NNew liglizenl Cillege LEiglisli 新视野大学英语 视听说教程
Viewing, Listening & Speaking 新视野大学英语 新视野大学英语 New Horizon College English 视听说教程
UNIT 4 Beware of Ads! LANCOME ETERNITY Calvin Klein
Viewing, Listening & Speaking Beware of Ads! UNIT 4
Viewing, Listening & Speaking Contents ◆Lead-in Matching Game ◆ Brainstorming Watching and Discussing ◆ Acting If out ◆ Fun time ◆ Oral Assignment Book 2- Unit 4
Viewing, Listening & Speaking Contents ◆ Lead-in ◆ Matching Game ◆ Brainstorming ◆ Watching and Discussing ◆ Acting It Out ◆ Fun Time ◆ Oral Assignment Book 2 – Unit 4
Viewing, Listening & Speaking Lead-in Work in groups, discuss the following questions and then share your answers with the whole class Book 2- Unit 4
Viewing, Listening & Speaking Lead-in Book 2 – Unit 4 Work in groups, discuss the following questions and then share your answers with the whole class
Viewing, Listening & Speaking 下 Lead-in Questions for groups 1 and 2: 1. What is your opinion on the large amount of money spent on ads for two competing products, especially when they belong to one company? 2. Should people buy things according to what ads say En Book 2- Unit 4
Viewing, Listening & Speaking Questions for groups 1 and 2: 1. What is your opinion on the large amount of money spent on ads for two competing products, especially when they belong to one company? 2. Should people buy things according to what ads say? Lead-in Book 2 – Unit 4
Viewing, Listening & Speaking 下 Lead-in Questions for groups 3 and 4 1. What are the negative social effects of advertisements? 2. Should young people buy clothes advertised by celebrity? Book 2- Unit 4
Viewing, Listening & Speaking Lead-in Questions for groups 3 and 4: 1. What are the negative social effects of advertisements? 2. Should young people buy clothes advertised by celebrity? Book 2 – Unit 4
Viewing, Listening & Speaking SA Matching Game Work in pairs, try to identify the associative meaning of these ads Advertisements Product/Company I Good to the last drop A. Ericsson mobile phone 2. Make yourself heard B Ricoh photocopier 3. Obey your thirst C. Cigarette brand“More” 4. We lead Others copy. D. IBM corporation 5. Ask for more E a washing machine 6. No business too small. F Sprite soda drink no problem too big. G. American Express credit 7. Drivers wanted card 8. Don't leave home without it H. Volkswagen cars 9. She works while you rest. I Maxwell coffee Book 2- Unit 4
Viewing, Listening & Speaking Matching Game Work in pairs, try to identify the associative meaning of these ads. Advertisements Product/Company 1. Good to the last drop. A. Ericsson mobile phone 2. Make yourself heard. B. Ricoh photocopier 3. Obey your thirst. C. Cigarette brand “More” 4. We lead. Others copy. D. IBM corporation 5. Ask for more. E. a washing machine 6. No business too small, F. Sprite soda drink no problem too big. G. American Express credit 7. Drivers wanted. card 8. Don’t leave home without it. H. Volkswagen cars 9. She works while you rest. I. Maxwell coffee Book 2 – Unit 4
Viewing, Listening & Speaking Brainstorming A Compete to see how much we know about Chinese ad logo. You would find how deeply we are influenced by ads 大宝 天天见 A Sequence Game 神州行 我看行 Now the class is divided 恒源祥 羊羊羊 into two groups. In turn 过节送礼 黄金搭档 each group will give an 风驰电掣 大运摩托 ad logo until no more logo can be provided 人要衣装 我要靓妆 钻石恒久远 一颗永流传 简约不简单 利朗商务男装 今年过节不收礼 收礼还收脑白金 Book 2- Unit 4
Viewing, Listening & Speaking Brainstorming 大宝 天天见 神州行 我看行 恒源祥 羊羊羊 过节送礼 黄金搭档 风驰电掣 大运摩托 人要衣装 我要靓妆 钻石恒久远 一颗永流传 简约不简单 利朗商务男装 今年过节不收礼 收礼还收脑白金 Now the class is divided into two groups. In turn each group will give an ad logo until no more logo can be provided. A Sequence Game A. Compete to see how much we know about Chinese ad logo. You would find how deeply we are influenced by ads. Book 2 – Unit 4
Viewing, Listening & Speaking Brainstorming B Read the following english ads logo, work with your partner and try to translate them into Chinese Good to the last drop. 滴滴香浓,意犹未尽。(麦斯威尔咖啡) Obey your thirst. 服从你的渴望。(雪碧) Just do it 只管去做。(耐克运动鞋) The new digital era 数码新时代。(索尼影碟机) Impossible made possible 使不可能变为可能。(佳能打印机) Take time to indulge. 尽情享受吧!(雀巢冰激凌) Feel the new space 感受新境界。(三星电子) Intelligence everywhere. 智慧演绎,无处不在。(摩托罗拉手机) We integrate, you communicate 我们集大成,您超越自我。(三菱电工) Poetry in motion, dancing close to me.动态的诗,向我舞近。(丰田汽车) Book 2- Unit 4
Viewing, Listening & Speaking B. Read the following English ads logo, work with your partner and try to translate them into Chinese. Good to the last drop． 滴滴香浓，意犹未尽。（麦斯威尔咖啡） Obey your thirst． 服从你的渴望。（雪碧） The new digital era． 数码新时代。（索尼影碟机） Impossible made possible． 使不可能变为可能。（佳能打印机） Take time to indulge． 尽情享受吧！（雀巢冰激凌） Poetry in motion, dancing close to me． 动态的诗，向我舞近。（丰田汽车） Just do it. 只管去做。（耐克运动鞋） Feel the new space. 感受新境界。（三星电子） Intelligence everywhere. 智慧演绎，无处不在。（摩托罗拉手机） We integrate, you communicate. 我们集大成，您超越自我。（三菱电工） Brainstorming Book 2 – Unit 4
Viewing, Listening & Speaking Watching and Discussing Now watch two pieces of Tv commercials. After that work in groups two people each) to have a discussion. Then finish the following tasks Ad1 ei Ad 2 i Your tasks: 1 2 3 Book 2- Unit 4
Viewing, Listening & Speaking Watching and Discussing Now watch two pieces of TV commercials. After that work in groups (two people each) to have a discussion. Then finish the following tasks. Ad 1 Ad 2 Your Tasks: 1 2 3 Book 2 – Unit 4