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复旦大学:《营销管理》PPT课件讲义_Social Organizations

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Lecture 14: social Organizations Social Impacts of Maquiladora companies in mexico Gender roles Marriage patterns n Mauritius Example and MCC Bank Female employees and transportation problems Understanding social organizations All are social constructs Just remember, what they are doing makes sense to them!

Lecture 14: Social Organizations Social Impacts of Maquiladora Companies in Mexico – Gender roles – Marriage patterns Mauritius Example and MCC Bank – Female employees and transportation problems Understanding Social Organizations All are Social Constructs – Just remember, what they are doing makes sense to them!

Social Organizations (continued Understanding Social Organizations (continued o Cultural Compatibility Cultural closeness is preferred over geographical proximity. n What is antisocial behavior in the usa? Belching in public? Breast feeding in public? Naked man in Berkeley?

Social Organizations (continued) Understanding Social Organizations (continued) Cultural Compatibility – Cultural closeness is preferred over geographical proximity. What is Antisocial Behavior in the USA? – Belching in public? – Breast feeding in public? – Naked man in Berkeley?

Social Organizations (continued) Understanding social organizations (continued) o Problems in Dealing With Foreign Social Organizations Cultural mismanagement can result in socio-political risk o eating during ramadan n violating the caste system in India o touching the top of someone's head in Thailand

Social Organizations (continued) Understanding Social Organizations (continued) Problems in Dealing With Foreign Social Organizations – Cultural mismanagement can result in socio-political risk. eating during Ramadan violating the caste system in India touching the top of someone’s head in Thailand

Social Organizations (continued) Understanding Social Organizations (continued) n Some social norms in Non -Western Society Males walking down the street holding hands is a sign of friendship in many Asian and African societies Arranged marriages in Hindu and muslim societies o based on caste and class respectively Dowry in Hindu and Muslim societies n possibility for female infanticide or middle aged men marrying very young girls respectivel

Social Organizations (continued) Understanding Social Organizations (continued) Some Social Norms in Non-Western Society – Males walking down the street holding hands is a sign of friendship in many Asian and African societies. – Arranged marriages in Hindu and Muslim societies. based on caste and class respectively. – Dowry in Hindu and Muslim societies possibility for female infanticide or middle aged men marrying very young girls respectively

Social organizations (continued) n Some social norms in Non -Western Society(continued) Either you have servants or are one in many developing countries. Third-World rural markets are thought to be scattered and unreachable due to unfamiliarity to foreigners Class, social status and ranking I am Hr. DR. Professor Levine in germany

Social Organizations (continued) Some Social Norms in Non-Western Society (continued) – Either you have servants or are one in many developing countries. – Third-World rural markets are thought to be scattered and unreachable due to unfamiliarity to foreigners. – Class, social status and ranking I am Hr. DR. Professor Levine in Germany

Social Organizations (continued) Implications of Foreign Social Organization for the mne n Kinship and Business relations Chinese, hindu and jewish inc The family firm role of the eldest male equal portfolio investment across businesses run by multiple sons even if it doesn t make strategic sense auspicious occasion in India and South-East Asia

Social Organizations (continued) Implications of Foreign Social Organization for the MNF Kinship and Business Relations – Chinese, Hindu and Jewish Inc. – The family firm role of the eldest male – equal portfolio investment across businesses run by multiple sons even if it doesn’t make strategic sense auspicious occasion in India and South-East Asia

Social Organizations continued) Implications of Foreign Social Organization for the mnf (continued) o Nonkin Social groups and Organizational Behavior Individualist and collectivist Orientations o in the Usa if everyone is responsible then no one is responsible

Social Organizations (continued) Implications of Foreign Social Organization for the MNF (continued) Nonkin Social Groups and Organizational Behavior – Individualist and Collectivist Orientations in the USA if everyone is responsible then no one is responsible

Social Organizations (continued) o Implications of Foreign Social Organization for the mnf ( continued) Competition and Cooperation n Competition is the key feature to the american business landscape anti-trust laws adversarial management-labor relations competitive attitudes fostered ion M.B. A. programs institutionalized in companies which market competing brands

Social Organizations (continued) Implications of Foreign Social Organization for the MNF (continued) – Competition and Cooperation Competition is the key feature to the American business landscape – anti-trust laws – adversarial management - labor relations – competitive attitudes fostered ion M.B.A. programs – institutionalized in companies which market competing brands

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