第9章企业信息管理者的配置与提高 9.1企业信息管理者配置的内容 9.2企业信息管理者配置的标准 9.3企业信息管理者的自我提高

The Product/Service Definition:- That bundle of benefits which is received in the exchange process Note:- People buy benefits not products:- Health Club Membership A visit to Cadbury world Lynx deodorant Caterpillar Earth Movers

Lecture 5: Marketing Research Lecture Objectives Research- Why? Processes Involved Analysis Reporting

Lecture 2: Buyer Behaviour in Consumer and Organisational Markets Lecture Objectives Buyer Behaviour Consumer Decision Making Process Characteristics of Organisational Buying

What is marketing? To attract and retain customers at a profit (Drucker, 1999) To establish, develop and commercialise long-term customer relationships so that the objectives of the parties involved are met (Gronroos, 1989)

Statistical Thinking and Management Descriptive versus Inferential Statistics Types of Data and their Sources Types of Sampling Methods Types of Survey Errors

Chapter objective This chapter discusses the impact that unanticipatedchanges in exchange rates may have on theconsolidated financial statements of the multinationalcompany

Chapter Objectives: This chapter provides a way to measure economic exposure, discusses its determinants, and presents methods for managing and hedging economic exposure

传统储运与现代物流的区别 The distinction of traditional transportation and modern logistics 为什么物流如此重要 物流到底是什么 传统储运与现代物流的区别 我们在物流上应该采取何种策略

一、管理的意义 Management:管理、经营、筹划、企业管理 Administration:管理、经营、行政、执行、实施共同的基本含义是管辖和处理,是一种与组织联系在一起的人类活动。管理究竟管什么?你怎样理解管理?