一、营销环境分析 二、消费者需求研究 三、市场细分和市场定位 四、整合企业营销资源以满足顾客需求:产品、渠道、价格、促销 五、国际市场营销、营销战略、市场营销的新视野

According to a survey and my own observation young people today are more consumeristic and less idealistic. The college students'major objective \is to be financially well off.\ Less important than ever is developing a meaningful philosophy of life. It is true that we need to be financially comfortable, but we also need to feel we have perspective on the world beyond the confines of our occupation It is the duty of educational institutions to help people get a better understanding

unit 9 Here are the seasons to be jolly I. Basic listening practice the holidays people celebrate, Christmas, Easter, Mother's Day . which are the most important to you? M: Christmas and easter, because they mark events in Jesus Christ's life: his birth and

Text A: fantasy, suspicion, injection, deputy, considerate, restore, estate, fantastic, multiple, furnish, deceive, commission, substantial, arrest, motive, justify exceeding, swear, disguise, switch e Text B: romantics, mysterious, e it, sigh, simplify, standpoint, heave, shiver, 2. Key phrases and expressions Text A: raise a glass to, turn out, buy up, live out, add on, fix up, sell sth at a loss Text B: read about, for one thing, in the night, make an appointment, switch on, raise the devil answer the door. stare after 3. Key structures

Review: ask some students to summarize the cultural differences in Western and Japanese decision-making, according to Section B unit 3 Ii Start the new lesson 1. Introduction: The Statue of Liberty, Barbie dolls, the American Gothic painting, the Buffalo nicke and Uncle Sam are the five famous

Intensive Study Weeping for My Smoking Daughter Para. My daughter smokes. While she is doing her homework, her feet on the bench in front of her and her calculator clicking out answers to her geometry problems, I am looking at the half-empty package

Intensive Study As His Name Is, So Is He! Para.1 For her first twenty-four years, she'd been known as Debbie-a name that didn't suit her good looks and elegant manner. \My name has always made me think I should be a cook, she complained. \I just don't feel like a Debbie.\

Questions on the text 1. Why and how do people change their attitude towards environment? 2. How did Canada protect its fish supply and what was the result? 3. What measures did Costa Rica take to protect its remaining forest? 4. What does the writer think of Brazil's environment protection?

disrespected) social class: \the clones\. One expert believes the situation could be comparable to what occurred in the 16th century, when Europeans puzzled over how to classify the unfamiliar inhabitants of the Americas, and endlessly debated whether or not they were humans

Intensive Study Reports on Britain Under the Bombs Para.1 Night after night, in the hot summer and early fall of 1940, a deep, steady voice came over the Atlantic Ocean from England to America, telling of England's battle for survival under the waves of German bombers. This strong and steady voice, an