经纪人管理课程的三个问题: 第一,经纪人是什么? Who are they? the details of concept of the broker 第二,经济人的分类及其特殊性? Where are they?-The types of broker and their characteristics 第三,如何管理和规范? How to regulate their behaviors?
1.营销渠道是什么( What is the nature of marketingChannels)? 2.公司在设计、管理、评价和修正其渠道时将面临什么fG(What decisions do companies face in designingmanaging, evaluating, and modifying their channels)? 3.渠道的动态发展趋势是什么 What trends are takingplace in channel dynamics)? 4.如何管理渠道的冲突( How can channel conflict bemanaged)?