Mobile Applications for RFID Technology Gene H. yoon/Senior Manager Emerging Business Incubation Center SKTelecom
Gene H. Yoon/Senior Manager Emerging Business Incubation Center
Wireless data revenue The revenue from wireless data services has jumped three fold over the past three years and the momentum is expected to continue into the future Wireless Revenue WIreless Revenue as%of Cellular Revenue 23.9 21.2 185181190 NATE June 77%8.7。12.713414415.7 544.2 470.3 4112 4172 391.6 305.7 338.3 2513265.0 192.9 159.8 129.3 021Q"022Q023Q"024Q031Q"032Q033Q"034Q"041Q"042Q043Q044Q XX Source: Company data/ AS of 4Q 2004, Unit of Revenue: KRW billion
Wireless Data Revenue The revenue from wireless data services has jumped three fold over the past three years and the momentum is expected to continue into the future. 7.7% 8.7 9.9 12.1 13.4 14.4 15.7 18.5 18.1 19.0 21.2 23.9 '02 1Q '02 2Q '02 3Q '02 4Q '03 1Q '03 2Q '03 3Q '03 4Q '04 1Q '04 2Q '04 3Q '04 4Q ※ Source: Company data / AS of 4Q 2004, Unit of Revenue : KRW billion 129.3 159.8 192.9 251.3 265.0 305.7 338.3 411.2 391.6 417.2 470.3 544.2 Wireless Revenue as% of Cellular Revenue Wireless Revenue
Convergence Trend Convergence is a trend that is being accelerated by a number of drivers and will lead to ubiquitous service environment Driver l: Customer Driver I: Technology Technology Push Convenience Market Pull Broadband network High quality Convergencedevices · Personalization Sensor network Convergence Acceleration Higher Customer Acceptance New Technology Driver Ill: Government Ubiquitous Driver IV: Corporation Environment Eased requlation Stagnant current market Fostering of strategic New growth engines industries Chances Risks. Maintaining market dominance
• Stagnant current market • New growth engines • Maintaining market dominance Driver IV: Corporation Convergence Trend Convergence is a trend that is being accelerated by a number of drivers and will lead to ubiquitous service environment. • Convenience • High quality • Personalization Driver II: Customer • Broadband network • Convergence devices • Sensor network Driver I:Technology • Eased regulation • Fostering of strategic industries Driver III: Government Ubiquitous Environment Convergence Acceleration Higher Customer Acceptance Technology Push Market Pull Chances & Risks New Technology
Convergence Strategy SK Telecom will make strenuous efforts to identify new business models in convergence to expand the company' s scope of business. Broad SK Telecom's Game casting Business Expansion Strategy Music O Identify new business models Mobile Telematic in convergence field Finance Core Improved convergence biz model Business Detection of new convergence areas by applying new technologies Commerce Logistics Fixed (RFID O Expand mobile core business Line Handset Personalization Context-aware pansion of Mobile Core Biz ntegrated services Provide Higher service accessibility O Commercial services available as of now Commercialization underway
Convergence Strategy Commercial services available as of now Commercialization underway SK Telecom will make strenuous efforts to identify new business models in convergence to expand the company’s scope of business. Identify new business models in convergence field Expand mobile core business • Personalization, Context-aware • Integrated services • Provide Higher service accessibility • Improved convergence biz model • Detection of new convergence areas by applying new technologies Game Music Finance Commerce Fixed Line Handset Broadcasting Mobile Core Business Logistics (RFID) Telematics
Scenario of Applications ①Ttle -starwars: Episode ll -Seoul cinema -Korea Art Center Mobile N/w 「 RFID N/W ③ Box Office Service Service -Ranking 1st for 2weeks AChile ODS 4.Select Mobile Mobile n> arch RFID Service 6. Receive OTS Search Resloult TELecom RFID Ta
ODS OTS OIS Mobile N/W Service RFID N/W Service 4.Select Mobile RFID Service 5.Search RFID Info. 6. Receive Search Resloult ①Title -Starwars: Episode III ②Nearest Theaters -Seoul Cinema -Korea Art Center ③Box Office -Ranking 1st for 2weeks Scenario of Applications
Concept of Applications What the rfid based usn? J UBIQUITOUS-Everywhere, everything with RFID tags O SENSOR -Sensing ID and environmental information O NETWORK-Real time management via network Service and applicati USN DMB (IP based core network) w radio RFID DTV/Cellula errac Wireless Sensor Network RFID Sensing Smart Active Labels
Concept of Applications What the RFID based USN?
Opportunities of Applications What is Mobile RFID' Technology ? A wireless technology that provides new valuable services to mobile phone users by integrating RFID/USN Infrastructure with mobile communication wireless Internet Build new markets Create New value for and Activate mobile Mobile phone users Technologies Mobile rfid Technology Service tore Know-how and Improve Quality of Lead world Ubiquitous'Life Technology Standards
Opportunities of Applications A wireless technology that provides new valuable services to mobile phone users by integrating RFID/USN Infrastructure with mobile communication & wireless Internet Create New Value for Mobile Phone Users Build New Markets and Activate Mobile Technologies Store Know-how and Lead World Technology & Standards Improve Quality of ‘Ubiquitous’ Life Mobile RFID Technology & Service What is ‘Mobile RFID’ Technology?
Structure of Applications Mobile RFID Service Hypertext Information Providing RFID Tag Medicine Usage. CDMA2000-1X(144 Kbps) Distribution Synopsis Video Movie Traile Media Music Video Wireless Internet Mobile Communications Bus Schedule Network RFID Reader Service Provider
Structure of Applications Mobile RFID Service : Hypertext Information Providing
Applications-Ginseng Authentication With product authentication service, end user can check the authenticity of products by using mobile handsets equipped with RFID readers to scan tags attached to products Product information service platform Wireless 2.53G Backbone NN Product authenticity verified Supply chain service through tag attached to Ginseng platform
Product information service platform Supply chain service platform With product authentication service, end user can check the authenticity of products by using mobile handsets equipped with RFID readers to scan tags attached to products Product authenticity verified through tag attached to Ginseng Applications-Ginseng Authentication Wireless Backbone N/W 2.5/3G
Applications-Mobile Life Mobile RFid service will provide ubiquitous service for mobile end users Route guidan ○ Leisure& Lifestyle Public Transportation Route Nature Experience Road Guidance Favorite Hot Spots Return Home route Revolution Shopping Banking In Ubiquitous · Promotion event Home Networking 可a
Mobile RFID service will provide ubiquitous service for mobile end users • Public Transportation Route • Road Guidance • Return Home Route Route Guidance Leisure & Lifestyle • Nature Experience • Favorite Hot Spots • Shopping & Banking • Promotion event Revolution In Ubiquitous Home Networking Applications-Mobile Life