国际商务联系学是一门融商务联系技巧与国际贸易业务磋商、 写作为一体的高年级外贸英文写作课。通过这门课，学生得以了解和 熟悉日前广为应，用的商务联系学的理论概念及有关技巧，要求学生通 过学习，掌握基本拉能，写出内容相似、难度相当的信文，和外商进 行有效的沟通。 目前选用的主要教材是《国际商务写作教程》（王素清编著，1995 年8月版)。与该书配套出版的《国际商务写作教程教师用书》已为 教授这门课及使用这本教材提供了诸方面的参考意见和教学建议，为 了对本校本科高年级学生提出更高的要求，扩增知识面，更扎实地加 强基本功训练，英语学院商务英语系的部分教员集体编著了这本教 案，已在教学实践中使用
Lesson One Introduction to International Business Communication 第一课 商务联系学简介 一、教学目的： 本章为全书的开篇，主要是介绍有关国际商务联系学的一些基 本概念和如何有效地进行书面商务联系的基本原则，简要地介绍了 这门课程的宗旨及其重要性和实用性，其目的是让学生熟悉国际高 商务联系学的一些基本概念和原则。首先是解释商务联系学的…些 重点术语和从理论上系统地引导学生分析课文所提供的六对基本要 素。·此外，为避免抽象空洞，也运用商务往来信件中的一些具体事 例，通过优劣对比，加深对理论的理解。需要注意的是，例子不能 举得过多，例子的选择要注意典型性。第二课课后的一些难度较大 的练习可有选择地做一些，其余的可安排到后面的章节再做，以便 收到更好的效果。 具体教学内容涉及以下儿个方面： ■商务联系学的概念和定义： ■其内涵、作用和发展趋势：
■国际间的商务交流的特点。 二、教学安排： 本课需用2个学时完成。 三、教学方法： 教师讲解要点，学生进行课堂讨论两者相结合。 四、教学重点： 要求学生做到用英语说明communication,.business communication,internal communication,external communication, international business communication,cross cultural communication, communication in the written form,business correspondence,business letter writing等概念。 五、附加练习： Choose the correct answer: 1.Business communication as discussed in this book refers to communication. a)internal vertical b)external vertical c)internal horizontal d)external horizontal 2.In a world where increasingly advanced information technologies are widely
used,writing business letters a)is of minor importance b)is of no importance c)is still of great importance d)is ignored by business people 3.The establishment of a good business relationship our skills of writing business letters. a)has nothing to do with b)depends greatly on c)depends completely on d)depends exclusively on 4. is the first step toward successful communication. a)Beautiful language b)A desired response c)Conveying good will d)Catching the reader's interest 5.Most people tend to think of business communication as a)writing business letters b)communication in general c)international communication d)inter-organizational communication Keys: 1.d;2.c;3.b;4.d;5.a
Lesson Two Principles of Written Business Communication 第二课 商务信函写作纲要 一、教学目的： 教材的第二章是关于商务书信的格式和组成部分，较为详细地介 绍了国际商务书信的格式和组成部分，强调了英文和中文书信的不同 特点。商务书信的变化相对来说比较小。但是，随着现代商务的发展， 信息交流的加强和工作节奏的加快，变化也是不可避免的。这里也需 要处理好变与不变的关系。另外，这些内容都是些“死”的东西，应 该努力把它教“活”，使比较干巴的内容能引起学生的学习兴趣。 本课的具体教学内容涉及以下几个方面： ■商务书信的重要作用： ■商务书信写作应遵循的基本原则； ■英文商务书信与中文商务书信的差别。 二、教学安排： 本课需用2个学时完成
三、教学方法： 教师讲解要点，学生进行课堂讨论两者相结合。 四、教学重点： 要求学生了解英文商务书信的三条基本要求：清楚(clarity)、扼 要(conciseness)、礼貌(courtesy). 做到用英语说明conversational tone/business jargon,positive/ negative expressions,You/we attitude,formal//informal style等概念。 明确写做英语商务书信的两点提示：写些什么和如何写法(what to write and how to write it). 五、附加练习： Rewrite and improve the following sentences: 1.We have duly received your order,for which please accept our thanks. 2.We have ordered the goods and they will be received by us in two weeks. 3.You must know that we cannot accept your offer. 4.He had a sample in his office which he was proud of. 5.Allow us to take this opportunity to thank you for your letter which
we have just received.In reply we wish to state that we shall be very glad to send you our booklet"Radio-TV-Electronics"in compliance with your request. Keys 1.We have received your order,for which we thank you. 2.The goods we ordered will arrive in two weeks. 3.We regret to say that we are unable to accept your offer. 4.He proudly keeps the sample in his office on display. 5.Many thanks for your letter of inquiry.We are now sending you the booklet "Radio-TV-Electronics"you requested. Quiz For Lessons One Two l)Mark“T”for the statement you agree and“F'for the one you disagree: 1)The function of a business letter is no other than conveying information. 2)A concise letter is always a short one. 3)It is not right to criticize or to contradict a statement made by the other side without knowing whether it is in good faith or not. 4)Generation gap can be regarded as one of the barriers to effective
communication. 5)There are letters with no other purpose than to remind the recipient of the sender's existence. 6)When conciseness conflicts with courtesy,a little sacrifice of conciseness is necessary. 7)When a business letter covers all what the writer wants to say,it is considered a successful letter. 8)A few grammatical blemishes will.not damage the effectiveness of a good business letter. 9)Straightforwardness is a treasured skill in business letter writing. 10) Since human beings have many things in common,people from different countries and cultures can communicate well anyway. keys: 1.1)F2)F3)T4)T5)T6)T7)F8)F9)F10)F 2)Rewrite and improve the following sentences: 1)Please send us by express four pairs of sample shoes at an early date. 2)Mr.Baker told Mr.Smith that he has accepted his counter-offer. 3)We are surprised that you are not satisfied with our last shipment. 4)We won't be able to send you the brochure this month. 5)You asked us to let you know when the new model of the Peony color TV came on the market.It is obtainable now. 6)Shipment will be ready in due course. 7)You should answer immediately without fail. 8)We are obliged to inform you that the completion of processing
your application has been postponed until the end of next week. 9)If you will allow me,I would take this opportunity to make a proposal. 10)I had hoped that a favorabie consideration of your request could be possible. Keys 1)It will be much appreciated if you would send us as soon as possible four pairs of your sample shoes to facilitate our promotion. 2)Mr.Baker informed Mr.Smith that he had accepted his counter- offer 3)Much to our regret you found our last shipment dissatisfactory. 4)We regret to be unable to send you next month the brochure requested as the revised edition won't be ready by then. 5)The new model of Peony color TV is now available. 6)The shipment of your order will be arranged soon. 7)Your prompt reply will be highly appreciated. 8)We are sorry to have kept you waiting,but it has taken us more
time than expected to process your application.We will have it completed by next Friday. 9)Could I just make a proposal here? 10)I'm sorry we are unable to satisfy your request
