浙江广播电视大学 开放本科英语专业 商务英语（上） 模拟试题2 Paper 1 Listening Test (15 points) Information for candidates There are three parts to the test and you will hear each part twice. There will be a pause before each part to allow you to look through the questions and other pauses to let you think about your answers. Write your answers in the spaces indicated in the test paper. Part 1 You will hear a short passage.As you listen,mark the following statements True or False according to the have heard. 1.If a customer ask a question about a product and is told "I don't know the answer to that",his or her confidence drops. 2.You should not assume that what works well for one customer also work well for the next. 3.Poor internal reactions within a company don't affect the service to the customer. 4.An employee should be aware of how much authority he or she has. 5.There is a limit to how much you can learn in any job. Part 2 You will hear part of a lecture.As you listen,answer questions 610.(5 points) 6.According to the lecturer,people think itto put money in a bank than to keep it at home. 7.When you put money into a bank,the bank will_the money to your account. 8.It is easier for people to use_to pay for goods and services and to deal with money in large sums. 9.If you put your money into a deposit account,you can get_from the bank. 10.As long as the bank knows that you have the_to pay it back,you can borrow more money than you have in the your account. Part 3 You are going to listen to a conversation.You will listen to it twice.Answer the following questions as you listen.(5 points)
1 浙江广播电视大学 开放本科英语专业 商务英语（上） 模拟试题 2 Paper 1 Listening Test（15 points） Information for candidates ﹒There are three parts to the test and you will hear each part twice. ﹒There will be a pause before each part to allow you to look through the questions and other pauses to let you think about your answers. ﹒Write your answers in the spaces indicated in the test paper. Part 1 You will hear a short passage. As you listen, mark the following statements True or False according to the have heard. 1. If a customer ask a question about a product and is told “I don’t know the answer to that”, his or her confidence drops. 2. You should not assume that what works well for one customer also work well for the next. 3. Poor internal reactions within a company don’t affect the service to the customer. 4. An employee should be aware of how much authority he or she has. 5. There is a limit to how much you can learn in any job. Part 2 You will hear part of a lecture. As you listen, answer questions 6~10.（5 points） 6. According to the lecturer, people think it＿＿＿to put money in a bank than to keep it at home. 7. When you put money into a bank, the bank will＿＿＿the money to your account. 8. It is easier for people to use＿＿＿to pay for goods and services and to deal with money in large sums. 9. If you put your money into a deposit account, you can get＿＿＿from the bank. 10. As long as the bank knows that you have the＿＿＿to pay it back, you can borrow more money than you have in the your account. Part 3 You are going to listen to a conversation. You will listen to it twice. Answer the following questions as you listen.（5 points）
Choose the best answer according to what you learn from the conversation: 11.Peggy and Michael's company most probably a.sells sugar. b.sells syrups. c.manufactures syrups. d.manufactures sugar. 12.Peggy and Michael's company most probably a)raise the price of sugar by 15%. b)raise the price of the syrup. c)keep the syrup price unchanged d)lower the price of the syrup 13.According to the conversation,Peggy and Michael probably work in the_ department of their company. a)R&D b)after-sales service c)packaging d)marketing 14.According to the conversation,Peggy and Michael's company are not going to a)change the price of the syrup. b)change the ingredients in the syrup. c)Market the more expensive syrup. d)Change the packaging of the syrup. 15.What are they probably going to do over lunch? a)To talk with the R&D people. b)To talk with the advertising people. c)To have a chat with their competitor. d)To discuss business matters. Paper 2 Vocabulary and Structure I.Match the words on the left with their definitions on the right.(8 points) 1. motivational (a)joining together,usually of two companies research 2.Web browser (b)a study of the reasons which make consumers chooses one brand rather than another 3.protectionism (c)the length of time between placing the order and delivery 4.complaint (d)the values a company would like to be associated with its product or company 5.brand values (e)protecting domestic industries from foreign company by taxing imports 6.lead time (f)people that an advert is aimed at 7.merger (g)a negative comment 2
2 Choose the best answer according to what you learn from the conversation: 11. Peggy and Michael’s company most probably a. sells sugar. b. sells syrups. c. manufactures syrups. d. manufactures sugar. 12. Peggy and Michael’s company most probably a) raise the price of sugar by 15%. b) raise the price of the syrup. c) keep the syrup price unchanged d) lower the price of the syrup 13. According to the conversation, Peggy and Michael probably work in the ＿＿＿ department of their company. a) R﹠D b) after-sales service c) packaging d) marketing 14. According to the conversation, Peggy and Michael’s company are not going to a) change the price of the syrup. b) change the ingredients in the syrup. c) Market the more expensive syrup. d) Change the packaging of the syrup. 15. What are they probably going to do over lunch? a) To talk with the R﹠D people. b) To talk with the advertising people. c) To have a chat with their competitor. d) To discuss business matters. Paper 2 Vocabulary and Structure Ⅰ.Match the words on the left with their definitions on the right.（8 points） 1. motivational research (a) joining together, usually of two companies 2. Web browser (b) a study of the reasons which make consumers chooses one brand rather than another 3. protectionism (c) the length of time between placing the order and delivery 4. complaint (d) the values a company would like to be associated with its product or company 5. brand values (e) protecting domestic industries from foreign company by taxing imports 6. lead time (f) people that an advert is aimed at 7. merger (g) a negative comment
8.target audience (h)a tool for seeing what in on the Internet II.Complete the following sentences,using the appropriate phrasal verbs from the box below.Remember to put the verbs in the correct form.(7 points) sum up take part in fall behind put off set up put forward think of get round turn down find out 1.The team leader should lake sure that the program does not schedule. 2.The aim of the survey was people's reactions to different flavours of toothpaste. 3.And finally,,let us look at the main points again. 4.I asked my bank manager for a loan,but heme. 5.Unattractive locations can reallypotential customers. 6.I don't know how wethe problem of making the price competitive. 7.After inheriting a lot of money he decidedhis own business. III.Choose a word or phrase from the list for each space in the passage below.(15 points) or information appliances centuries after-sales service in the field of reliability goods protection supplied establish analyzed penalties protection standards recommended The term "consumerism"is often used as if it were a recent invention,but in fact authorities have been trying for___1___to protect consumers against dishonest raders.In England in the Middle Ages there harsh2for those who watered wine,sold under-weight loaves,or3 _badly-made goods.Some of the earliest attempts to_4and maintain high5 of workmanship and quality were made about that period. The Consumers'Association has done and is still doing valuable work6_ consumer 7.Teams of testers buy8over the counter in their local shops and subject them to searching tests to assess their quality, performance and9.In the case of mechanical or electrical10 _(for example,washing machines and television sets)they also check the safety features,the number of break-downs the standard of _by the supplier or the manufacturer.The findings are then12and eventually issued in the form of comparative reports13 “consumer guides”.In some cases,one particular brand or model is14as the "best buy"-that is,the best value for money-but the essential part of the service is to give the consumer detailed,unbiased_ 15 ___so that he can select the most appropriate for his own needs. 3
3 8. target audience (h) a tool for seeing what in on the Internet Ⅱ. Complete the following sentences, using the appropriate phrasal verbs from the box below. Remember to put the verbs in the correct form.（7 points） sum up take part in fall behind put off set up put forward think of get round turn down find out 1. The team leader should lake sure that the program does not ＿＿＿schedule. 2. The aim of the survey was ＿＿＿people’s reactions to different flavours of toothpaste. 3. And finally, ＿＿＿, let us look at the main points again. 4. I asked my bank manager for a loan, but he ＿＿＿me. 5. Unattractive locations can really ＿＿＿potential customers. 6. I don’t know how we ＿＿＿the problem of making the price competitive. 7. After inheriting a lot of money he decided ＿＿＿his own business. Ⅲ.Choose a word or phrase from the list for each space in the passage below.（15 points） or information appliances centuries after-sales service in the field of reliability goods protection supplied establish analyzed penalties protection standards recommended The term “consumerism” is often used as if it were a recent invention, but in fact authorities have been trying for ＿＿＿1 ＿＿＿to protect consumers against dishonest raders. In England in the Middle Ages there harsh ＿＿＿2 ＿＿＿for those who watered wine, sold under-weight loaves, or ＿＿＿3 ＿＿＿badly-made goods. Some of the earliest attempts to ＿＿＿4 ＿＿＿and maintain high ＿＿＿5 ＿＿＿of workmanship and quality were made about that period. The Consumers’ Association has done and is still doing valuable work ＿＿＿6 ＿ ＿＿consumer ＿＿＿7 ＿＿＿. Teams of testers buy ＿＿＿8 ＿＿＿over the counter in their local shops and subject them to searching tests to assess their quality, performance and ＿＿＿9 ＿＿＿. In the case of mechanical or electrical ＿＿＿10 ＿＿＿（for example, washing machines and television sets）they also check the safety features, the number of break-downs the standard of ＿＿＿11 ＿＿＿provided by the supplier or the manufacturer. The findings are then ＿＿＿12 ＿＿＿and eventually issued in the form of comparative reports ＿＿＿13 ＿＿＿“consumer guides”. In some cases, one particular brand or model is ＿＿＿14 ＿＿＿as the “best buy”-that is, the best value for money-but the essential part of the service is to give the consumer detailed, unbiased ＿＿ ＿ 15 ＿＿ ＿ so that he can select the most appropriate for his own needs
Paper 3 Translation and Short-Answer Questions Part 1 Translate the following two paragraphs into Chinese. Please write your translation on the Answer Sheet.(15 points) Part 2 Answer the following questions based on what you have learned from the textbook.You should complete sentences.(15 points) 1.What does the cash-flow forecast measure? 2.What method helps a company to analyze the external factors that can affect its business'？ 3.Can you name several (at least five)types of promotion that are often used? 4.What does TQM stand for? Paper 4 Reading Passage 1 (15 points) Answer the following questions according to the above text: 1.According to the passage,which country initiated the formation of multinational corporations? 2.What portion of the total income of a large multinational corporation comes from its foreign affiliates? 3.What is the view supporting multinational corporations? 4.Why are some people against multinationals? 5.What is the author's attitude toward multinationals? Passage 2 (10 points) Mark the following statements True or False according to the information provided in the text. 6.Surveys are only used before a product is put on the market. 7.A doorstep survey involves the interviewer going to people's houses. 8.Postal surveys are not used very often. 9.People don't always answer postal surveys. 10.Telephone surveys cost less than doorstep surveys but more than postal surveys. 4
4 Paper 3 Translation and Short-Answer Questions Part 1 Translate the following two paragraphs into Chinese. Please write your translation on the Answer Sheet.（15 points） Part 2 Answer the following questions based on what you have learned from the textbook. You should complete sentences.（15 points） 1. What does the cash-flow forecast measure? 2. What method helps a company to analyze the external factors that can affect its business? 3. Can you name several（at least five）types of promotion that are often used? 4. What does TQM stand for? Paper 4 Reading Passage 1（15 points） Answer the following questions according to the above text: 1. According to the passage, which country initiated the formation of multinational corporations? 2. What portion of the total income of a large multinational corporation comes from its foreign affiliates? 3. What is the view supporting multinational corporations? 4. Why are some people against multinationals? 5. What is the author’s attitude toward multinationals? Passage 2（10 points） Mark the following statements True or False according to the information provided in the text. 6. Surveys are only used before a product is put on the market. 7. A doorstep survey involves the interviewer going to people’s houses. 8. Postal surveys are not used very often. 9. People don’t always answer postal surveys. 10. Telephone surveys cost less than doorstep surveys but more than postal surveys