Module g Unit 5 Inside Advertising Reading
Module 9 Unit 5 Inside Advertising Reading
港骑缩 台J 数考貫車大小巴 相音响 图/行银隆水阳E数 PHARMACY CO L 麗確相機 D?他重4弟画豆N How advertising works
How advertising works
Scanning Scan the text and predict the content
Scan the text and predict the content. Scanning
Detail reading Part 1 Introduction (Para 1) Part 2 What is an ad? (Para 2) Part 3 How do advertisers make (Para 3-7) effective ads? Part 4 How effective are ads? (Para 8-9)
Detail reading Part 1 (Para 1) Introduction Part 2 (Para 2) What is an ad? Part 3 (Para 3-7) How do advertisers make effective ads? Part 4 (Para 8-9) How effective are ads?
Introduction We are exposed to ads in our daily life 1)What kind of ads can we find? 2)Where do ads appear? 3)Why we need to understand how advertising works?
We are exposed to ads in our daily life. 1) What kind of ads can we find? 2) Where do ads appear? 3) Why we need to understand how advertising works? Introduction
What is an ad? 1)Definition(a message or announcement that intends to inform or influence people) 2)Means(words, pictures, music, film..) 3)Advertisers(business, individuals, organizations, associations)
What is an ad? 1) Definition (a message or announcement that intends to inform or influence people) 2) Means (words, pictures, music, film…) 3) Advertisers (business, individuals, organizations, associations)
How do advertisers make effective ads 1)Identify the target(find out necessary information about this group) 2)Appeal to the target(hopes, dreamS, emotions, desires..) 3Use a suitable medium (cost, media)
How do advertisers make effective ads? 1) Identify the target (find out necessary information about this group) 2) Appeal to the target (hopes, dreams, emotions, desires…) 3) Use a suitable medium (cost, media)
How effective are ads? 1)When there is a need for the product. 2)If the target audience is exposed to ads constantly
How effective are ads? 1) When there is a need for the product. 2) If the target audience is exposed to ads constantly
Language points come across偶然遇见;偶然发现。 我无意中在一本书的封面上看到他的 名字 i came across his name on the cover of a book 我刚才偶然碰到你的一个老同学。 Ive just come across one of your former classmates
Language points 1. come across 偶然遇见;偶然发现。 我无意中在一本书的封面上看到他的 名字。 I came across his name on the cover of a book. 我刚才偶然碰到你的一个老同学。 I’ve just come across one of your former classmates
表示“见到;碰到”的词组 run into bump into notice discover encounter
表示“见到；碰到”的词组： run into bump into notice discover encounter