strategic planning(competitive strategy I.Multiple choices Smith's Fine foods is involved in selecting and analyzing a target market and developing a marketing mix to gain long-run competitive advantages.Based on this ecample, Smith's is crea减inga一 A.corporate士tey B.target design C.mix strategy D.marketing本D E.marketing tactie 2.In examining her firm's recently completed market attractiveness-business position model, Jenna Cook finds that the firm's sport sunglasses unit is high on both dimensions.Which one of the following strategies would this placement dictate? Alme过 B.Harvest. C.Divest. D.Maintain 3.When Somy Corp purchased Columbia Pictures,it engaged inbecause its new products were not technologically related to its current products A.product development B.market development C.concentre diversification D.market penetratio道 E.horizontal diversification 4.Seagram Co..which markets alcoholic beverages,acquired MCA.which produces movies and television shows and owns publishing houes,theme parks,and movie theatres What type of diversified growth does this acquisition represent? A.Conglomerate diversification. B.Integrated diversification C.Concentrie diversification D.Vertical diversifcation. E.Horizontal diversification. 5.Kraft purchased Duracell hattery division and operates this division as aseparate profit centre within the firm.In this example.Duracell is aof Kraft. A.strategic business unit B.marketing uni C.dependent unit D.corporate unit 6.A is something that an organization does extremely well----sometimes so well that it gives a company an advantage over its competition
strategic planning(competitive strategy ) Ⅰ. Multiple choices Smith’s Fine foods is involved in selecting and analyzing a target market and developing a marketing mix to gain long-run competitive advantages. Based on this example, Smith’s is creating a ____ . A. corporate strategy B. target design C. mix strategy D. marketing strategy E. marketing tactic 2. In examining her firm’s recently completed market attractiveness-business position model, Jenna Cook finds that the firm’s sport sunglasses unit is high on both dimensions. Which one of the following strategies would this placement dictate? A. Invest. B. Harvest. C. Divest. D. Maintain 3. When Sony Corp. purchased Columbia Pictures, it engaged in ____ because its new products were not technologically related to its current products. A. product development B. market development C. concentric diversification D. market penetration E. horizontal diversification 4. Seagram Co. , which markets alcoholic beverages, acquired MCA, which produces movies and television shows and owns publishing houses, theme parks, and movie theatres. What type of diversified growth does this acquisition represent? A. Conglomerate diversification. B. Integrated diversification. C. Concentric diversification. D. Vertical diversification. E. Horizontal diversification. 5. Kraft purchased Duracell battery division and operates this division as a separate profit centre within the firm. In this example, Duracell is a ____ of Kraft. A. strategic business unit B. marketing unit C. dependent unit D. corporate unit 6. A ____ is something that an organization does extremely well ---- sometimes so well that it gives a company an advantage over its competition
A.competitive advantag买 B.sustainable competitive advantage C.distinctive compesency D.strategie vision E.marketing opportumity 7.Ais created when a company matches its distinctive competeney to the opportunities it has discovered in the market. A.market opportunity B.market requirement C.competitive advantage D.strategic window E.competitive opportunity 8.Product-portfolio analysis is hased on the idea that A.a firm's market share and market attractiveness are factors for a marketing strategy B.a firm has a profitable impact on marketing strategy C.a product's market growth rate and its relative market share are important determinants of its marketing strategy D.a product's market growth rate and market attractiveness determine the marketing strategy 9.Philip Morris's strategy of cutting prices on its Martboro cigarettes to enlarge its market share in the increasingly competitive tobacco industry is known as A.market penetration B.market development C.product development D.product penctration E.concentre integration 10.The publishers of The Economist developed a campaign to market the magazine to university and college students studying business and management courses.This would best be referred to as a strategy centering on A.product development B horizontal diversification C.market developmnent D.concentric diversification E.conglomerate diversification II.True or false The final step in the marketing control process is to compare actual performance and standards In a period ofreeovery,the best marketing strategy for Electrolux would be characterized by
A. competitive advantage B. sustainable competitive advantage C. distinctive competency D. strategic vision E. marketing opportunity 7. A ____ is created when a company matches its distinctive competency to the opportunities it has discovered in the market. A. market opportunity B. market requirement C. competitive advantage D. strategic window E. competitive opportunity 8. Product-portfolio analysis is based on the idea that ____ . A. a firm’s market share and market attractiveness are factors for a marketing strategy B. a firm has a profitable impact on marketing strategy C. a product’s market growth rate and its relative market share are important determinants of its marketing strategy D. a product’s market growth rate and market attractiveness determine the marketing strategy 9. Philip Morris’s strategy of cutting prices on its Marlboro cigarettes to enlarge its market share in the increasingly competitive tobacco industry is known as ____ . A. market penetration B. market development C. product development D. product penetration E. concentric integration 10. The publishers of The Economist developed a campaign to market the magazine to university and college students studying business and management courses. This would best be referred to as a strategy centering on ____ . A. product development B. horizontal diversification C. market development D. concentric diversification E. conglomerate diversification Ⅱ. True or false The final step in the marketing control process is to compare actual performance and standards. In a period of recovery, the best marketing strategy for Electrolux would be characterized by
flexibility. In the beer indiustry.a few large brewers supply the maority of the market.The brewing industry is an example of the competitive structure:Monopolistic Competition Post Office Parcel Services firms would moet likely have a monopoly for its competitive cnvironment. Essex Office Product has decided to use a particular competitive tool that it feels will have a major impact.Its consuhtant.Dr.Bell.contends that this particular is the one most easily copied by the firm's competitors The tool in question is:market segmentation. a small hardware store whose only competitor is a huge discount store would be least likely to use the competitive tool distribution Customer value analysis refers to analysis conducted to determine what benefits target customers value and how they rate the relative value of various competitors'offers. Some basic competitive positioning strategies that companies can follow are:overall cost leadership.differentiation.and focus. While trying to expand total market size,the leading firm must constantly protect its current business against competitors'attacks Competitor-centered company is a company whose moves are mainly based on competitors' actions and reactions,it spends most of its time tracking competitors'moves and market shares and trying to find strategies to counter them. III.Discussion What is the difference between“comparative ad小vantage”ad“competitive advantage"? Describe,with examples,a market leader,a market challenger,a market follower,a market nicher,a market flanker and a copy-adapt strategy
flexibility. In the beer industry, a few large brewers supply the majority of the market. The brewing industry is an example of the competitive structure: Monopolistic Competition. Post Office Parcel Services firms would most likely have a monopoly for its competitive environment. Essex Office Product has decided to use a particular competitive tool that it feels will have a major impact. Its consultant, Dr. Bell, contends that this particular is the one most easily copied by the firm’s competitors. The tool in question is: market segmentation. a small hardware store whose only competitor is a huge discount store would be least likely to use the competitive tool distribution. Customer value analysis refers to analysis conducted to determine what benefits target customers value and how they rate the relative value of various competitors’ offers. Some basic competitive positioning strategies that companies can follow are: overall cost leadership, differentiation, and focus. While trying to expand total market size, the leading firm must constantly protect its current business against competitors’ attacks. Competitor-centered company is a company whose moves are mainly based on competitors’ actions and reactions; it spends most of its time tracking competitors’ moves and market shares and trying to find strategies to counter them. Ⅲ. Discussion What is the difference between “comparative advantage” and “competitive advantage”? Describe, with examples, a market leader, a market challenger, a market follower, a market nicher, a market flanker and a copy-adapt strategy