《市场营销学》课程教学资源（习题及答案）Ch13 分销策略

《市场营销学》课程教学资源（习题及答案）Ch12 定价策略

《市场营销学》课程教学资源（习题及答案）Ch11 品牌与包装策略

《市场营销学》课程教学资源（习题及答案）Ch10 产品策略

Lecture 5: Marketing Research Lecture Objectives Research- Why? Processes Involved Analysis Reporting

Marketing Management Review of Last Session/Housekeeping New Developments Brand Management Pillars Positioning'via the pillars NPD 8 stage process v Landrover practice Case Exercise Questions/Reading for next week

The Product/Service Definition:- That bundle of benefits which is received in the exchange process Note:- People buy benefits not products:- Health Club Membership A visit to Cadbury world Lynx deodorant Caterpillar Earth Movers

Lecture 4: Marketing Strategy and Planning Lecture Objectives Planning -role/questions/processes? Strategy -components and measurement

Market-Oriented Strategic Planning Objectives Resources Skills Opportunities

8.1资料的整理 一、编辑