复旦大学：《中国市场营销 Marketing in China》课堂展示案例_Marketing in Chiana Presentation（Tmall）

Company overview and main business in the world Business Model Analysis Carrefour in China Understanding the Chinese market and consumers Situation and competitors’ analysis (local & int’l) Major Problems Next Step Out

Mercedes Benz Strategic Summary Market Overview Marketing Plan Conclusions and Recommendations

＊P&G over view ＊Business model ＊How P&G understand Chinese market and consumers? ＊Behavior of Chinese consumer for beauty products ＊P&G in cosmetics market ＊SWOT analysis ＊Problem & next step

复旦大学：《中国市场营销 Marketing in China》课堂展示案例_ANGELA LUH & YINHWEE LIM Marketing in China

复旦大学：《中国市场营销 Marketing in China》课堂展示案例_Iphone KS.He C.Dubois

1 Company Overview 2 Chinese Market 3 5 force analysis 4 4P analysis 5 Suggestion

1. Overview 1. World café market 2. History 3. What is Starbucks 4. Company’s figure 5. Business model 6. Marketing strategy 3 Starbacks 2. Analysis 1. SWOT 2. Chinese market 3. Starbucks in China 4. Competitors 5. Obstacles 6. Future plan

1.基本概念 2.市场需求预测 3.市场细分与选择 4.营销组合

一、面临的问题 由于公司波食特儿童麦片的主要竞争对手克罗格公司在 1989年增加了广告及对零售商 的资助，使波食特儿童麦片的销售额下降了 12%。 问题的实质是，为取得相对竞争优势，需要为 1991 年的市场营销制定促销组合方案。 重点是确定广告、零售商资助及产品包装内礼品的方案