refinement and final concept selection • Control drawings • Coordination with engineering, manufacturing and vendors