UNIT 11 Exhibition 展会
UNIT 11 展 会 Exhibition
Contents Section I Special Terms …号 2 Section ll Text Study 号 Section Ill Situational Dialogues 0 Section IV Tasks
Contents Section I Special Terms 1 Section II Text Study 2 Section III Situational Dialogues 3 Section IV Tasks 4
Section I Special Terms Trade Show 1.(Sales definition)An exhibition in which a number of manufacturers display their products. 2.(Sales promotion definition)A periodic gathering at which manufacturers,suppliers,and distributors in a particular industry,or related industries,display their products and provide information for potential buyers (retail,wholesale,or industrial). 贸易展览 1.（从销售角度定义)展会是指许多厂商聚集在一起，展示产品。 2.(从促销角度定义)某一产业或相关产业厂家、供应商和分销商在某 一时期聚集一起，向潜在的零售、批发或产业内的买家展示其产品和提供 信息
Section I Special Terms Trade Show 1. (Sales definition) An exhibition in which a number of manufacturers display their products. 2. (Sales promotion definition) A periodic gathering at which manufacturers, suppliers, and distributors in a particular industry, or related industries, display their products and provide information for potential buyers (retail, wholesale, or industrial). 贸易展览 1. ( 从销售角度定义) 展会是指许多厂商聚集在一起，展示产品。 2. ( 从促销角度定义) 某一产业或相关产业厂家、供应商和分销商在某 一时期聚集一起，向潜在的零售、批发或产业内的买家展示其产品和提供 信息
Section II Text Study Pre-reading questions 1.What is a trade fair? 2.Why do firms exhibit products at a trade fair? 3.How can you attract more visitors to your booth?
Section II Text Study Pre-reading questions 1. What is a trade fair? 2. Why do firms exhibit products at a trade fair? 3. How can you attract more visitors to your booth?
Section II Text Study Text A Exhibitions Attending exhibitions is one of the most important methods of marketing.Major producers and buyers of related industries gather in a certain place,exchanging business information and developing friendships.These opportunities are not available on other occasions. How can you exhibit the products successfully?Here are some suggestions to exhibitors: 1)Choosing a professional fair is the basic point.Take the reputation, scale,organization and history of the exhibition into account. 2)Sufficient preparation is needed.Prepare exhibition samples,and brochures,and invite target clients to visit your booth
Section II Text Study Attending exhibitions is one of the most important methods of marketing. Major producers and buyers of related industries gather in a certain place, exchanging business information and developing friendships. These opportunities are not available on other occasions. How can you exhibit the products successfully? Here are some suggestions to exhibitors: 1) Choosing a professional fair is the basic point. Take the reputation, scale, organization and history of the exhibition into account. 2) Sufficient preparation is needed. Prepare exhibition samples, and brochures, and invite target clients to visit your booth. Text A Exhibitions
Section II Text Study 3)A well-designed booth attracts the visitors to stop at your booth 4)Send professional and enthusiastic representatives to attend the fair.They are always welcomed by customers. For numerous Chinese companies,the Canton Fair is a road to friendship and a bridge to trade. China Import and Export Fair,also called the Canton Fair,is held twice a year in Spring and Autumn since it was inaugurated in the Spring of 1957.It has attracted delegations,buyers and friends from the whole country and all over the world.The Canton Fair is regarded as the best channel to source and export products.Most manufacturers,trade companies,export agents and buyers,including those from the United Nations,show a great interest in the Canton Fair
Section II Text Study 3) A well-designed booth attracts the visitors to stop at your booth. 4) Send professional and enthusiastic representatives to attend the fair. They are always welcomed by customers. For numerous Chinese companies, the Canton Fair is a road to friendship and a bridge to trade. China Import and Export Fair, also called the Canton Fair, is held twice a year in Spring and Autumn since it was inaugurated in the Spring of 1957. It has attracted delegations, buyers and friends from the whole country and all over the world. The Canton Fair is regarded as the best channel to source and export products. Most manufacturers, trade companies, export agents and buyers, including those from the United Nations, show a great interest in the Canton Fair
Section II Text Study Five categories of products were exhibited at the 103rd session of China Import and Export Fair,such as industrial products,textiles garments,medicines health products,consumer goods and gifts The Canton Fair is China's largest trade fair,with the most complete varieties and the largest attendance and business turnover
Section II Text Study Five categories of products were exhibited at the 103rd session of China Import and Export Fair, such as industrial products, textiles & garments, medicines & health products, consumer goods and gifts. The Canton Fair is China’s largest trade fair, with the most complete varieties and the largest attendance and business turnover
Section II Text Study New Words and Expressions occasion turnoyer booth n场合自 n.成交量 n.货摊；摊位 related industry enthusiastic Canton Fair 相类产业0 ad.热心的，热情的 广交会⊙ industrial product numerous textiles garment 工业类产品 ad.众多的 纺织服装类产品
Section II Text Study New Words and Expressions textiles & garment 纺织服装类产品 turnover n. 成交量 related industry occasion n. 场合 booth n. 货摊；摊位 enthusiastic 相关产业 adj. 热心的,热情的 Canton Fair adj. 众多的 numerous 广交会 industrial product 工业类产品
Section II Text Study inaugurate medicine health product t.成立 医药保健类产品 delegation source consumer goods n.代表团 性果购 日用消费品● attendance n.出席的人数
Section II Text Study medicine & health product 医药保健类产品 delegation 日用消费品 consumer goods n. 代表团 attendance n. 出席的人数 inaugurate vt. 成立 source vt. 采购
Section II Text Study Exercise 1 Decide whether the statements are true(T)or false (F) according to the above text. 1.Attending exhibitions is the only way to sell products. [F] 2.Only large companies show their interest in fairs. [F] 3.The first Canton Fairwas held in Oct.1957. [F] 4.The attendees at the Canton Fair include both domestic and foreign visitors. [T] 5.Antiques can be exhibited at the 103rd session of the Canton Fair. [F]
Exercise 1 Decide whether the statements are true (T) or false (F) according to the above text. [ ] [ [ ] F ] F F [ ] [ F ] Section II Text Study T 1. Attending exhibitions is the only way to sell products. 2. Only large companies show their interest in fairs. 3. The first Canton Fair was held in Oct. 1957. 4. The attendees at the Canton Fair include both domestic and foreign visitors. 5. Antiques can be exhibited at the 103rd session of the Canton Fair