English Public Speaking Chapter 15 Speaking to Persuade -2 复旦大学《英语公众演说》教学团队
English Public Speaking Chapter 15 Speaking to Persuade -2 复旦大学《英语公众演说》教学团队
A Global Picture Informative Speeches Persuasive Speeches Psychology of Persuasion Types of Question Methods of persuasion Ceremonial/Commemorative Speeches
A Global Picture • Informative Speeches • Persuasive Speeches – Psychology of Persuasion – Types of Question – Methods of Persuasion • Ceremonial/Commemorative Speeches
A Global Picture Informative Speeches Persuasive Speeches Psychology of Persuasion Types of Question Methods of Persuasion Ethos, Logos (Evidence +Reasoning), Pathos Ceremonial/Commemorative Speeches
A Global Picture • Informative Speeches • Persuasive Speeches – Psychology of Persuasion – Types of Question – Methods of Persuasion – Ethos, Logos (Evidence + Reasoning), Pathos • Ceremonial/Commemorative Speeches
Methods of persuasion
Methods of Persuasion
3 Methods to Persuade Aristotle. Appeal to ethos Appeal to logos Appeal to pathos
3 Methods to Persuade Aristotle: • Appeal to ethos • Appeal to logos • Appeal to pathos
Ethos
Ethos
Ethos: code of good conduct Ethos: a speaker's credibility, or audiences perception of a speaker's competence and character, existing in the mind of the audience Competence- how an audience regards a speaker's intelligence, expertise, and knowledge of the subject Character- how an audience regards a speaker's sincerity, trustworthiness, and concern for the well-being of the audience
Ethos: code of good conduct • Ethos: a speaker’s credibility, or audience’s perception of a speaker’s competence and character, existing in the mind of the audience. Competence – how an audience regards a speaker’s intelligence, expertise, and knowledge of the subject Character – how an audience regards a speaker’s sincerity, trustworthiness, and concern for the well-being of the audience
T ps Explain competence Establish common ground Speak expressively with conviction Follow ethical norms and values
Tips • Explain competence • Establish common ground • Speak expressively & with conviction • Follow ethical norms and values
Logos
Logos
Logos Aristotle's name for logical appeals Evidence reasoning
Logos • Aristotle’s name for logical appeals • Evidence & reasoning