一、消费者心理 二、消费者对广告的感知 三、消费者对广告的记忆和思维 四、消费者对广告的注意和想象 五、消费者情绪和情感 六、消费者的个性心理特征 七、消费者能力上的差异 八、消费者气质上的差异 九、消费者性格上的差异

2.1.Whatis development? Development refers to the ways people grow,adapt, and change during their lifetimes. physical development, personality development,socioemotional development, cognitive development(thinking), and languagedevelopment

4.1.1 Edward Lee Thorndyke:1874-1949, American educational psychologist. 1891-1895,studied English literature in Wesleyan University

“Any subject can by taught effectively to any child at any stage of development

5.1 About GestaltPsychology The founder ofGestalt psychology: Max Wertheimer(1880-1943)

Instructional objectives: What does one learn in his learning, according to Tolman? What is the opinion of Tolman aboutreinforcement and reinforcementexpectancy?

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