NOKIA Understanding mobile handheld Device Use and Adoption 彩生活QD相伴 N□K 董佳雯 张馨元 COREL 陈博
Understanding Mobile Handheld Device Use and Adoption 董佳雯 张馨元 陈博
NOKIA An Exploratory research project IPO Model o Input: user characteristics, message/task characteristics Process: two interacting use subprocesses of exploration and experimentation assessment Output: outcome of the use process, the actual adoption decision/ behaviors COREL
• An Exploratory research project • IPO Model Input: user characteristics, message/task characteristics… Process：two interacting use subprocesses of exploration and experimentation, assessment Output：outcome of the use process, the actual adoption decision/behaviors
Inputs: Factors influencing use Kia ndividual characteristics Age Technology self-efficacy -Cultural origin Technology characteristics -Interface 彩生活QD相伴 network capabilities COREL
Inputs: Factors influencing use • Individual Characteristics -Age -Technology self-efficacy -Cultural origin • Technology Characteristics -Interface -network capabilities
Inputs: Factors influencing use Kia Communication/Task Characteristics -Number of interacting participants Immediacy of response desired Volume of response desired communication objectives Modalities of mobility相伴 Traveling, wandering, and visiting COREL
• Communication/Task Characteristics -Number of interacting participants -Immediacy of response desired -Volume of response desired -communication objectives • Modalities of Mobility -Traveling, wandering, and visiting Inputs: Factors influencing use
Inputs: Factors influencing use Kia Context Economics factors and technological infrastructure Social factors Critical mass 彩生活QD相伴 N□K COREL
• Context -Economics factors and technological infrastructure -Social factors -Critical mass Inputs: Factors influencing use
NOKIA The Use process First Step Choice of appropriate medium of communication and the level of synchronic Choice of extent mode, and exclusiveness of use Adjustment of cognitive frame regarding technology 彩生活QD相伴 N□K COREL
The Use Process First Step – Choice of appropriate medium of communication and the level of synchronicity – Choice of extent mode, and exclusiveness of use – Adjustment of cognitive frame regarding technology
NOKIA The Use process Second step Functional Impact on functional effectiveness and efficiency and on interpersonal relationships Psychosocial Psychosocial outcomes b A Relational Changing relationships among individuals COREL
The Use Process Second step – Functional Impact on functional effectiveness and efficiency and on interpersonal relationships – Psychosocial Psychosocial outcomes – Relational Changing relationships among individuals
NOKIA Output-adoption outcome A positive experience with the use process reflected in favorable assessment in terms of functional, psychosocial, and relational, outcomes influenced adoption decisions and behavior continuity of use over time · resource commitment N□K COREL
Output—adoption outcome • continuity of use over time • resource commitment A positive experience with the use process, reflected in favorable assessment in terms of functional, psychosocial, and relational, outcomes, influenced adoption decisions and behavior
NOKIA Conclusion The le areas of m-communication and m commerce are promising yet confusion is abundant. While we do not claim the findings resented here are exhaustive we are hopeful the holistic framework presented will be valuable in advancing knowledge in the emerging area of m-communication and m NKA乐游戏 commerce COREL
Conclusion The areas of m-communication and mcommerce are promising, yet confusion is abundant. While we do not claim the findings presented here are exhaustive, we are hopeful the holistic framework presented will be valuable in advancing knowledge in the emerging area of m-communication and mcommerce
NOKIA IPO mode NOKIA INDIVIDUAL CHARACTERISTICS Age COMMUNICATIONITASK Culture CHARACTERISTICS Technological Self-Eficia Number of Interacting Participant and Prior Experlence Immediacy of Response Volume of Communication Communication Objectives USE PROCESS MODALITY OF EXPLORATIONand ASSESSMENT OF ADOPTION EXPERIMENTATION EXPERIENCE OUTCOME ype(rave Media Choice (Voice/ Functon Continuity of Uso Wandering, Visiting) Data, Synchronicity) Psychosocial Over Tirne Extent& Exclusiveness-Relational Resource Adjustment of Frames ommttmen TECHNOLOGY CHARACTERISTICS Interface Characteristies CONTEXT Network Capabilities Economic Factors Social Factors Critical Mass of Subscribers and Available Services COREL
IPO model
