iSigny erl The value of trusts Digital Brand Management services March 2003
1 Digital Brand Management Services March, 2003
What is the value of a brand? intel e The Worlds Online Marketplace TM SONY citi The C deep Compan ★ ★ FF verisign g
2 What is the value of a brand?
Brands are critical assets to a company Brand value in billions Coca-Cola 70 Microsoft 64 BM 51 50%+ Disney 29 McDonalds Of Mkt. Cap 25 Ford 20 Apple Amazon Brands in many cases can represent on average 35% of a company,'s market capitalization Is your Digital Brand Protected? eriSigm
3 Brands are critical assets to a company Brand Value in Billions Coca-Cola 70 Microsoft 64 IBM 51 Disney 29 McDonalds 25 Ford 20 Apple 5 Amazon 3 Brands in many cases can represent on average 35% of a company’s market capitalization 50%+ Of Mkt. Cap Is your Digital Brand Protected?
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4 Does the Government Care?
Domain Names Management Challenges Growing complexity of domain name registrations drives customer towards outsourced services Corporate Digital Assets Restricted 106 countries Brands Domain names Unrestricted 243 Country Code top 3 Commercial level domains com,net, .org Services 4 Restricted X Existing g TLD'S edu,gov, mil 2 Unrestricted Products New gTLD's 5 Restricted name,pro,aero, museum, coop Divisions Multilingual MultiLingual gTLD Registration Requirements, Language Barrier, Multilingual CcTLD Time Zones. Currencies. Renewal Dates 130 Languages
5 Growing complexity of domain name registrations drives customer towards outsourced services x 192 Registries Restricted 106 countries Unrestricted 86 countries 3 Commercial .com, .net, .org 4 Restricted .edu, .gov, .mil, int. 2 Unrestricted .info, .biz 5 Restricted name, pro, aero, museum, coop Domain Names 243 Country Code top level domains + Existing gTLD’s + New gTLD’s + Multilingual Brands + Services + Products + Divisions Corporate Digital Assets Registration Requirements, Language Barrier, Time Zones, Currencies, Renewal Dates MultiLingual gTLD 130 Languages Multilingual ccTLD 130 Languages Domain Names Management Challenges
VeriSign Digital Brand Management Services Protect and promote BRANDS In the Digital World ensign
6 VeriSign Digital Brand Management Services BRANDS Protect and Promote In the Digital World
Digital Brand Management Services Highlights Breath of digital asset management services Industry expertise, enterprise customer support Financial strength and stability Market leader and Registry operator Verisign manages more than 80%o of Fortune 1000 com,net and. org names DBMS has v 200 clients of the global 500 Global reach Serious about securit More than 5 billion DNS lookups per day ensign
7 • Breath of digital asset management services • Industry expertise, enterprise customer support • Financial strength and stability • Market leader and Registry operator - VeriSign manages more than 80% of Fortune 1000 .com, .net and .org names - DBMS has ~200 clients of the Global 500 • Global Reach • Serious about Security - More than 5 billion DNS lookups per day Digital Brand Management Services Highlights…
Digital Brand Management Services Best practice Strategy “ Domain Names The E-Sign to Your Business" Ted Cham berlin Gartner/nc. Monitor Aug22,2001 Search Build Manage ensign
8 Strategy “Domain Names – The E-Sign to Your Business” … Ted Chamberlin Gartner, Inc. Monitor Aug 22, 2001 Build Manage Search Best Practice….. Digital Brand Management Services
Digital Brand Management Services Best practice >> Strategy Risk tolerance Corporate Security? Copyright piracy Protection? Intellectual Property protection? E-Commerce Strategy? Brand protection? On-line Partner Compliance? Unauthorized distribution? Renewal Management ensign
9 Best Practice >>> Strategy….. • Risk tolerance ? • Corporate Security? • Copyright Piracy Protection? • Intellectual Property Protection? • E-Commerce Strategy? • Brand Protection? • On-line Partner Compliance? • Unauthorized Distribution? • Renewal Management ? Digital Brand Management Services
Digital Brand Management Services Best practice >> Research Global Search on Domains- gTLDS/CCTLDs? Trade Marks, Service Marks, Brands, Domains, Slogans? Registrant Search? Brand Presence? Home Page Content? ensign
10 Best Practice >>> Research….. • Global Search on Domains – gTLDs / cCTLDs? • Trade Marks, Service Marks, Brands, Domains, Slogans? • Registrant Search? • Brand Presence? • Home Page Content? Digital Brand Management Services