一、词汇和语法（本大题共 20 小题，每小题 1 分，共 20 分） 根据句子的意思选择一个正确的答案。答案标在答题纸上。 1．I keep my reference books near my desk for _______. A．convention B．convenience C．conference D．confidence

第一部分 选择题（共 50 分） (一) 词汇和语法(本大题共 20 小题，每小题 1 分，共 20 分) 根据句子的意思选择一个正确的答案。答案标在答题纸上。 1.Flight nineteen from New York and Washington is now arriving at _____. A. the two gate B. gate two C. the gate two D. second gate

abandon rate 挂断率（衡量客户服务质量的指标之一，计算方式为：拨入客户服务中心的电话总数中客 户因等候时间过长而挂断的电话数目占总数的百分比） 例：By choosing the right on-hold music, the company has reduced abandon rate by 50%. absenteeism 旷工，缺勤

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Discuss the major steps in developing an EC application. 2. Describe the major EC applications and list their major functionalities

Electronic Commerce Prentice Hall © 2006 2 Starting a New Online Business • Creating a New Company or Adding an Online Project – Step 1: Identify a consumer or business need in the marketplace – Step 2: Investigate the opportunity – Step 3: Determine the business owner’s ability to meet the need

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe the strategic planning process. 2. Describe the purpose and content of a business plan. 3. Understand how e-commerce impacts the strategic planning process. 4. Understand how EC applications are formulated, justified, and prioritized

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Understand the shifts that are occurring with regards to non-cash and online payments. 2. Discuss the players and processes involved in using credit cards online. 3. Discuss the different categories and potential uses of smart cards

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Define the various types of e-auctions and list their characteristics. 2. Describe the processes involved in conducting forward and reverse e-auctions. 3. Describe the benefits and limitations of e-auctions. 4. Describe some unique e-auction models

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe e-government to citizens (G2C), to businesses (G2B), and to others. 2. Describe various e-government initiatives. 3. Discuss online publishing, e-books, and blogging. 4. Describe e-learning and virtual universities. 5. Describe knowledge management and dissemination as

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Define exchanges and describe their major types. 2. Describe the various ownership and revenue models of exchanges. 3. Describe B2B portals. 4. Describe third-party exchanges. 5. Distinguish between purchasing (procurement) and selling consortia