AgendaMorning: Chapter 10 and 11: Afternoon: Chapter 12TeamworkPresentation
Agenda • Morning: Chapter 10 and 11 • Afternoon: Chapter 12 • Teamwork • Presentation
Product ArchitectureChapter 10
Product Architecture Chapter 10
Product Design and Development1.Introduction2.DevelopmentProcessesandOrganizations3.OpportunityIdentification4.Product Planning5.IdentifyingCustomerNeeds6.ProductSpecifications7.ConceptGeneration8.ConceptSelection9.Concept Testing10.ProductArchitecture11.IndustrialDesign12.DesignforEnvironment13.DesignforManufacturing14.Prototyping
Product Design and Development 1. Introduction 2. Development Processes and Organizations 3. Opportunity Identification 4. Product Planning 5. Identifying Customer Needs 6. Product Specifications 7. Concept Generation 8. Concept Selection 9. Concept Testing 10. Product Architecture 11. Industrial Design 12. Design for Environment 13. Design for Manufacturing 14. Prototyping
These are the Skills You Need toBuild a House - What's Missing?ATA
4 These are the Skills You Need to Build a House – What’s Missing?
What You Need is the ArchitectureWheredoestheWhatisthefunctionplumbing go?ofeachroom?How is the wiringWhatroomsshouldlaid out?not be adjacent?What about theWhatroomsshouldHVAC layout?beclustered?Whatroomsshouldinterconnect?5
5 What You Need is the Architecture What is the function of each room? What rooms should interconnect? Where does the plumbing go? How is the wiring laid out? What rooms should not be adjacent? What rooms should be clustered? What about the HVAC layout?
The Architecture Provides The PlanThe architecture answers thesequestions:. How can the functions be grouped?· How should the groups be arranged?Whatinterconnectionsare necessary?.Whatisolations arenecessary?6
6 The Architecture Provides The Plan The architecture answers these questions: • How can the functions be grouped? • How should the groups be arranged? • What interconnections are necessary? • What isolations are necessary?
Product Development ProcessConceptDetailProductionSystem-LevelTestingandPlanningDevelopmentDesignDesignRefinementRamp-Up★★1PlatformConceptDecompositiondecisiondecisiondecisionProductarchitectureisdeterminedearlyinthedevelopmentprocess
Planning Product Development Process Concept Development System-Level Design Detail Design Testing and Refinement Production Ramp-Up Product architecture is determined early in the development process. Platform decision Concept decision Decomposition decision
Definitions: Decomposition is the conceptualbreaking down of the product intofunctional and/or physical elements..Functional elements are used whenthe description is left in schematic form: Physical elements are used when thedescription includes actual components
Definitions • Decomposition is the conceptual breaking down of the product into functional and/or physical elements. • Functional elements are used when the description is left in schematic form. • Physical elements are used when the description includes actual components
Product Architecture: DefinitionThe arrangement of functional elements into physicalchunks (and by which chunks interact) which becomethe building blocks for the product or family ofproducts.modulenodulemoduleuleProductmoduleulemodule
Product Architecture: Definition The arrangement of functional elements into physical chunks (and by which chunks interact) which become the building blocks for the product or family of products. Product module module module module module module module module
Primary Types of ProductArchitectureModularIntegral (Nonmodular)Most products have some degree ofmodularity
Primary Types of Product Architecture • Modular • Integral (Nonmodular) Most products have some degree of modularity