Enjoy an ad
Enjoy an ad
Skimming Skim the text and predict the content
Skim the text and predict the content. Skimming
Listen and pay attention to the following words Who.? y · Where..? How.?
Listen and pay attention to the following words. • Who…? • Why…? • Where…? • How…?
Choose the correct answers 1. Who advertises?( A.B.C.D) A. business B individuals C. organisations d. associations 2. Why do they advertise? A B A to inform the public B to sell their goods C. to educate the bad guys D to fool people
Choose the correct answers. 1. Who advertises?( ) A. business B. individuals C. organisations D. associations 2. Why do they advertise?( ) A. to inform the public B. to sell their goods C. to educate the bad guys D. to fool people A.B.C.D A.B
3. Where do they advertise? AB..e A on buses B. on the radio C. on the Internet d. on billboards E on our textbook on our clothes 4. How do they make effective ads?( A. identify their target A B B. appeal to their target C. use a cheap medium D.use visual medium
3. Where do they advertise?( ) A. on buses B. on the radio C. on the Internet D. on billboards E. on our textbook F. on our clothes 4. How do they make effective ads?( ) A. identify their target B. appeal to their target C. use a cheap medium D. use visual medium A.B.C.D.F A.B
Divide the text into four parts Part I.(para )Introduction Part lI.(para 2 What is an ad? Part l.(para 3-7 How do advertisers make effective ads? Part IV(para 8-9 How effective are ads?
Divide the text into four parts. • Part I. (para ) • Part II. (para ) • Part III. (para ) • Part IV. (para ) Introduction What is an ad? How do advertisers make effective ads? How effective are ads? 1 2 3-7 8-9
True or false I. We are exposed to ads only in the public places. F 2. Understanding how advertising works can help us earn a lot of money F
1. We are exposed to ads only in the public places. 2. Understanding how advertising works can help us earn a lot of money. True or false. F F
3. An advertisement is a message or announcement that intends to inform or cheat people. F 4. Advertisers include business individuals, organizations and associations
3. An advertisement is a message or announcement that intends to inform or cheat people. 4. Advertisers include business, individuals, organizations and associations. T F
5. Advertisers make ads effective by identifying the target only 6. Using a suitable media plays an important part in ads. T
5. Advertisers make ads effective by identifying the target only. 6.Using a suitable media plays an important part in ads. F T