Efficacy -The Power to Reach Target Key Factor: Differentiators: LDL Reduction TG HDL LDL/HDL Ratio The Lipid Triad HDL LDL
Efficacy - The Power to Reach Target Key Factor: + Differentiators: LDL Reduction TG HDL LDL/HDL Ratio The Lipid Triad
The LDL/HDL Ratio-Our Strength, Our Story!! Fit with our Clear positioning product profile for Lipobay Differentiation to Atorvastatin HDL A new perception of efficacy LDL
The LDL/HDL Ratio - Our Strength, Our Story!! Clear positioning for Lipobay A new perception of efficacy Differentiation to Atorvastatin Fit with our product profile
The Lipid Triad-Overview The Lipid Triad LDL HDL TG The ratio Additional risk factor especially in diabetics HDL LDL
LDL HDL Additional risk factor, especially in diabetics The Lipid Triad - Overview TG The Lipid Triad The Ratio
Part l The Lipid Triad and Strategic Rationale HDL DL TG
The Lipid Triad and Strategic Rationale Part II
The lower. y No scientific evidence Evidence contradicting this statement A marketing hy pothesis to build their LDL story Creating the perception of the statin with the HDL strongest efficacy LDL
• No scientific evidence • Evidence contradicting this statement • A marketing hypothesis to build their LDL story • Creating the perception of the statin with the strongest efficacy