AVailableonlineatwww.sciencedirect.com ScienceDirect Decision Support Systems ELSEVIER Decision Support Systems 43(2007)3-15 www.elseviercom/locate/dss A review for mobile commerce research and applications E. W.T. Ngai, A Gunasekaran Department of Management and Marketing. The Hong Kong Polytechnic University: Kowloon, Hong Kong. PR China b Department of Management, University of Massachusetts-Dartmouth, 285 Old Westport Road, North Dartmouth, MA 02747-2300, US. Available online 11 July 2005 Abstract Although a large volume of literature is available on mobile commerce (m-commerce), the topic is still under development and offers potential opportunities for further research and applications. Since the subject is at the stage of development, a review of the literature on m-commerce with the objective of bringing to the fore the state-of-art in m-commerce research and applications will initiate further research on the growth of m-commerce technologies. This paper reviews the literature on m- commerce and applications using a suitable classification scheme to identify the gap between theory and practice and future research directions. The 149 m-commerce articles are classified and the results of these are presented based on a scheme that consists of five distinct categories: m-commerce theory and research, wireless network infrastructure, mobile middleware wireless user infrastructure, and m-commerce applications and cases. A comprehensive list of references is presented. We hope that the findings of this research will provide useful insights into the anatomy of m-commerce literature and be a good source for anyone who is interested in m-commerce. The paper also provides some future directions for research. C 2005 Elsevier B V. All rights reserved Keywords: Mobile commerce(m-commerce); Literature review; Framework; Future research 1. Introduction vanced and mature wireless and mobile technologies facilitate e-commerce conducted from a wired network There is no doubt that the use of wireless and to a wireless network. Mobile commerce(m-com- mobile networks and devices is growing. From the merce) can be viewed as a subset of e-commerce 1990s onwards, we have been witnessing a great [31, 66] and refers to"any transaction with monetary shift in methods of doing business with the emergence value that is conducted via a mobile network"[28] of the electronic commerce(e-commerce). Academics, When users conduct e-commerce such as e-banking or businesses, and even individuals have been focusing purchase products, they do not need to use a personal on this new way of conducting business online. Ad- computer system. Indeed, they can simply use some mobile handheld devices such as Personal Digital Corresponding author. Tel. +852 2766 7296: fax: +852 276 Assistants(PDA)and mobile phones to conduct vari- ous e-commerce activities. In the past, these mobile E-mail address: mswtngai@polyu. edu. hk(E. W.T. Ngai) devices or technologies were regarded as a kind 0167-9236/-see front matter o 2005 Elsevier B V. All rights reserved. doi:10.1016j.ds.2005.05.003
= A review for mobile commerce research and applications E.W.T. Ngai a,*, A. Gunasekaran b a Department of Management and Marketing, The Hong Kong Polytechnic University, Kowloon, Hong Kong, PR China b Department of Management, University of Massachusetts - Dartmouth, 285 Old Westport Road, North Dartmouth, MA 02747-2300, USA Available online 11 July 2005 Abstract Although a large volume of literature is available on mobile commerce (m-commerce), the topic is still under development and offers potential opportunities for further research and applications. Since the subject is at the stage of development, a review of the literature on m-commerce with the objective of bringing to the fore the state-of-art in m-commerce research and applications will initiate further research on the growth of m-commerce technologies. This paper reviews the literature on mcommerce and applications using a suitable classification scheme to identify the gap between theory and practice and future research directions. The 149 m-commerce articles are classified and the results of these are presented based on a scheme that consists of five distinct categories: m-commerce theory and research, wireless network infrastructure, mobile middleware, wireless user infrastructure, and m-commerce applications and cases. A comprehensive list of references is presented. We hope that the findings of this research will provide useful insights into the anatomy of m-commerce literature and be a good source for anyone who is interested in m-commerce. The paper also provides some future directions for research. D 2005 Elsevier B.V. All rights reserved. Keywords: Mobile commerce (m-commerce); Literature review; Framework; Future research 1. Introduction There is no doubt that the use of wireless and mobile networks and devices is growing. From the 1990s onwards, we have been witnessing a great shift in methods of doing business with the emergence of the electronic commerce (e-commerce). Academics, businesses, and even individuals have been focusing on this new way of conducting business online. Advanced and mature wireless and mobile technologies facilitate e-commerce conducted from a wired network to a wireless network. Mobile commerce (m-commerce) can be viewed as a subset of e-commerce [31,66] and refers to bany transaction with monetary value that is conducted via a mobile networkQ [28]. When users conduct e-commerce such as e-banking or purchase products, they do not need to use a personal computer system. Indeed, they can simply use some mobile handheld devices such as Personal Digital Assistants (PDA) and mobile phones to conduct various e-commerce activities. In the past, these mobile devices or technologies were regarded as a kind of 0167-9236/$ - see front matter D 2005 Elsevier B.V. All rights reserved. doi:10.1016/j.dss.2005.05.003 * Corresponding author. Tel.: +852 2766 7296; fax: +852 2765 0611. E-mail address: mswtngai@polyu.edu.hk (E.W.T. Ngai). Decision Support Systems 43 (2007) 3 – 15 www.elsevier.com/locate/dss
E. W.T. Ngai, 4. Gunasekaran / Decision Support Systems 43(2007)3-15 luxury for individuals. However, this situation has 2. Research methodology changed. The market for mobile technologies has seen significant growth in the past few years Considering the nature of the research on m-com- [61, 64, 142]. This is creating a new opportunity for merce, it would be difficult to group the literature the growth of m-commerce. According to a study under any specific disciplines. Further evidence of conducted by Datamonitor [33], global m-commerce this can be seen from the fact that m-commerce revenues will amount to $31.7 billion by 2005 articles are scattered across various journals in dis M-commerce is a technological frontier and is an ciplines such as business, management, marketing, attractive area for research because of its relative engineering, information technology (IT), and infor- novelty, rapid growth, and potential applications mation systems (IS). Consequently, various online [111]. M-commerce applications have two major journal databases shown in Table I were selected characteristics: mobility and broad reach. Mobility and searched to provide a comprehensive bibliogra implies portability, e.g., users can conduct business phy on m-commerce literature. The literature search real time via mobile devices. With m-commerce, was based on the descriptor, mobile commerce"or people can be reached at any time via a mobile "m-commerce. The search was also limited to peer- device. In this study, m-commerce refers to the reviewed journal articles. More than 340 articles conduct of commerce via wireless devices. In this were found in the initial search of the literature paper, we classify the literature on m-commerce The full text of each article was reviewed to elimi- research and present a comprehensive review of nate those articles that were not actually related to m- these studies. The review covers 149 journal articles commerce. Many of articles were excluded because published between 2000 and 2003. The reason for they did not meet the selection criteria, described selecting this time period is that the topic is fairly new and most of the research on m-commerce began to be conducted only during this period. The results Considering the nature of the research field, viz., as shown in Fig. 1, show an increasing volume of m m-commerce, and the importance of being current commerce research in a diverse range of areas. The in the field, we have only considered research paper is organized as follows: first, the research articles published from 2000 and up to the end of methodology used in the study is described; second, 2003 the criteria used for classifying the literature on m Conference papers, master's and doctoral disserta- commerce are presented; third, the m-commerce arti- tions, textbooks, and unpublished working papers cles are analysed and the classification results are were excluded, as academics and practitioners alike reported; and, finally, conclusions are presented and most often use journals to obtain information and the implications of the study are discussed disseminate their research findings. Hence, journals 80000000 2000 2008 Publication Yea Fig. 1. Distribution of articles by year
luxury for individuals. However, this situation has changed. The market for mobile technologies has seen significant growth in the past few years [61,64,142]. This is creating a new opportunity for the growth of m-commerce. According to a study conducted by Datamonitor [33], global m-commerce revenues will amount to $31.7 billion by 2005. M-commerce is a technological frontier and is an attractive area for research because of its relative novelty, rapid growth, and potential applications [111]. M-commerce applications have two major characteristics: mobility and broad reach. Mobility implies portability, e.g., users can conduct business real time via mobile devices. With m-commerce, people can be reached at any time via a mobile device. In this study, m-commerce refers to the conduct of commerce via wireless devices. In this paper, we classify the literature on m-commerce research and present a comprehensive review of these studies. The review covers 149 journal articles published between 2000 and 2003. The reason for selecting this time period is that the topic is fairly new and most of the research on m-commerce began to be conducted only during this period. The results, as shown in Fig. 1, show an increasing volume of mcommerce research in a diverse range of areas. The paper is organized as follows: first, the research methodology used in the study is described; second, the criteria used for classifying the literature on mcommerce are presented; third, the m-commerce articles are analysed and the classification results are reported; and, finally, conclusions are presented and the implications of the study are discussed. 2. Research methodology Considering the nature of the research on m-commerce, it would be difficult to group the literature under any specific disciplines. Further evidence of this can be seen from the fact that m-commerce articles are scattered across various journals in disciplines such as business, management, marketing, engineering, information technology (IT), and information systems (IS). Consequently, various online journal databases shown in Table 1 were selected and searched to provide a comprehensive bibliography on m-commerce literature. The literature search was based on the descriptor, bmobile commerceQ or bm-commerceQ. The search was also limited to peerreviewed journal articles. More than 340 articles were found in the initial search of the literature. The full text of each article was reviewed to eliminate those articles that were not actually related to mcommerce. Many of articles were excluded because they did not meet the selection criteria, described as follows: ! Considering the nature of the research field, viz., m-commerce, and the importance of being current in the field, we have only considered research articles published from 2000 and up to the end of 2003. ! Conference papers, master’s and doctoral dissertations, textbooks, and unpublished working papers were excluded, as academics and practitioners alike most often use journals to obtain information and disseminate their research findings. Hence, journals 11 22 39 75 0 10 20 30 40 50 60 70 80 2000 2001 2002 2003 Publication Year Number of Articles Fig. 1. Distribution of articles by year. 4 E.W.T. Ngai, A. Gunasekaran / Decision Support Systems 43 (2007) 3–15
E.W.T. Ngai, A Gunasekaran /Decision Support Systems 43(2007)3-15 Table 1 and applications, as graphically depicted in Fig. 2 The selected online databases for the m-commerce literature search Although this search was not exhaustive, it serves as a abjects covered comprehensive platform for understanding m-com- abl/inForM database Business and management merce research cademic Search Premier Business. science. medicine and various subjects ACM Digital Library Computer science Business Source Premier Accounting, business, economics. 3. Classification of m-commerce literature Emerald Fulltext marketing, human resources, quality uality Fig. 2 depicts a graphical classification framework management, information for m-commerce articles. The framework is developed anagement, library and information ervices, training and education. based on[88, 137. Varshney and Vetter [137] pro- neral management, property, posed a four-level integrated framework for m-com- perations, production and economics, merce: m-commerce applications, wireless user engneering infrastructure. mobile middleware. and wireless IEEE Xplore Physics, engineering, computer work infrastructure. M-commerce applications require cIence the support of technology from the foundation of anagement, technical wireless user infrastructure. mobile middleware. and Business, computing, engineering. wireless network infrastructure [88]. In addition, ducation. science. social sciene corresponding theory and research activities are es- Kluwer Online ccounting, biotechnology, business sential to provide guidance for the development of m- and management, chemistry commerce. The classification framework recognizes computing, economics, education, ngineering, environmental science that m-commerce articles consist of five levels and d technology, life sciences, each of them is discussed as follows. mathematics, medicine and nursing, humanities, physics, and astronomy M-commerce theory and research: This is the low Science direct Chemistry and chemical engineering, clinical medicine est level of the framework. The articles included earth and planetary sciences, here describe the development of m-commerce nics, business and manageme applications and guidelines, behavioural issues science. environmental such as consumer behaviour, the acceptance of technology, and the diffusion of m-commerce appli science, mathematics, physics and cations and services. M-commerce economics omy, social Springer Link Online Business, sc strategy, and business models; and legal and ethical edical and social sciences issues such as privacy, regulations, and the legal Wiley InterScience ering environment when using m-commerce are includ medical and social sciences ed. Articles dealing with a general introduction to m-commerce, foundational concepts of m-com- represent the highest level of research, both in merce, and so forth were grouped under the heading width and breadth [95] m-commerce overview, context, and usage The criteria for exclusion further applied to the Wireless network infrastructure: This is one of the articles in journals if they were editorials, news pillar technologies of m-commerce that supports eports, and book reviews the development of m-commerce applications Wireless network infrastructure plays an important The search yielded 149 m-commerce articles from role in m-commerce as this is the core part of m- 73 journals. Each of the 149 articles was carefully commerce technology [124]. It provides wireless reviewed and classified into one of the five categories networks and network standards such as the global (1) wireless network infrastructure, (2) mobile mid System for Mobile Communication(GSM), Blue dleware, (3) wireless user infrastructure, (4)m-com- tooth, the wireless local area network (WLAN merce theory and research, and (5)m-commerce cases radio frequency identification(RFID), the Third
represent the highest level of research, both in width and breadth [95]. ! The criteria for exclusion further applied to the articles in journals if they were editorials, news reports, and book reviews. The search yielded 149 m-commerce articles from 73 journals. Each of the 149 articles was carefully reviewed and classified into one of the five categories: (1) wireless network infrastructure, (2) mobile middleware, (3) wireless user infrastructure, (4) m-commerce theory and research, and (5) m-commerce cases and applications, as graphically depicted in Fig. 2. Although this search was not exhaustive, it serves as a comprehensive platform for understanding m-commerce research. 3. Classification of m-commerce literature Fig. 2 depicts a graphical classification framework for m-commerce articles. The framework is developed based on [88,137]. Varshney and Vetter [137] proposed a four-level integrated framework for m-commerce: m-commerce applications, wireless user infrastructure, mobile middleware, and wireless network infrastructure. M-commerce applications require the support of technology from the foundation of wireless user infrastructure, mobile middleware, and wireless network infrastructure [88]. In addition, corresponding theory and research activities are essential to provide guidance for the development of mcommerce. The classification framework recognizes that m-commerce articles consist of five levels and each of them is discussed as follows: ! M-commerce theory and research: This is the lowest level of the framework. The articles included here describe the development of m-commerce applications and guidelines, behavioural issues such as consumer behaviour, the acceptance of technology, and the diffusion of m-commerce applications and services. M-commerce economics, strategy, and business models; and legal and ethical issues such as privacy, regulations, and the legal environment when using m-commerce are included. Articles dealing with a general introduction to m-commerce, foundational concepts of m-commerce, and so forth were grouped under the heading bm-commerce overview, context, and usageQ. ! Wireless network infrastructure: This is one of the pillar technologies of m-commerce that supports the development of m-commerce applications. Wireless network infrastructure plays an important role in m-commerce as this is the core part of mcommerce technology [124]. It provides wireless networks and network standards such as the Global System for Mobile Communication (GSM), Bluetooth, the wireless local area network (WLAN), radio frequency identification (RFID), the ThirdTable 1 The selected online databases for the m-commerce literature search Online database Subjects covered ABI/INFORM database Business and management Academic Search Premier Business, science, medicine, and various subjects ACM Digital Library Computer science Business Source Premier Accounting, business, economics, management Emerald Fulltext Marketing, human resources, quality management, information management, library and information services, training and education, general management, property, operations, production and economics, engineering IEEE Xplore Physics, engineering, computer science Inderscience Publishers Environmental, healthcare, management, technical Ingenta Journals Business, computing, engineering, education, science, social sciences Kluwer Online Accounting, biotechnology, business and management, chemistry, computing, economics, education, engineering, environmental science and technology, life sciences, mathematics, medicine and nursing, humanities, physics, and astronomy Science Direct Chemistry and chemical engineering, clinical medicine, computer science, earth and planetary sciences, economics, business and management science, environmental science and technology, life sciences, materials science, mathematics, physics and astronomy, social sciences Springer Link Online Libraries Business, science, engineering, medical and social sciences Wiley InterScience Business, science, engineering, medical and social sciences E.W.T. Ngai, A. Gunasekaran / Decision Support Systems 43 (2007) 3–15 5
E.W.T Ngai, 4. Gunasekaran / Decision Support Systems 43(2007)3-15 Cases Applications Mobile entertainment services and games Wireles Mobile middleware Infrastructure Infrastructure Management Mobile Security issues Mobile hand held ce Theory and Research Mobile commerce application development and guideline Mobile commerce behavior issues Mobile commerce economics, strategy, and business models Legal and ethical issues Mobile commerce overview, context and usage Fig. 2. Classification framework for m-commerce articles [86, 135 generation (3G)network, etc. Articles describing to support different m-commerce activities such as these wireless networks or network standards making payments and locating merchants [118] grouped under"Wireless and mobile network". In Agent technologies"can be found in publications order to ensure the reliability and efficiency of the about using software agents or mobile agents to m-commerce applications and services running in a support m-commerce activities, for example, carry mobile environment, it is necessary for various ing out negotiations [66, 102 and searching for networking requirements to be implemented in products [46]. " Database management" covers arti he wireless and mobile networks. "Networking cles on mobile database management. In a mobile requirements"cover articles on the wireless infra- environment, the query processing, database loca- structure requirements of m-commerce such as tion, and data recovery capabilities of a mobile location management, multicast support, network database system may not use the traditional method dependability, quality-of-service, and roaming to access information [118].Security issues across multiple networks [137 includes articles that discuss the security issues in Mobile middleware mobile middleware refers to m-commerce, for instance, designing a secure wire- the software layer between the wireless networks less network infrastructure for m-commerce appli- nd the operating systems of the mobile devices to cations using public key infrastructure or other connect the m-commerce applications [138]. Five techniques [26, 48, 117]. " Wireless and mobile com- research issues were identified for mobile middle munication systems" refers to some techniques ware based on [88, 118, 137. While the connection algorithm, methods, and components to connect time and data exchange for mobile devices are and manage m-commerce applications. In order to expensive, various agent technologies can be used communicate with the m-commerce applications or
generation (3G) network, etc. Articles describing these wireless networks or network standards are grouped under bWireless and mobile networkQ. In order to ensure the reliability and efficiency of the m-commerce applications and services running in a mobile environment, it is necessary for various networking requirements to be implemented in the wireless and mobile networks. bNetworking requirementsQ cover articles on the wireless infrastructure requirements of m-commerce such as location management, multicast support, network dependability, quality-of-service, and roaming across multiple networks [137]. ! Mobile middleware: Mobile middleware refers to the software layer between the wireless networks and the operating systems of the mobile devices to connect the m-commerce applications [138]. Five research issues were identified for mobile middleware based on [88,118,137]. While the connection time and data exchange for mobile devices are expensive, various agent technologies can be used to support different m-commerce activities such as making payments and locating merchants [118]. bAgent technologiesQ can be found in publications about using software agents or mobile agents to support m-commerce activities, for example, carrying out negotiations [66,102] and searching for products [46]. bDatabase managementQ covers articles on mobile database management. In a mobile environment, the query processing, database location, and data recovery capabilities of a mobile database system may not use the traditional method to access information [118]. bSecurity issuesQ includes articles that discuss the security issues in m-commerce, for instance, designing a secure wireless network infrastructure for m-commerce applications using public key infrastructure or other techniques [26,48,117]. bWireless and mobile communication systemsQ refers to some techniques, algorithm, methods, and components to connect and manage m-commerce applications. In order to communicate with the m-commerce applications or Networking requirements Wireless and mobile network Mobile Commerce Theory and Research Mobile commerce application development and guideline Mobile commerce behavior issues Mobile commerce economics, strategy, and business models Legal and ethical issues Mobile commerce overview, context and usage Agent Technologies Database Management Security issues Wireless and mobile communication systems Wireless and mobile protocols Mobile Interfaces Mobile handheld device Wireless Network Infrastructure Mobile Middleware Wireless User Infrastructure Cases & Applications Location-based services Mobile advertising Mobile entertainment services and games Mobile financial applications Product locating and searching Wireless re-engineering MC in individual companies or industries or countries Mobile Commerce Fig. 2. Classification framework for m-commerce articles [86,135]. 6 E.W.T. Ngai, A. Gunasekaran / Decision Support Systems 43 (2007) 3–15
E.W.T. Ngai, A Gunasekaran /Decision Support Systems 43(2007)3-15 mobile devices, a standard set of protocols is nec- their subject. All of the articles were further analysed essary. Hence, "Wireless and mobile protocols covers articles that describe the protocols for m- commerce. Some common protocols for m-com-. The distribution of articles by year of publication merce include the wireless application protocol The distribution of articles by journal; and WAP)and i-Mode. The distribution of articles by subject. Wireless user infrastructure: Wireless user infra structure consists of two parts, i.e., software and hardware [88, 137]. Software refers to the operating 4. Results and analysis of the classifications systems and their interfaces while hardware means the mobile devices to communicate with the m- The articles were analysed by year of publication commerce applications, such as PDAs and mobile topic area, and journal. This particular analysis will phones. In this classified framework, two issues provide guidelines for pursuing rigorous research on relating to wireless user infrastructure were identi- m-commerce and on its applications by explaining the fied in this category. "Mobile interfaces"consists of chronological growth of m-commerce over the years, publications that discuss interface designs or issues challenging areas of m-commerce theory and applica- relating to the mobile applications or devices. A tions, and the major sources of information for di ell-designed and usable interface is relatively ferent elements of m-commerce. The details are ficult to achieve in a mobile environment be nted below cause the mobile applications normally execute on a small and portable mobile hand-held device 4.I. Distribution by year of publication [97, 129, 139]. Corresponding guidelines for design ing suitable mobile interfaces are necessary. Clear The distribution of articles published by year, from ly, the classification cluster, ""Mobile handheld 2000 to 2003, is shown in Fig. 1. Research output in devices"covers articles related to mobile devices. m-commerce increased significantly since 2000. The Mobile commerce applications and cases: m-com- number of published m-commerce articles doubled merce covers a wide range of applications. Varsh- each year ney and Vetter [137 identified several important classes of m-commerce applications including mo- 4.1.1. Distribution of articles by journal bile financial applications, mobile advertising, mo- In our result list. there were a total of 73 different bile inventory management, locating and shopping joumals from various disciplines(e.g, IS, IT, engi for products, proactive service management, wire- less re-engineering, mobile auctions or reverse Table 2 auctions. mobile entertainment services and Joumals with more three or more articles on m-commerce games, mobile offices, mobile distance education, Joumal and wireless data centres. They gave a detailed of articles explanation of each application. The classification Communications of the ACM framework proposed in this study is based on Intermational Journal of mobile Communications observations of the reviewed articles We have Mobile Networks and Applications Electronic Markets identified six different m-commerce applications Computer Is addressed by Varshney and Vetter [137. In Intemet Research: Electronic Networking 655 addition. we have included cases about m-com- Applications and Policy merce in individual companies, industries, or Info -The journal of policy, regulation and strategy4 countries in this category. for telecommunications Electronic Commerce Research and Applications IEEE Transactions on Systems, Man and Each of the 149 articles was reviewed and Cybernetics, Part A fied into five broad categories. The articles Intemational joumal of electronic commerce 333 divided into sub-categories based on the nature of Joumal of Database Management
mobile devices, a standard set of protocols is necessary. Hence, bWireless and mobile protocolsQ covers articles that describe the protocols for mcommerce. Some common protocols for m-commerce include the wireless application protocol (WAP) and i-Mode. ! Wireless user infrastructure: Wireless user infrastructure consists of two parts, i.e., software and hardware [88,137]. Software refers to the operating systems and their interfaces while hardware means the mobile devices to communicate with the mcommerce applications, such as PDAs and mobile phones. In this classified framework, two issues relating to wireless user infrastructure were identified in this category. bMobile interfacesQ consists of publications that discuss interface designs or issues relating to the mobile applications or devices. A well-designed and usable interface is relatively difficult to achieve in a mobile environment because the mobile applications normally execute on a small and portable mobile hand-held device [97,129,139]. Corresponding guidelines for designing suitable mobile interfaces are necessary. Clearly, the classification cluster, bMobile handheld devicesQ covers articles related to mobile devices. ! Mobile commerce applications and cases: m-commerce covers a wide range of applications. Varshney and Vetter [137] identified several important classes of m-commerce applications including mobile financial applications, mobile advertising, mobile inventory management, locating and shopping for products, proactive service management, wireless re-engineering, mobile auctions or reverse auctions, mobile entertainment services and games, mobile offices, mobile distance education, and wireless data centres. They gave a detailed explanation of each application. The classification framework proposed in this study is based on observations of the reviewed articles. We have identified six different m-commerce applications as addressed by Varshney and Vetter [137]. In addition, we have included cases about m-commerce in individual companies, industries, or countries in this category. Each of the 149 articles was reviewed and classified into five broad categories. The articles were divided into sub-categories based on the nature of their subject. All of the articles were further analysed by looking at: ! The distribution of articles by year of publication; ! The distribution of articles by journal; and ! The distribution of articles by subject. 4. Results and analysis of the classifications The articles were analysed by year of publication, topic area, and journal. This particular analysis will provide guidelines for pursuing rigorous research on m-commerce and on its applications by explaining the chronological growth of m-commerce over the years, challenging areas of m-commerce theory and applications, and the major sources of information for different elements of m-commerce. The details are presented below. 4.1. Distribution by year of publication The distribution of articles published by year, from 2000 to 2003, is shown in Fig. 1. Research output in m-commerce increased significantly since 2000. The number of published m-commerce articles doubled each year. 4.1.1. Distribution of articles by journal In our result list, there were a total of 73 different journals from various disciplines (e.g., IS, IT, engiTable 2 Journals with more three or more articles on m-commerce Journal Number of articles Communications of the ACM 17 International Journal of Mobile Communications 11 Mobile Networks and Applications 8 Electronic Markets 6 Computer 5 Internet Research: Electronic Networking Applications and Policy 5 Info – The journal of policy, regulation and strategy for telecommunications 4 Electronic Commerce Research and Applications 3 IEEE Transactions on Systems, Man and Cybernetics, Part A 3 International Journal of Electronic Commerce 3 Journal of Database Management 3 E.W.T. Ngai, A. Gunasekaran / Decision Support Systems 43 (2007) 3–15 7
E. W.T. Ngai, 4. Gunasekaran / Decision Support Systems 43(2007)3-15 of the Association for Computing Machinery, is ded- m-commerce articles. Table 2 lists the journals that icated to advancing the art, science, engineering, and published three or more m-commerce articles. Most of application of IT. The International Journal of mobile these joumals were IS/T journals. Table 2 shows that Commumications has published quarterly since 2003 the Communication of the ACM had by far the most and aims to develop, promote, and coordinate the articles(17 articles or 11.6% of the total). The Inter- development and practice of mobile communications national Journal of Mobile Communications(1l arti- and applications. The joumal, Mobile Networks and cles or 7.5% of the total), and the Mobile Networks Applications provides articles on theory and practical and Applications(& articles or 5.4% of the total) had applications in computing, data management, as well the second and third largest percentages of m-com- as wireless and mobile networking. It had been pub merce articles among the Is and IT journals. The lished quarterly since 1996 and became a bi-monthly Communication of the ACM, a monthly publication publication in 2001 Table 3 Distribution of m-commerce articles by subject heading Classification criteria Number Percentage Percentage of ALL sub ane cases L1. Location-based services 10 1. 1. Mobile advertising 12. Mobile entertainment services and games 10 1.3. Mobile financial applications 1.5. Product locating and searching 1.6. Wireless reengineering 1.7. M-commerce in individual companies or industries or countries 20.4 2. Wireless user infrastructure 2. 1. Mobile interfaces 2.2. Mobile handheld devices 16.7 0.7 3. Mobile middleware 3. 1. Agent technologies 17.1 3.2. Database management 3.3. Security issues 3.4. Wireless and mobile communication systems 6.8 3.5. Wireless and mobile protocols 4. Wireless network infrastructur 4. 1. Networking requirements 4.2. Wireless and mobile network 8.8 commerce theory and research 5. 1. Development of m-commerce applications and guidelines 7.7 3 5. 2. M-commerce behavioural issues(consumer behaviour, acceptance of 13.6 technology, and diffusion of technology 5.3. M-commerce economics, strategy, and business models 2.9 54. M-commerce legal and ethical issues 5.5. M-commerce overview, context, and usage
neering, management, business, etc.) that published m-commerce articles. Table 2 lists the journals that published three or more m-commerce articles. Most of these journals were IS/IT journals. Table 2 shows that the Communication of the ACM had by far the most articles (17 articles or 11.6% of the total). The International Journal of Mobile Communications (11 articles or 7.5% of the total), and the Mobile Networks and Applications (8 articles or 5.4% of the total) had the second and third largest percentages of m-commerce articles among the IS and IT journals. The Communication of the ACM, a monthly publication of the Association for Computing Machinery, is dedicated to advancing the art, science, engineering, and application of IT. The International Journal of Mobile Communications has published quarterly since 2003 and aims to develop, promote, and coordinate the development and practice of mobile communications and applications. The journal, Mobile Networks and Applications provides articles on theory and practical applications in computing, data management, as well as wireless and mobile networking. It had been published quarterly since 1996 and became a bi-monthly publication in 2001. Table 3 Distribution of m-commerce articles by subject heading Classification criteria Number of articles Percentage of subject Percentage of ALL subjects 1. Mobile commerce applications and cases 1.1. Location-based services 3 10 2 1.1. Mobile advertising 1 3.3 0.7 1.2. Mobile entertainment services and games 3 10 2 1.3. Mobile financial applications 10 33.3 6.8 1.5. Product locating and searching 1 3.3 0.7 1.6. Wireless reengineering 2 6.7 1.4 1.7. M-commerce in individual companies or industries or countries 10 33.3 6.8 Total 30 100 20.4 2. Wireless user infrastructure 2.1. Mobile interfaces 5 83.3 3.4 2.2. Mobile handheld devices 1 16.7 0.7 Total 6 100 4.1 3. Mobile middleware 3.1. Agent technologies 6 17.1 4.1 3.2. Database management 2 5.7 1.4 3.3. Security issues 14 40 9.5 3.4. Wireless and mobile communication systems 10 28.6 6.8 3.5. Wireless and mobile protocols 3 8.6 2 Total 35 100 23.8 4. Wireless network infrastructure 4.1. Networking requirements 8 61.5 5.4 4.2. Wireless and mobile network 5 38.5 3.4 Total 13 100 8.8 5. Mobile commerce theory and research 5.1. Development of m-commerce applications and guidelines 5 7.7 3 5.2. M-commerce behavioural issues (consumer behaviour, acceptance of technology, and diffusion of technology) 20 30.7 13.6 5.3. M-commerce economics, strategy, and business models 19 29.2 12.9 5.4. M-commerce legal and ethical issues 7 10.7 4.8 5.5. M-commerce overview, context, and usage 14 21.7 9.5 Total 65 100 43.09 8 E.W.T. Ngai, A. Gunasekaran / Decision Support Systems 43 (2007) 3–15
E.w.T. Ngai, 4. Gunasekaran / Decision Support Systems 43(2007)3-15 4.2. Distribution of articles by subject nd"Wireless user infrastructure"(6 articles, 4.1% of the total). Both constituted less than 10% of the total The distribution of articles by subjects is shown in number of reviewed articles. Most of the articles on Table 3. A majority of articles(63 out of 147 or 42.9 of the total) were related to m-commerce theory and research. while the fewest were on the wireless user Table 4 Classification of the reviewed m-commerce literature infrastructure(6 articles, or 4. 1% of the total). the Classification criteria References category of m-commerce theory and research can be divided into five broad topics. Two major topics made 1. Mobile commerce applications and cases 1.1. Location-based services up a large proportion of this category or within all 1. 1. Mobile advertising 151] reviewed articles. They were ""m-commerce beha-12 Mobile entertainment 981,91] vioural issues"(20 articles)and"m-commerce eco- services and game nomics, strategy, and business models"(19 articles) 1.3. Mobile financial 3,15,35,49,63,64,69,73 This reflects the fact that m-commerce is a relatively applications 90.103] new area of research. In the preliminary stage of the development of m-commerce, researchers have.searching attempted to identify the implications of customer .7. M-commerce in individual [5,6, 18, 21, 34, 52,53 58.99, 148 behaviour and acceptance of technology on various companies or industries or m-commerce applications and services. Also, it was a time to develop a clear business model and strategy 2 for m-commerce. Other topics on theory and research 2. [29,37,70,1297,139 discussed in m-commerce articles were"m-commerce ile handheld devices [112] overview, context, and usage(14 articles). These article introduced general concepts of m-commerce, 3. Mobile middleware nd"m-commerce legal and ethical issues(7 articles), 3.1. Agent technologies [24,30.46,79.86,101 3.2. Database management [23,71] on the regulations, privacy, and legal issues surround- 3.3. Security issues [26,42,44,48.5967,87, Ing m-commerce 113,118,120,122,127,128,144 The second largest number of articles published is 3.4. Wireless and mobile [72,100.101,105,109,116 related to mobile middleware. while articles describ- 125,130,141,154 5. Wireless and mobile [12,57,106 ing security issues made up the largest subject area within this category Of 35 articles on mobile middle- ware,40%(14 articles) fell under"Security issues 4. Wireless network infrastructure followed by 28.6%(10 articles)on"Wireless and 4.1. Networking requirements [27, 84, 131-135, 147, 149) mobile communication systems"as middleware. 4.2. Wireless and mobile network After reviewing the m-commerce articles, the cate gory of m-commerce applications and cases was di- 5. Mobile commerce theory and research vided into seven broad areas. The majority of the 5.1. Development of 9699,114 applications of m-commerce were deemed to be for m-commerce applications financial uses such as mobile payments and mobile banking(10 articles or 33. 3% of the subject). Howev- 5.2. M-commerce behavioural [1, 4, 7, 16, 25, 39, 45, 51, 54, 55, Issues ( behaviour,68,76,77,82,85,94,19,121, er. we could not find articles on the m-commerce acceptance of technology, 141,143] applications that were classified by Varshney and Vet- and diffusion of technology) ter [137] such as mobile auctions or reverse auctions, 53 M-commerce economics [28,11,17,19.2838,41,56, mobile distance education, etc. In this category, there strategy, and business 747598,108,110,126 models were 10 articles describing cases of m-commerce in 5.4. M-commerce legal and [32,47,83,8992,104,146 individual companies, industries, or countries thical issues There were relatively fewer articles on"Wireless 5.5. M-commerce overview [0,31,40.65.80,93,115,118 network infrastructure"(13 articles, 8.8% of the total), context, and usage 123,125,136-138,153]
4.2. Distribution of articles by subject The distribution of articles by subjects is shown in Table 3. A majority of articles (63 out of 147 or 42.9% of the total) were related to m-commerce theory and research, while the fewest were on the wireless user infrastructure (6 articles, or 4.1% of the total). The category of m-commerce theory and research can be divided into five broad topics. Two major topics made up a large proportion of this category or within all reviewed articles. They were bm-commerce behavioural issuesQ (20 articles) and bm-commerce economics, strategy, and business modelsQ (19 articles). This reflects the fact that m-commerce is a relatively new area of research. In the preliminary stage of the development of m-commerce, researchers have attempted to identify the implications of customer behaviour and acceptance of technology on various m-commerce applications and services. Also, it was a time to develop a clear business model and strategy for m-commerce. Other topics on theory and research discussed in m-commerce articles were bm-commerce overview, context, and usageQ (14 articles). These article introduced general concepts of m-commerce, and bm-commerce legal and ethical issues (7 articles), on the regulations, privacy, and legal issues surrounding m-commerce. The second largest number of articles published is related to mobile middleware, while articles describing security issues made up the largest subject area within this category. Of 35 articles on mobile middleware, 40% (14 articles) fell under bSecurity issuesQ, followed by 28.6% (10 articles) on bWireless and mobile communication systemsQ as middleware. After reviewing the m-commerce articles, the category of m-commerce applications and cases was divided into seven broad areas. The majority of the applications of m-commerce were deemed to be for financial uses such as mobile payments and mobile banking (10 articles or 33.3% of the subject). However, we could not find articles on the m-commerce applications that were classified by Varshney and Vetter [137] such as mobile auctions or reverse auctions, mobile distance education, etc. In this category, there were 10 articles describing cases of m-commerce in individual companies, industries, or countries. There were relatively fewer articles on bWireless network infrastructureQ (13 articles, 8.8% of the total), and bWireless user infrastructureQ (6 articles, 4.1% of the total). Both constituted less than 10% of the total number of reviewed articles. Most of the articles on Table 4 Classification of the reviewed m-commerce literature Classification criteria References 1. Mobile commerce applications and cases 1.1. Location-based services [13,14,107] 1.1. Mobile advertising [151] 1.2. Mobile entertainment services and games [9,81,91] 1.3. Mobile financial applications [3,15,35,49,63,64,69,73, 90,103] 1.5. Product locating and searching [43] 1.6. Wireless reengineering [78,145] 1.7. M-commerce in individual companies or industries or countries [5,6,18,21,34,52,53,58,99,148] 2. Wireless user infrastructure 2.1. Mobile interfaces [29,37,70,1297,139] 2.2. Mobile handheld devices [112] 3. Mobile middleware 3.1. Agent technologies [24,30,46,79,86,101] 3.2. Database management [23,71] 3.3. Security issues [26,42,44,48,59,67,87, 113,118,120,122,127,128,144] 3.4. Wireless and mobile communication systems [72,100,101,105,109,116 125,130,141,154] 3.5. Wireless and mobile protocols [12,57,106] 4. Wireless network infrastructure 4.1. Networking requirements [27,84,131–135,147,149] 4.2. Wireless and mobile network [20,22,36,50,135] 5. Mobile commerce theory and research 5.1. Development of m-commerce applications and guidelines [96,99,114] 5.2. M-commerce behavioural issues (consumer behaviour, acceptance of technology, and diffusion of technology) [1,4,7,16,25,39,45,51,54,55, 68,76,77,82,85,94,119,121, 141,143] 5.3. M-commerce economics, strategy, and business models [2,8,11,17,19,28,38,41,56, 60,74,75,98,108,110,126, 140,150,152] 5.4. M-commerce legal and ethical issues [32,47,83,89,92,104,146] 5.5. M-commerce overview, context, and usage [10,31,40,65,80,93,115,118, 123,125,136–138,153] E.W.T. Ngai, A. Gunasekaran / Decision Support Systems 43 (2007) 3–15 9
E.W.T Ngai, 4. Gunasekaran / Decision Support Systems 43(2007)3-15 wireless network infrastructure and wireless user in Although we did not find many articles on frastructure were related to"Networking requirements "wireless network infrastructure", this may not rep- (8 articles)and"Mobile interfaces"(5 articles), respec resent the actual situation We believe that a certain tively. Table 4 summarizes all of the reviewed articles number of articles on this subject have been pub- that correspond to the subject headings. This is a lished in the field of network helpful resource for anyone searching for m-commerce Because the search descriptor was limited to m- papers in a specific area commerce, some articles on such subjects as the wireless network architecture and network require- ments may not have been searched, as no expl 5. Conclusions and future research directions mention of m-commerce may have been made in these articles M-commerce has attracted the attention of both Currently, it seems that the most popular m-com- practitioners and academics. In particular, research merce application is that supporting financial activities on m-commerce have increased significantly tivities. Mobile banking and payments are issues after 2000. We believe that m-commerce is becoming that have been widely discussed by researchers increasingly pervasive. This paper identified 149 arti- However, it is surprising not to see many articles cles on m-commerce published between 2000 and on other m-commerce applications. Varshney and 2003. Although this review does not claim to be ex Vetter [137 identified and classified 12 m-com- haustive, it does provide a reasonable amount of insight merce applications, but we have only identified nto the state of the art in m-commerce research. We articles on six different m-commerce applications have examined other review articles on m-commerce In ted a comprehensive review and merce entertainment services and games have a analysis of m-commerce. The results presented in this great deal of potential and will dominate global paper have several important implications m-commerce revenues in the future [33]. Addition- al research is required in other related areas such as There is no doubt that m-commerce research will mobile education, mobile supply chain manage- burgeon in the future. Academics have many ave ment and so forth nues for conducting research on m-commerce. There has not been much research on the relation- It is not surprising that a large portion of the ship between culture and m-commerce. Cultural reviewed articles in this study were related to m differences on adopting m-commerce could be an commerce theory and research, especially the study nteresting area for investigation. For example, it f“ m-commerce behavioural issues”,“m-com- would be of interest to examine the possible merce economics, strategy, and business models', cations of cultural differences that stimulat and“ m-commerce overview, context., and usage” adoption of new mobile services based on new because m-commerce is becoming a mature busi- technologies that bring value to mobile users and ness discipline. We understand that different fac- create new business opportunities for the mobile tors are important at different stages in the industry development of m-commerce technology. In the early stage, technology/infrastructure dominates In addition to the above implications, we would We expect more research to be conducted on user like to offer the following suggestions for further experiences and marketing at the mature stages. research in m-commerce: While we develop new m-commerce applications the capabilities of the user infrastructure need to be .As applications of RFID technology grow [62] considered [138]. Mobile devices are becoming they are bound to offer new avenues for growth smaller and smaller, but with faster processing and new opportunities in this emerging frontier. times and larger storage capacity. Corresponding RFID technology has existed for many years but mobile interfaces also need to be modified in order it has only recently emerged as the technology to suit the requirements of new business models used in supply chains. Certainly, applications of
wireless network infrastructure and wireless user infrastructure were related to bNetworking requirementsQ (8 articles) and bMobile interfacesQ (5 articles), respectively. Table 4 summarizes all of the reviewed articles that correspond to the subject headings. This is a helpful resource for anyone searching for m-commerce papers in a specific area. 5. Conclusions and future research directions M-commerce has attracted the attention of both practitioners and academics. In particular, research activities on m-commerce have increased significantly after 2000. We believe that m-commerce is becoming increasingly pervasive. This paper identified 149 articles on m-commerce published between 2000 and 2003. Although this review does not claim to be exhaustive, it does provide a reasonable amount of insight into the state of the art in m-commerce research. We have examined other review articles on m-commerce, but none has presented a comprehensive review and analysis of m-commerce. The results presented in this paper have several important implications: ! There is no doubt that m-commerce research will burgeon in the future. Academics have many avenues for conducting research on m-commerce. ! It is not surprising that a large portion of the reviewed articles in this study were related to mcommerce theory and research, especially the study of bm-commerce behavioural issuesQ, bm-commerce economics, strategy, and business modelsQ, and bm-commerce overview, context, and usageQ because m-commerce is becoming a mature business discipline. We understand that different factors are important at different stages in the development of m-commerce technology. In the early stage, technology/infrastructure dominates. We expect more research to be conducted on user experiences and marketing at the mature stages. ! While we develop new m-commerce applications, the capabilities of the user infrastructure need to be considered [138]. Mobile devices are becoming smaller and smaller, but with faster processing times and larger storage capacity. Corresponding mobile interfaces also need to be modified in order to suit the requirements of new business models. ! Although we did not find many articles on bwireless network infrastructureQ, this may not represent the actual situation. We believe that a certain number of articles on this subject have been published in the field of network engineering. ! Because the search descriptor was limited to mcommerce, some articles on such subjects as the wireless network architecture and network requirements may not have been searched, as no explicit mention of m-commerce may have been made in these articles. ! Currently, it seems that the most popular m-commerce application is that supporting financial activities. Mobile banking and payments are issues that have been widely discussed by researchers. However, it is surprising not to see many articles on other m-commerce applications. Varshney and Vetter [137] identified and classified 12 m-commerce applications, but we have only identified articles on six different m-commerce applications in our review. Among the applications, m-commerce entertainment services and games have a great deal of potential and will dominate global m-commerce revenues in the future [33]. Additional research is required in other related areas such as mobile education, mobile supply chain management, and so forth. ! There has not been much research on the relationship between culture and m-commerce. Cultural differences on adopting m-commerce could be an interesting area for investigation. For example, it would be of interest to examine the possible implications of cultural differences that stimulate the adoption of new mobile services based on new technologies that bring value to mobile users and create new business opportunities for the mobile industry. In addition to the above implications, we would like to offer the following suggestions for further research in m-commerce: ! As applications of RFID technology grow [62], they are bound to offer new avenues for growth and new opportunities in this emerging frontier. RFID technology has existed for many years but it has only recently emerged as the technology used in supply chains. Certainly, applications of 10 E.W.T. Ngai, A. Gunasekaran / Decision Support Systems 43 (2007) 3–15
E.W.T. Ngai, 4. Gunasekaran /Decision Support Systems 43(2007)3-15 RFID require further investigation, specifically 4S. Anil, L.T. Ting, L H. Moe, G.P. G. Jonathan, Overcoming their impact on supply chains. Other areas of re- barriers to the successful adoption of mobile commerce in search that could be pursued are security concerns Singapore, International Joumal of Mobile Communications l(1/2)(2003)194-231. relating to RFID in the supply chains, suitable [5]ST. Anwar, NTT DoCoMo and m-commerce: a case study in models for the adoption of RFID in organizations, market expansion and global strategy, Thunderbird Interna- system architectures for integrating with legacy tional Business Review 44(1)(2002)139-164. systems, etc. [6S.T. Anwar, CASES Vodafone and the wireless industry: a ase in market expansion and global strategy, The Joumal of Support and collaboration in B2B m-commerce [7 Y Aoyama, Sociospatial dimensions of technology adoption: among the members of a supply chain can be facili- erce and e-commerce developments, Environ- tated by mobile devices. There is no need to call a ment and Planning A 35(7)(2003)1201-1221 partner company asking for someone to find certain [ 8S. Balasubramanian, R.A. Peterson, S.L. Jarvenpaa, Explor- items in the supply chain. A cross-industry group can ing the implications of m-commerce for markets and market- use such support from m-commerce devices to 348-361 achieve better collaboration along the supply chain. [9]S. Baldi, H PP. Thaung, The entertaining way to m-commerce The reviewed articles were collected from online Japan's approach to the mobile Internet-a model for Europe? databases. Some journals, for example the journal of Electronic Markets 12(1)(2002)6-13 Electronic markets. do not include all of its volumes [10 M. Barbero, Preparing to ride the wireless wave, Joumal of Business Strategy 22(5)(2001)10-12. for searching. The earliest volume of Electronic Mar- [11]SJ. Barnes, The mobile commerce value chain: analysis and kets that could be located in online databases was future developments, Intermational Joumal of Information volume nine. In addition, sub-categories in the classi Management22(2)(2002)91-108 fication framework were identified based on ou [12]SJ. Barnes, Provision of services via the wireless application observations from reviewing the articles. We believe protocol: a strategic perspective, Electronic Markets 12(1) (2002)14-2 that more sub-categories should be added and updated []SJ. Bames, Developments in the m-commerce value chain: in the classification framework particularly in the area adding value with location-based services, Geography 88(4 of"m-commerce applications and cases, as more (2003)277 applications can be found. [14S.J. Barnes, Location-based services, e-Service Journal 2(3) [15]SJ Barnes, B Corbitt, Mobile banking: concept and tial, Intemational Journal of Mobile Communications 1 (3) Acknowledgements 003)273-288 [16S.J. Barmes, S.L. Huff, Rising sun: iMode and the wireless The first author was supported in part by The Hong internet, Communications of the ACM 46(11)(2003)79-84 Kong Polytechnic University under a research grant [ N. Barnett, S. Hodges, M.J. Wilshire, M-commerce: an oper- number G-YD23. The authors are grateful for the [18]U Bertele, A Rangone, F. Renga, Mobile internet: an em constructive comments of the referees on earlier ver pirical study of B2c WAP applications in Italy, Electronic sions of this paper Markets12(1)(2002)27-37 [19V. Blazevic, A. Lievens, E. Klein, Antecedents of aming and time-to-market during new mobile serv velopment, International Journal of Service Industry Man- References ement14(1)(2003)120-14 [20G. Bloch-Morhange, E Fontela, Mobile communication from [1] B. Anckar, D. D'lncau, Value creation in mobile commerce voice to data: a morphological analysis, Info-The journal of findings from a consumer survey, Joumal of Information Policy, Regulation and Strategy for Telecommunications 5 Technology Theory and Application 4(1)(2002)43-64 2)(2003)24-33 2]KV Andersen, A Fogelgren-Pedersen, U Varshney, Mobile [21]D. Buhalis, M.C. Licata, The future e Tourism intermediaries, ganizing using information technology(MOBIT), Informa Tourism Management 23(3)(2002)207-220 ion, Communication and Society 6(2)(2003)211-228 122S. Buttery, A. Sago, Future applications of bluetooth, BT 3 M. Andrieu, The future of e-money: main trends and driving Technology Journal 21(3)(2003)48-55 forces, foresight, The Journal of Future Studies, Strategic [23H Cao, S. Wang, L Li, Location dependent query in a mobile Thinking and Policy 3(5)(2001)429-45 environment, Information Sciences 154(1/2)(2003)71-83
RFID require further investigation, specifically their impact on supply chains. Other areas of research that could be pursued are security concerns relating to RFID in the supply chains, suitable models for the adoption of RFID in organizations, system architectures for integrating with legacy systems, etc. Support and collaboration in B2B m-commerce among the members of a supply chain can be facilitated by mobile devices. There is no need to call a partner company asking for someone to find certain items in the supply chain. A cross-industry group can use such support from m-commerce devices to achieve better collaboration along the supply chain. The reviewed articles were collected from online databases. Some journals, for example the journal of Electronic Markets, do not include all of its volumes for searching. The earliest volume of Electronic Markets that could be located in online databases was volume nine. In addition, sub-categories in the classification framework were identified based on our observations from reviewing the articles. We believe that more sub-categories should be added and updated in the classification framework particularly in the area of bm-commerce applications and casesQ, as more applications can be found. Acknowledgements The first author was supported in part by The Hong Kong Polytechnic University under a research grant number G-YD23. The authors are grateful for the constructive comments of the referees on earlier versions of this paper. References [1] B. Anckar, D. D’Incau, Value creation in mobile commerce: findings from a consumer survey, Journal of Information Technology Theory and Application 4 (1) (2002) 43 – 64. [2] K.V. Andersen, A. Fogelgren-Pedersen, U. Varshney, Mobile organizing using information technology (MOBIT), Information, Communication and Society 6 (2) (2003) 211 – 228. [3] M. 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