Why People Travel? The growth of tourism has become a contemporary phenomenon experienced by all countries in the world.International tourist arrivals alone reached as high as 546 million in 1994 and is forecasted to rise to 937 million in 2010,according to WTO.But why do people like traveling so much? In Maslow's opinion,there is a hierarchy of universal wants and needs found in every human being.Ultimately at the top of the hierarchy there are the needs for self-actualization of self- realization,that is,the need to develop one's own potential,the need for aesthetic stimulation,the need to create or to build one's own personality and character,etc..Then tourism turns out to be a good solution,since it provides ample chances to satisfy most of the needs, and the needs,in turn,constitute major motivational factors for people to travel and go on vacation.Even "self-actualization"may be achieved when a long-held dream comes true on a certain trip
2 Why People Travel? The growth of tourism has become a contemporary phenomenon experienced by all countries in the world. International tourist arrivals alone reached as high as 546 million in 1994 and is forecasted to rise to 937 million in 2010, according to WTO. But why do people like traveling so much? In Maslow’s opinion, there is a hierarchy of universal wants and needs found in every human being. Ultimately at the top of the hierarchy there are the needs for self-actualization of selfrealization, that is, the need to develop one’s own potential, the need for aesthetic stimulation, the need to create or to build one’s own personality and character, etc.. Then tourism turns out to be a good solution, since it provides ample chances to satisfy most of the needs, and the needs, in turn, constitute major motivational factors for people to travel and go on vacation. Even “self-actualization” may be achieved when a long-held dream comes true on a certain trip
The growth of tourism has become a Maslow:马斯洛(Abraham Harold Maslow1908 contemporary phenome non experienced by 1970)美国心理学家，人本主义心理学的主要创史 all countries in the world.International 人之一。 tourist arrivals alone reached as high as 546 million in 1994 and is forecasted to rise to hierarchy:n.阶级组织，等级制度 937 million in 2010,according to WTO.But ultimately:adk.最终地，极限地 why do people like traveling so much? ultimate:a.最后的，基本的，主要的 In Maslow's opinion,there is a ultimate principles基本原理 self-actualization:自我实现 hierarchy of universal wants and needs found in every human being.Ultimately at 本文中还有：self-realization本人才能的充分发挥 the top of the hierarchy there are the needs self-esteem自尊 for self-actualization of self-realization, 其他还有： self-sacrifice自我牺牲 that is,the need to develop one's own self-preservation自我保护， potential,the need for aesthetic stimulation, self-confidence自信 the need to create or to build one's own aesthetic::a.美的，艺术的 personality and character etc..Then aesthetic standards审美标准 tourism turns out to be a good solution, aesthetical:n. since it provides ample chances to satisfy turn out:结果是，证明是 most of the needs,and the needs,in turn, It turned out that he had predicted exactly what constitute major motivational factors for took place. people to travel and go on vacation.Even 结果证实他精确地预言了所发生的一切。 “self-actualization”may be achieved when a long-held dream comes true on a certain come true:become,prove to be实现，变成现实 trip. Your dream will one day come true. 你的梦想将来有一天会实现。 3
3 The growth of tourism has become a contemporary phenomenon experienced by all countries in the world. International tourist arrivals alone reached as high as 546 million in 1994 and is forecasted to rise to 937 million in 2010, according to WTO. But why do people like traveling so much? In Maslow’s opinion, there is a hierarchy of universal wants and needs found in every human being. Ultimately at the top of the hierarchy there are the needs for self-actualization of self- realization, that is, the need to develop one’s own potential, the need for aesthetic stimulation, the need to create or to build one’s own personality and character, etc.. Then tourism turns out to be a good solution, since it provides ample chances to satisfy most of the needs, and the needs, in turn, constitute major motivational factors for people to travel and go on vacation. Even “self-actualization” may be achieved when a long-held dream comes true on a certain trip. Maslow:马斯洛(AbrahamHarold Maslow 1908- 1970)美国心理学家，人本主义心理学的主要创史 人之一。 hierarchy: n. 阶级组织，等级制度 ultimately: adv. 最终地，极限地 ultimate: a. 最后的，基本的，主要的 ultimate principles 基本原理 self-actualization:自我实现 本文中还有：self-realization本人才能的充分发挥 self-esteem自尊 其他还有： self-sacrifice 自我牺牲, self-preservation自我保护, self-confidence 自信 aesthetic:a. 美的，艺术的 aesthetic standards 审美标准 aesthetical:n. turn out: 结果是，证明是 It turned out that he had predicted exactlywhat took place. 结果证实他精确地预言了所发生的一切。 come true: become, prove to be 实现，变成现实 Your dream will one day come true. 你的梦想将来有一天会实现
Why People Travel? The growth of tourism has become a contemporary phenomenon experienced by all countries in the world.International tourist arrivals alone reached as high as 546 million in 1994 and is forecasted to rise to 937 million in 2010,according to WTO.But why do people like traveling so much? In Maslow's opinion,there is a hierarchy of universal wants and needs found in every human being.Ultimately at the top of the hierarchy there are the needs for self-actualization of self- realization,that is,the need to develop one's own potential,the need for aesthetic stimulation,the need to create or to build one's own personality and character,etc..Then tourism turns out to be a good solution,since it provides ample chances to satisfy most of the needs, and the needs,in turn,constitute major motivational factors for people to travel and go on vacation.Even "self-actualization"may be achieved when a long-held dream comes true on a certain trip. 4
4 Why People Travel? The growth of tourism has become a contemporary phenomenon experienced by all countries in the world. International tourist arrivals alone reached as high as 546 million in 1994 and is forecasted to rise to 937 million in 2010, according to WTO. But why do people like traveling so much? In Maslow’s opinion, there is a hierarchy of universal wants and needs found in every human being. Ultimately at the top of the hierarchy there are the needs for self-actualization of selfrealization, that is, the need to develop one’s own potential, the need for aesthetic stimulation, the need to create or to build one’s own personality and character, etc.. Then tourism turns out to be a good solution, since it provides ample chances to satisfy most of the needs, and the needs, in turn, constitute major motivational factors for people to travel and go on vacation. Even “self-actualization” may be achieved when a long-held dream comes true on a certain trip
Why People Travel? Probably the most common reason for travel is associated with our physical well-being.Actually,travel for sports is one of the fastest growing generators of travel.The motivational force of spectator sports is,however,more complex.There is the desire to get away from routine,to identify with teams and individuals, which gives people a sense of belonging,and to dream of the role one would fulfill if he were playing.Here,the effect may be felt more mentally than physically.In the fast-moving modern society where strain and stress have become part of an individual's life, people tend to have a change in environment and activities in order to rest and relax
5 Why People Travel? Probably the most common reason for travel is associated with our physical well-being. Actually, travel for sports is one of the fastest growing generators of travel. The motivational force of spectator sports is, however, more complex. There is the desire to get away from routine, to identify with teams and individuals, which gives people a sense of belonging, and to dream of the role one would fulfill if he were playing. Here, the effect may be felt more mentally than physically. In the fast-moving modern society where strain and stress have become part of an individual’s life, people tend to have a change in environment and activities in order to rest and relax
Probably the most common reason for Probably the most common reason for travel is travel is associated with our physical well- associated with our physical well-being. being.Actually,travel for sports is one of the fastest growing generators of travel. 或许，旅游最常见的理由是和我们的身体健康有 The motivational force of spectator sports 关的。 is,however,more complex.There is the be associated with:与..联系起来 desire to get away from routine,to I'm associated with the law firm. identify with teams and individuals, 我和那家法律事务所有关系。 which gives people a sense of belonging, and to dream of the role one would fulfill 注意physical的不同解释； if he were playing.Here,the effect may be physical training体育锻炼 felt more mentally than physically.In the physical geography自然地理 fast-moving modern society where strain the physical world物质世界 and stress have become part of an individual's life,people tend to have a physical therapy物理疗法 change in environment and activities in physical examination体格检查 order to rest and relax. get away from:设法脱离 He wanted to get away from work. 他想不工作。 6
6 Probably the most common reason for travel is associated with our physical wellbeing. Actually, travel for sports is one of the fastest growing generators of travel. The motivational force of spectator sports is, however, more complex. There is the desire to get away from routine, to identify with teams and individuals, which gives people a sense of belonging, and to dream of the role one would fulfill if he were playing. Here, the effect may be felt more mentally than physically. In the fast-moving modern society where strain and stress have become part of an individual’s life, people tend to have a change in environment and activities in order to rest and relax. Probably the most common reason for travel is associated with our physical well-being. 或许，旅游最常见的理由是和我们的身体健康有 关的。 be associated with: 与…联系起来 I’m associated with the law firm. 我和那家法律事务所有关系。 注意physical的不同解释； physical training 体育锻炼 physical geography 自然地理 the physical world 物质世界 physical therapy 物理疗法 physical examination 体格检查 get away from: 设法脱离 He wanted to get away from work. 他想不工作
Probably the most common reason for In the fast-moving modern society where strain travel is associated with our physical well- being.Actually,travel for sports is one of and stress have become part of an individual's life: the fastest growing generators of travel. 在迅速发展的现代社会中，紧张和压力已成为个 The motivational force of spectator sports 人生活的一部分。 is,however more complex.There is the where引出定语从句，修饰名词society,此处where desire to get away from routine,to 的意思为in/at which,如： identify with teams and individuals, This is the very hotel where the president stayed which gives people a sense of belonging, and to dream of the role one would fulfill when he was visiting China. if he were playing.Here,the effect may be 这就是总统在访问中国期间住过的宾馆。 felt more mentally than physically.In the Don't worry,we'd look for some large enterprises fast-moving modern society where strain where your work will be appreciated. and stress have become part of an 别担心，我们会寻找一些欣赏你的工作的公司。 individual's life,people tend to have a change in environment and activities in order to rest and relax. 7
7 Probably the most common reason for travel is associated with our physical wellbeing. Actually, travel for sports is one of the fastest growing generators of travel. The motivational force of spectator sports is, however, more complex. There is the desire to get away from routine, to identify with teams and individuals, which gives people a sense of belonging, and to dream of the role one would fulfill if he were playing. Here, the effect may be felt more mentally than physically. In the fast-moving modern society where strain and stress have become part of an individual’s life, people tend to have a change in environment and activities in order to rest and relax. In the fast-moving modern society where strain and stress have become part of an individual’s life: 在迅速发展的现代社会中，紧张和压力已成为个 人生活的一部分。 where引出定语从句，修饰名词 society,此处 where 的意思为 in/at which,如： This is the very hotel where the president stayed when he was visiting China. 这就是总统在访问中国期间住过的宾馆。 Don’t worry, we’d look for some large enterprises where your work will be appreciated. 别担心，我们会寻找一些欣赏你的工作的公司
Why People Travel? Probably the most common reason for travel is associated with our physical well-being.Actually,travel for sports is one of the fastest growing generators of travel.The motivational force of spectator sports is,however,more complex.There is the desire to get away from routine,to identify with teams and individuals,which gives people a sense of belonging,and to dream of the role one would fulfill if he were playing.Here,the effect may be felt more mentally than physically.In the fast-moving modern society where strain and stress have become part of an individual's life,people tend to have a change in environment and activities in order to rest and relax. 8
8 Why People Travel? Probably the most common reason for travel is associated with our physical well-being. Actually, travel for sports is one of the fastest growing generators of travel. The motivational force of spectator sports is, however, more complex. There is the desire to get away from routine, to identify with teams and individuals, which gives people a sense of belonging, and to dream of the role one would fulfill if he were playing. Here, the effect may be felt more mentally than physically. In the fast-moving modern society where strain and stress have become part of an individual’s life, people tend to have a change in environment and activities in order to rest and relax
Why People Travel? Another important motivator is connected with culture and curiosity which is expressed by the desire to know about other places or countries,and to search for all kinds of experiences.No one seems to doubt that travel broadens the mind.It was the desire for knowledge that was the reason for the growth of the Grand Tour.Today this desire is widely encouraged by modern mass media and communications such as television and airplane, which find their ways into every corner of the world.After one has traveled to a particular place,he tends to be more interested in news items or television programs about it.By learning about other cultures one can also discover his own,and thus truly enriches his mind
9 Why People Travel? Another important motivator is connected with culture and curiosity which is expressed by the desire to know about other places or countries, and to search for all kinds of experiences. No one seems to doubt that travel broadens the mind. It was the desire for knowledge that was the reason for the growth of the Grand Tour. Today this desire is widely encouraged by modern mass media and communications such as television and airplane, which find their ways into every corner of the world. After one has traveled to a particular place, he tends to be more interested in news items or television programs about it. By learning about other cultures one can also discover his own, and thus truly enriches his mind
curiosity n.好奇心 Another important motivator is connected with culture and curiosity which is arouse curiosity:引起好奇心 expressed by the desire to know about out of(Grom)curiosity:出于好奇 other places or countries,and to search for There are some who show great curiosity about all kinds of experiences.No one seems to other people's affairs. doubt that travel broadens the mind.It 有些人就是特别喜欢打听别人的事情。 was the desire for knowledge that was the The boy was dying of curiosity to know what reason for the growth of the Grand Tour. was in the box. Today this desire is widely encouraged by 那少年极其渴望知道那箱子里装了什么东西。 modern mass media and communications search for:搜寻，搜查，探察 such as television and airplane,which find their ways into every corner of the world. He searched and searched through all the After one has traveled to a particular place, drawers for the missing papers. he tends to be more interested in news 他将所有的抽屉搜了又搜，寻找遗失的文件。 items or television programs about it.By doubt:v.((if/whether)怀疑，不相信，不确定 learning about other cultures one can also I doubt whether he will come. discover his own,and thus truly enriches 我拿不准他是否会来。 his mind. I doubt if that was what he wanted. 我不能确定那是不是他所要的。 doubtful::a.怀疑的，不能确定的 doubtless:a.很可能 10
10 Another important motivator is connected with culture and curiosity which is expressed by the desire to know about other places or countries, and to search for all kinds of experiences. No one seems to doubt that travel broadens the mind. It was the desire for knowledge that was the reason for the growth of the Grand Tour. Today this desire is widely encouraged by modern mass media and communications such as television and airplane, which find their ways into every corner of the world. After one has traveled to a particular place, he tends to be more interested in news items or television programs about it. By learning about other cultures one can also discover his own, and thus truly enriches his mind. curiosity n. 好奇心 arouse curiosity: 引起好奇心 out of (from ) curiosity：出于好奇 There are some who show great curiosity about other people’s affairs. 有些人就是特别喜欢打听别人的事情。 The boy was dying of curiosity to know what was in the box. 那少年极其渴望知道那箱子里装了什么东西。 search for: 搜寻，搜查，探察 He searched and searched through all the drawers for the missing papers. 他将所有的抽屉搜了又搜，寻找遗失的文件。 doubt: v. (if/ whether) 怀疑，不相信，不确定 I doubt whether he will come. 我拿不准他是否会来。 I doubt if that was what he wanted. 我不能确定那是不是他所要的。 doubtful: a.怀疑的，不能确定的 doubtless: a.很可能
Another important motivator is connected It was the desire for knowledge that was the with culture and curiosity which is reason for the growth of the Grand Tour. expressed by the desire to know about 大旅游发展的原因正是由求知欲引起的。 other places or countries,and to search for he Grand Tour是指旧时英国贵族学生赴欧 all kinds of experiences.No one seems to 洲大陆作为最终学程的大旅游。 doubt that travel broadens the mind.It was the desire for knowle dge that was the mass media:大众传播工具（尤指报纸，无 reason for the growth of the Grand Tour. 线电，电视等用以向大众传达消息或影响大 Today this desire is widely encouraged by 众意见) modern mass media and communications enrich:vt.使丰富（在品质，味道等方面改 such as television and airplane,which find 改进 their ways into every corner of the world. After one has traveled to a particular place, enrich the mind（以知识)充实心智 he tends to be more interested in news items or television programs about it.By learning about other cultures one can also discover his own,and thus truly enriches his mind. 11
11 Another important motivator is connected with culture and curiosity which is expressed by the desire to know about other places or countries, and to search for all kinds of experiences. No one seems to doubt that travel broadens the mind. It was the desire for knowledge that was the reason for the growth of the Grand Tour. Today this desire is widely encouraged by modern mass media and communications such as television and airplane, which find their ways into every corner of the world. After one has traveled to a particular place, he tends to be more interested in news items or television programs about it. By learning about other cultures one can also discover his own, and thus truly enriches his mind. It was the desire for knowledge that was the reason for the growth of the Grand Tour. 大旅游发展的原因正是由求知欲引起的。 the Grand Tour是指旧时英国贵族学生赴欧 洲大陆作为最终学程的大旅游。 mass media: 大众传播工具（尤指报纸，无 线电，电视等用以向大众传达消息或影响大 众意见） enrich: vt. 使丰富（在品质，味道等方面改 改进 enrich the mind （以知识）充实心智