Cultural Memory in the Present MAX HORKHEIMER THEODOR W. ADORNO DIALECTIC ENLIGHTENMENT Philosophical fragments Edited by GUNZELIN SCHMID NOERR Translated by EDMUND JEPHCOTT
Cultural memory in present Mieke Bal and hent de vries, editors
Boss H87 DIALECTIC OF ENLIGHTENMENT Philosophical frag MAX HORKHEIMER and THEODOR W. ADORNO Edited by Gunzelin Schmid noerr Translated by Edmund epcot 汽 STANFORD UNIVERSITY PRESS STANFORD, CALIFORNIA
Dialectic of Enightenment: Philosophical Fragments is translated from Volume s of Max Horkheimer, Gesammelte Schrifien: Dialektik der Aufelrng and hrifien 1940-1950, edited by Gunzelin Schmid Noerr, @1987 by S. Fishcher Verlag gmbH, Frankfurt am Main Asterisks in the text and display material mark editorial notes created for the German edition. They include variant readings and other textual concerns They are keyed in the reference matter section via the number of the page on which the asterisk appears and the preceding word. Numbered notes are those ated by Horkheimer and Adorno themselves English translation 92002 by the Board of Trustees of the Leland Stanford Junior University Horkheimer, Max, 1895-1973 (Philosophische Fragmente. English) Dialectic of enlightenment philosophical fragments Max Horkheimer and Theodor W. Adorno edited by Gunzelin Schmid Noerr translated by Edmund Jephcott P. cm-(Cultural memory in the present Includes bibliographical references. SBN 0-8047-3632-4(alk. paper)-ISBN 0-8047-3633-2(pbk: alk. paper) L. Philosophy: I Adorno, Theodor W, 1903-1969. IL. Schmid Noerr, Gunzelin. Ill. Title. IV Series B3279H8473PSI32002 Printed in the United States of America Original Printing 2002 ast figure below indicates year of this ypeset at Stanford University Press in 11/13. 5 Adobe Garamond
Contents Preface to the New edition(i969) Preface to the Italian Edition(r96/r966 111 Preface(1944 and 1947) The Concept of Enlightenment Excursus 1: Odysseus or Myth and Enlightenment Excursus II: Juliette or Enlightenment and Morality The Culture Industry: Enlightenment as Mass Deception Elements of Anti-Semitism: Limits of Enlightenment Notes and Sketches Editors Afterword The disappearance of Class History in "Dialectic of Enlightenment": A Commentary on the Textual Variants (1944 and 1947), by Willem van Reijen and Jan Bransen Notes 253
Preface to the New Edition(r969 Dialectic of Enlightenment was published in 1947 by Querido in Amsterdam. The book, which found readers only gradually, has been out of print for some time. We have been induced to reissue it after more than twenty years not only by requests from many sides but by the notion that not a few of the ideas in it are timely now and have largely determined our later theoretical writings. No one who was not involved in the writing could easily understand to what extent we both feel responsible for every sentence. We dictated long stretches together; the Dialectic derives its vital energy from the tension between the two intellectual temperaments whick came together in writing it. We do not stand by everything we said in the book in its original form. That would be incompatible with a theory which attributes a tem poral core to truth instead of contrasting truth as something invariable to the movement of history. The book was written at a time when the end of the national Socialist terror was in sight. In not a few places, however, the formulation is no longer adequate to the reality of today. All the same, even at that time we did not underestimate the implications of the transi- tion to the administered world In a period of political division into immense blocs driven by an objective tendency to collide, horror has been prolonged. The conflicts in the third world and the renewed growth of totalitarianism are not mere historical interludes any more than, according to the Dialectic, fascism was at that time. Critical thought, which does not call a halt before progres itself, requires us to take up the cause of the remnants of freedom, of ten- denies toward real humanity, even though they seem powerless in face of the great historical trend. The development toward total integration identified in the book has
xii Preface to the 196o Edition been interrupted but not terminated; it threatens to be consummated by means of dictators and wars. Our prognosis regarding the associated lapse from enlightenment into positivism, into the myth of that which is the case,and finally of the identity of intelligence and hostility to mind, has been overwhelmingly confirmed. Our concept of history does not believe itself elevated above history, but it does not merely chase after information in the positivist manner. As a critique of philosophy it does not seek to abandon philosophy itself. From America, where the book was written, we returned to ger many with the conviction that, theoretically and practically, we would be able to achieve more there than elsewhere. Together with Friedrich Pollock, to whom the book is dedicated on his seventy-fifth birthday as it was then on his fiftieth, we built up the Institut fur Sozialforschung once again, with the idea of taking further the concepts formulated in dialectic In continuing to develop our theory, and in the common experiences con- nected with it, Gretel Adorno has given us the most valuable assistance, as she did with the first version We have made changes far more sparingly than is usual with re-edi tions of books dating back several decades. We did not want to retouch what we had written, not even the obviously inadequate passages. To bring the text fully up to date with the current situation would have amounted to nothing less than writing a new book. That what matters today is to preserve and disseminate freedom, rather than to accelerate, however indi- rectly, the advance toward the administered world, we have also argued in our later writings. We have confined ourselves here to correcting misprints and suchlike matters. This restraint has made the book a piece of docu mentation; we hope that it is also more Max horkheimer Theodor W. Adorno frankfurt am Main, April roog
Preface to the italian Edition*(1962/1966) The German text of Dialectic of Enlightenment is a fragment. Begun as early as 1942, during the Second World War, it was supposed to form the introduction to the theory of society and history we had sketched during the period of National Socialist rule. It is self-evident that, with regard to terminology and the scope of the questions investigated, the book is shaped by the social conditions in which it was written In keeping with its theme, our book demonstrates tendencies which turn cultural progress into its opposite. We attempted to do this on the basis of social pher nomena of the 193os and 1940s in America. However,to construct a systematic theory which would do justice to the present eco- nomic and political circumstances is a task which, for objective and sub jective reasons, we are unable to perform today. We are therefore happy that the fragment is appearing in a series devoted predominantly to philo sophical questions M H. and T..A frankfurt am Main, March I966
Preface(1944 and 1947/ When we began this work, the first samples of which we dedicate to Friedrich Pollock, we hoped to be able to present the whole book on his fiftieth birthday. But the further we proceeded with the task the more we became aware of the mismatch between it and our own capabilities. What we had set out to do was nothing less than to explain why humanity instead of entering a truly human state, is sinking into a new kind of*bar- barism. We underestimated the difficulty of dealing with the subject because we still placed too much trust in contemporary consciousness While we had noted for many years that, in the operations modern so ence, the major discoveries are paid for with an increasing" decline of the oretical education we nevertheless believed that we could follow those operations to the extent of limiting our work primarily to a critique or a continuation of specialist theories. Our work was to adhere, at least the matically, to the traditional disciplines: sociology, psychology, and episte- mology. The fragments we have collected here show, however, that we had to abandon that trust. While attentive cultivation and investigation of the scientific heritage-especially when positivist new brooms have swept it away as useless lumber--does represent one moment of knowledge, in the present collapse of bourgeois civilization not only the operations but the purpose dubious. The tireless self-d e enlightenment hypocritically celebrated by implacable fascists and imple mented by pliable experts in humanity* compels thought to forbid itself its last remaining innocence regarding the habits and tendencies of the Zeitgeist. If public life has reached a state in which thought is being turned inescapably into a commodity and language into celebration of the com- modity, the attempt to trace the sources of this degradation must refuse
Preface(r944 and r947) xv obedience to the current linguistic and intellectual demands before it is rendered entirely futile by the consequence of those demands for world histor If the only obstacles were those arising from the oblivious instru mentalization of science, thought about social questions could at least attach itself to tendencies opposed to official science. Those tendencies, too, however, are caught up in the general process of production. The have changed no less than the ideology they attacked. They suffer the fate which has always been reserved for triumphant thought. If it voluntarily leaves behind its critical element to become a mere means in the service of an existing order, it involuntarily tends to transform the positive cause it has espoused into something negative and destructive. The eighteenth century philosophy which, defying the funeral pyres for books and peo- ple, put the fear of death into infamy, joined forces with it under Bona- parte. Finally, the apologetic school of Comte usurped the succession to the uncompromising encyclopedistes, extending the hand of friendship*to all those whom the latter had opposed. Such metamorphoses of critique Into mation do not leave theoretical content untouched: its truth evaporates. Today, however, motorized history is rushing ahead of such intellectual developments, and the official spokesmen, who have other concerns, are liquidating the theory to which they owe their place in the sun'before it has time to prostitute itself completely. In reflecting on its own guilt, therefore, thought finds itself deprived not only of the affirmative reference to science and everyday phenomena but also of the conceptual language of opposition. No terms are available which do not tend toward complicity with the prevailing intellectual trends, and what threadbare language cannot achieve on its own is pre cisely made good by the social machinery. The censors voluntarily main tained by the film factories to avoid greater costs have their counterparts in all other departments. The process to which a literary text is subjected if not in the automatic foresight of its producer then through the battery of readers, publishers, adapters, and ghost writers inside and outside the editorial office, outdoes any censor in its thoroughness. To render their function entirely superfluous appears, despite all the benevolent reforms, to be the ambition of the educational system. In the belief that without strict limitation to the observation of facts and the calculation of proba bilities the cognitive mind would be overreceptive to charlatanism and