Development Processes andOrganizationsChapter 2
Development Processes and Organizations Chapter 2
Generic Product DevelopmentProcessConceptSystem-LevelDetailTesting andProductionPlanningDesignDevelopmentDesignRefinementRamp-UpMissionConceptSystemSpecCritical DesignProductionApprovalReviewReviewReviewApprovalFourPhasesofProductDevelopment
Generic Product Development Process Planning Concept Development System-Level Design Detail Design Testing and Refinement Production Ramp-Up Mission Approval Concept Review System Spec Review Critical Design Review Production Approval Four Phases of Product Development
Tyco Product Development ProcessDEFINECONCEIVEDESIGNVERIFYOPTIMIZEFinalProductProjectConceptFeasibilityPreliminaryProcessPost-LaunchLaunchRegistrationDefinitionand PlanningDesignDesignVerificationVerificationAssessment0283RP門RP58Sustem isReadu to HrmDSC
DEFINE VERIFY Project Registration Concept Definition Feasibility and Planning Preliminary Design Final Design Product Verification Process Verification Launch Post-Launch Assessment CONCEIVE DESIGN OPTIMIZE RP 1 RP 2 RP 3 RP 4 RP 5 RP 6 RP 7 RP 8 RP 0 Tyco Product Development Process
Tyco Product Development Process0.Project1.Concept2.Feasibilityand3.Preliminary5.Product6.Process7.Launch8.Post-LaunchRallyPointPhase4.Final DesignDefinitionPlanningDesignRegistrationVerificationVerificationAssessmentDefine project andDevelopprojectCreateproductCreate preliminaryDetailand optimizeDemonstrateIdentifylessonsPrimaryGoalDemonstrateLaunchproductbusiness unit needsdetailed designdesignproductleamedconceptandcharterdescriptionprocessperformanceIperformanceMarketing andIdontify.customersCapture voice of theDevelopmarketingReview.conceptsInitializefieldtrialsCompletefield trialsFinalize pricing andSolicitcustomerSaleswithcustomerfeedbackandand marketsizeCustomerand sales planssalesforecastssatisfaction ratingsDescribeAnalyze customerCreate phase-in andFinalize trainingComplote salesandMeasure sales vs.competitivefeaturesneedsplansforecastphase-outplansservice trainingandbenefitsDocumentcustomerComplete phase-inIdentifytargetcostandpriceneedsandphase-outIdentify critical-to-Create functionalConductaFreezehardwareFinalizedesignObtain.regulatoryFinalizeproductEngineeringIdentifyproject risksspecification andpreliminary designmetricsqualityspecsand software designdocumentationapprovalsperformancemetricsreviewBuildandtestaiphaCompleteCompletebetaDevelopandselectReviewconceptprototypeand fieldconceptsselectionprototypesengineeringdocumentationtestingDefineproductAssessproductUpdateprojectrisksDraft technicalApplyforregulatorylaluremodesarchitocturedocumentationapprovalsAssesstechnicalSecurebetafailures modesprototypesQualityAssuranceCreate preliminaryTestbeta prototypesCompletequaityConductprocesstestplanforrobustnessassurancetestingverificationtestingFinalizebillofUpdateManufacturingBeginmanufacturingRun manufacturingRegisterobsoletematerials (BOM)processmanufacturingpilotsand sorapproductsdevelopmentcontrol.plansConductaDevelopFinalizepreliminarymanufacturingmanufacturingmanufacturingcontrol planscontrolplansprocessreviewPurchasingCreatea supplierIdentitylong lead-Verity supply chainparticipation matrxtimelitemsreadinessAssesssuppliersfocertificationSearchpatentsIdentifytradePrepare patentAssuretradeLegalIdentitypotentialcomplianceissuespatentsapplicationscomplianceMonitorreturn.onFinancialPrepare preliminaryRefinebusinessComplete financialcaseinvestmentbusiness casepackageProjectUpdateRP1-2UpdateRP1-3UpdateRP1-4UpdateRP1-5FinalizeallIdentityprojedtAssessteamPlan integratedDocumentbestcapabilites/skillsproductManagementtiming,resources,deliverablesdeliverablesdeliverablesdeliverablesdeliverablespracticesandcapitatdevelopmentschedulePrepareRPOidentifyPrepareRP3Prepare RP4PrepareRP5PrepareRP6PrepareRP8AssignaprojectFinalizelaunchchecklist &submitdevelopmentteamchecklist&submitchecklist &submitchecklist&submitchecklist&submitplansandchecklist&submitmanagerfor.approvalmembersforapprovalforapprovalfor.approvaldocumentationforapprovalforapprovalUpdateRP1SelectaRallyPointUpdateRP1-6processvariantdeliverablesdeliverablesPrepareRP2PrepareRP7PrepareRP1checklist&submitchecklist&submitchecklist&submitforapprovalforapprovalforagproval
Tyco Product Development Process
Need for Well-Defined ProcessQualityassuranceCoordinationPlanningManagementImprovement
Need for Well-Defined Process • Quality assurance • Coordination • Planning • Management • Improvement
Well-Managed Process Can ImprovePerformance Significantly30-70% lessDevelopment time65-90% fewerEngineering changesTime-to-market20-90% lower?Quality200-600% higher· Dollar sales5-50% higherSource:NIST Thomas Group Inc., IDA
Well-Managed Process Can Improve Performance Significantly • Development time 30-70% less • Engineering changes 65-90% fewer • Time-to-market 20-90% lower • Quality 200-600% higher • Dollar sales 5-50% higher Source: NIST Thomas Group Inc., IDA
Successful Firms...· Follow a structured process moreconsistently and make key new productdecisions more quickly- No time lost reinventing approaches, withcommonlanguageforcommunication
Successful Firms. • Follow a structured process more consistently and make key new product decisions more quickly – No time lost reinventing approaches, with common language for communication
Adapting the PD Process:Variants: Generic (market-pull) productsTechnology-push productsPlatform productsProcess-intensive productsCustomized products· High-risk products: Quick-build products· Complex systems
Adapting the PD Process: Variants • Generic (market-pull) products • Technology-push products • Platform products • Process-intensive products • Customized products • High-risk products • Quick-build products • Complex systems
ConceptSystem-LevelDetailTestingandProductionPlanningDesignDevelopmentDesignRefinementRamp-UpMissionConceptCritical DesignProductionSystemSpecApprovalReviewReviewReviewApproval(a)GenericProductDevelopmentProcessManyIterationCyclesConceptSystem-LevelProductionPlanningBuildDesignTestDevelopmentDesignRamp-UpMissionConceptCycle PlanCycleApprovalReviewReviewReviews(b)SpiralProductDevelopmentProcessDesignTestDesignTestConceptSystem-LevelValidationIntegratePlanningDevelopmentDesignandTestandRamp-UpDesignTestSystemMissionConceptProductionApprovalReviewReviewApprovalDesignTest(c)ComplexSystemsDevelopmentProcessFromProductDesignandDevelopmentbyKarlUlrichandStevenEppinger(McGraw-Hill/lrwin)
Product DevelopmentOrganizations. Organizations are formed byestablishing links among individuals: Functional and/or project organizations
Product Development Organizations • Organizations are formed by establishing links among individuals • Functional and/or project organizations