Eyeblaster Analytics Actionable Analytics Presented by: First-name Last-name@ title@ 2nd February 2008 NN/g TOP 10 Rating Cound of2008 eyeblaster @2009 Eyeblaster. All rights reserved
© 2009 Eyeblaster. All rights reserved Actionable Analytics Presented by: First-name Last-name● title● 2 nd February 2008 Eyeblaster Analytics TOP 10 User interfaces of 2008
Agenda ° Industry Challenges Eyeblaster Analytics - Key Components Campaign Monitor . One-click Reporting Report Generator Custom Report Builder Plug-in for EXcel Data Feeds service eyeblaster @2009 Eyeblaster. All rights reserved
© 2009 Eyeblaster. All rights reserved Agenda • Industry Challenges • Eyeblaster Analytics – Key Components • Campaign Monitor • One-click Reporting • Report Generator • Custom Report Builder • Plug-in for Excel • Data Feeds Service
Pain points Overwhelming amount and variety of data Hard to draw quality conclusions Multi-channel campaigns Offline vs online Digital channels(search, display, mobile) Ad serving platforms Disparate reporting systems eyeblaster @2009 Eyeblaster. All rights reserved
© 2009 Eyeblaster. All rights reserved Pain Points • Overwhelming amount and variety of data Hard to draw quality conclusions • Multi-channel campaigns Offline vs online Digital channels (search , display, mobile) Ad serving platforms • Disparate reporting systems
NN/g TOP 10 of200 Eyeblaster Analytics Making data actionable Metrics for real business objectives Reliability @2009 Eyeblaster. All rights reserved eyeblaster
© 2009 Eyeblaster. All rights reserved Eyeblaster Analytics • Making data actionable • Metrics for real business objectives • Reliability TOP 10 User interf aces of 2008
Making Data Actionable Campaign Monitor One-click Report Reporting Generato Delivery Summary Custom Report Plug-in for Excel\ Data Feeds service Builder service Metrics 日2 Basic values @2009 Eyeblaster. All rights reserved eyeblaster
© 2009 Eyeblaster. All rights reserved Making Data Actionable Campaign Monitor Report Generator Plug-in for Excel Data Feeds Service One-click Reporting Custom Report Builder & Service
Metrics for Business Objectives Delivery Engagement ROI Impressions Dwell Cost CU licks Interaction Conversion tags nique Expansion Site/Publisher overlap Video playback C 2008 Eyeblaster. All rights reserved eyeblaster
© 2008 Eyeblaster. All rights reserved ROI Cost Conversion tags Metrics for Business Objectives Delivery Impressions Clicks Unique Site/Publisher overlap Engagement Dwell Interaction Expansion Video playback
Site Overlap Back to Metrics slide Accurately measure unique users by each publisher When do publishers overlap to deliver multiple impressions to same user Check your media buy: which publisher is overlapping with which YAHOO msn ⊥AHOO! @2009 Eyeblaster. All rights reserved eyeblaster
© 2009 Eyeblaster. All rights reserved Site Overlap • Accurately measure unique users by each publisher • When do publishers overlap to deliver multiple impressions to same user • Check your media buy: which publisher is overlapping with which Back to Metrics slide
Dwell Time Go beyond interaction Build brand moments Measure brand engagement @2009 Eyeblaster. All rights reserved eyeblaster
© 2009 Eyeblaster. All rights reserved Dwell Time • Go beyond interaction • Build brand moments • Measure brand engagement
What is Dwell Time? average number ot seconds the user engaged with the ad including mouse-on-ad user initiated expansion user initiated video timed custom interaction @2008 Eyeblaster. All nights reserved eyeblaster
© 2009 Eyeblaster. All rights reserved © 2008 Eyeblaster. All rights reserved What is Dwell Time? average number of seconds the user engaged with the ad including mouse-on-ad, user initiated expansion, user initiated video & timed custom interaction
How it Works Back to Metrics slide 00:00:00:00 o 2008 Eyeblaster. All rights reserved eyeblaster
© 2008 Eyeblaster. All rights reserved How it Works Back to Metrics slide