Brand culture on campus attitudes toward products of famous brands from undergraduates
Brand culture on campus --- attitudes toward products of famous brands from undergraduates
Agenda: How much you have What do What do you you buy want to buy culture invade What do we have Comparing to Lenovo
Agenda: How much you have culture invade What do we have What do you want to buy What do you buy Comparing to Lenovo
Data analysis: monthly budget (how much do we have) Us dollars 700 600 500 Shanghai LA 300 French 200 year
Data analysis: monthly budget (how much do we have) 0 100 200 300 400 500 600 700 freshmansophomore junior senior Shanghai L.A French U.S dollars year
Data analysis: how much do we have s transportation food entertainment grocery transportation food entertainment
Data analysis: how much do we have transportation food entertainment grocery transportation food entertainment grocery
Data analysis: cosmetics brand recognition(what do you want to buy) 100% 70% 口 Anciens 口 westners 20% Top ten famous brands of 2009
Data analysis: cosmetics brand recognition (what do you want to buy) 0 % 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ancien brands western brand Anciens westners Top ten famous brands of 2009
Data analysis: recognition ratio in different segments 100% 80% 60% ■Femd|e □Ma|e 40% 20% fashion sports electronic
Data analysis: recognition ratio in different segments 0 % 20% 40% 60% 80% 100% fashion sports electronic Female Male
LOUIS VUITTON
CHANEL ES
