English Public Speaking Chapter 12 Using visual Aids 复旦大学《英语公众演说》教学团队
English Public Speaking Chapter 12 Using Visual Aids 复旦大学《英语公众演说》教学团队
chapter 5 Analyzing the Audience The McGraw-Hill Companies @2009 Stephen E. Lucas. All rights reserved
The McGraw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved. chapter 5 Analyzing the Audience
Audience-Centeredness Keeping audience foremost in mind during speech preparation, presentation
Audience-Centeredness Keeping audience foremost in mind during speech preparation, presentation
Audience-Centered Questions To whom am I speaking? What do l want them to know believe, or do? What is most effective way of accomplishing that aim?
Audience-Centered Questions • To whom am I speaking? • What do I want them to know, believe, or do? • What is most effective way of accomplishing that aim?
Identification Emphasizing common values, goals, experiences
Identification Emphasizing common values, goals, experiences
egocentrism Tendency of people to be concerned above all with their own values, beliefs, well-being
Egocentrism Tendency of people to be concerned above all with their own values, beliefs, well-being
Demographic Audience Analysis A ge Gender Sexual orientation
Demographic Audience Analysis • Age • Gender • Sexual orientation
Demographic Audience Analysis Racial ethnic, cultural background Religion Group membership
Demographic Audience Analysis • Racial, ethnic, cultural background • Religion • Group membership
Stereotyping Creating oversimplified image of group Usually done by assuming all members of group are alike
Stereotyping • Creating oversimplified image of group • Usually done by assuming all members of group are alike
Situational audience analysis °size Physical setting Demographic Traits
Situational Audience Analysis • Size • Physical setting • Demographic Traits