Selection Of Target Marketing 1.Multiple choices 1.The group of consumers moest likely to purchase a particular are called a A.consumer market B.pre-purchase market C.sell's market buyer's market E.target market 2.The process of dividing the tocal market into several smaller,homogencous groups is called A.market penetration B.market segmenta减io C.market mixing D.market division E.sorting out the market 3.Red Ryder Industries markets rodeo and equitation(horse riding)supplies specifically to women.This is an example of A.market segmentation B.market城ratification C.market concentration D.muli-gender marketing E.non-traditional marketing 4.Which of the following is an example of a marketer targeting a segment that mathes its marketing capabilities? A.A hamburger stand marketing to a fifty-mile radius around itself B.Louisiana Rural Eletric Power Company marketing to the entire Mississippi Valley C.Savannah Harbor Tug Service marketing to all major seaports in the United States D.Procter Gamble marketing to fewer but more specialized market segment. E.Ferrai Motors offering a minrvan in the US market. s Demographic segmentation includes A.an individual's stage in the family life cycle B.location of a person's residence C.rate at which a person uses a produet D.the individual's lifestyle preferences E.benefits sought by people in their purchases
Selection Of Target Marketing 1. Multiple choices. 1.The group of consumers most likely to purchase a particular are called a ____. A. consumer market B .pre-purchase market C. sell’s market D. buyer’s market E. target market 2. The process of dividing the total market into several smaller, homogeneous groups is called____. A . market penetration B. market segmentation C. market mixing D. market division E. sorting out the market 3.Red Ryder Industries markets rodeo and equitation(horse riding) supplies specifically to women. This is an example of____. A. market segmentation B. market stratification C. market concentration D. muli-gender marketing E. non-traditional marketing 4.Which of the following is an example of a marketer targeting a segment that mathes its marketing capabilities? A. A hamburger stand marketing to a fifty-mile radius around itself. B. Louisiana Rural Eletric Power Company marketing to the entire Mississippi Valley C. Savannah Harbor Tug Service marketing to all major seaports in the United States. D. Procter & Gamble marketing to fewer but more specialized market segment. E. Ferrai Motors offering a minivan in the US market. 5 .Demographic segmentation includes____. A. an individual’s stage in the family life cycle B. location of a person’s residence C. rate at which a person uses a product D. the individual’s lifestyle preferences E. benefits sought by people in their purchases
6.Product-related segmentation involves segmenting a consumer population based on characteristics of their relationships to the product.One of these segmenting characteristics is A.brand loyalty toward the product B.design and color of the produet C.price and mark-up policy of resellers D.number of years the product has been on the market E.shelf life of the product 7.The task in the third stage of the market segmentation progress is to develop information about the typicall customer in each segment This profile may include informain about A.the process of forecasting our own market share of the segments B.estimating the costs versus the benefits of accessing each segment C.typical customers'geographic locations and demographic characteristics D.selection of specific market segments based on this analysis E.anlysis of competitive forces in each segment and their effect on consumer behavior 8.A useful tool to help marketers evaluate potential market segments on the basis of their relevant characteristics and their polential for satisfying business obejectives is A.the foreeast of probable market share technique B.the identification of segmentable markets process C.target market decision analysis D.typology E.psychographic patterns for global markets 9.The strategy sometimes refferred to as mass marketing is also known as A.differentiated marketing B.concentrated marketing C.micromarketing D.macromarketing E.undifferentiated marketing 10.Costs of production,inventory,and promotion generally increase when a firm practices the concept of A.egic marke线ing B.concentrated marketing C.psychographic marketing D.differentiated marketing E.tactical marketing
6.Product-related segmentation involves segmenting a consumer population based on characteristics of their relationships to the product. One of these segmenting characteristics is ___. A. brand loyalty toward the product B. design and color of the product C. price and mark-up policy of resellers D. number of years the product has been on the market E. shelf life of the product 7. The task in the third stage of the market segmentation progress is to develop information about the typical customer in each segment. This profile may include information about ___. A. the process of forecasting our own market share of the segments B. estimating the costs versus the benefits of accessing each segment C. typical customers’ geographic locations and demographic characteristics D. selection of specific market segments based on this analysis E. analysis of competitive forces in each segment and their effect on consumer behavior 8. A useful tool to help marketers evaluate potential market segments on the basis of their relevant characteristics and their potential for satisfying business obejectives is ___. A. the forecast of probable market share technique B. the identification of segmentable markets process C. target market decision analysis D. typology E. psychographic patterns for global markets 9. The strategy sometimes refferred to as mass marketing is also known as___. A. differentiated marketing B. concentrated marketing C. micromarketing D. macromarketing E. undifferentiated marketing 10. Costs of production, inventory , and promotion generally increase when a firm practices the concept of___. A. strategic marketing B. concentrated marketing C. psychographic marketing D. differentiated marketing E. tactical marketing
l.True or fa× The target market for a product is the specific segment of consumers most likely to purchase a particular product. The division of the total market into smaller,relatively homogeneous groups is called market selectivity. The number and size of the market segments chosen by a firm must not exceed its marketing capabilities Marketing must identify segments sufficiently small enough to capture entirety and effectively promote to as an exclusive soured of some needed product Markelers must identify segments sufficiently small enough to capture in their entirety and effectively promote to as an exclusive source of some needed product. The information,analysis,and forecasts accumulated through the entire market segmentation decision process allow management to assess the potential for achieving compary goals and justify committing resources to develop one or more segments Using differentiated marketing.culture's Edge can market a range of trips exploring ethnic. cuture,and lifestyle-based issues that together appeal to the majority of vacation travelers,yet sell them in such a way as to appeall to individual parts of that market. Colorado River White Water Raft Tours may take your breath away,but they don't take American Express!This represents an amempt by Visa Card to Position itself with respeet to one of its competitors. The firm's segmentation strategy may change as its product progresses through the stages of the life cycle During the earlyes undifferentiated marketing might effectively support the firm's attempt to develop initial demand for the product. Marketers can create a competitive positioning map from information solicited from competitors or from public databases that track consumer attitudes opinion and interest. IIL Discussion List and discuss the requirements for effective segmentation Please comment on the following statement:"It is usually better for a company to have several small market segments very well satisfied,than one large market segment only satisfied to
Ⅱ. True or false The target market for a product is the specific segment of consumers most likely to purchase a particular product. The division of the total market into smaller, relatively homogeneous groups is called market selectivity. The number and size of the market segments chosen by a firm must not exceed its marketing capabilities. Marketing must identify segments sufficiently small enough to capture entirety and effectively promote to as an exclusive soured of some needed product. Marketers must identify segments sufficiently small enough to capture in their entirety and effectively promote to as an exclusive source of some needed product. The information, analysis, and forecasts accumulated through the entire market segmentation decision process allow management to assess the potential for achieving company goals and justify committing resources to develop one or more segments. Using differentiated marketing, culture’s Edge can market a range of trips exploring ethnic, culture, and lifestyle-based issues that together appeal to the majority of vacation travelers, yet sell them in such a way as to appeal to individual parts of that market. Colorado River White Water Raft Tours may take your breath away, but they don’t take American Express! This represents an attempt by Visa Card to Position itself with respect to one of its competitors. The firm’s segmentation strategy may change as its product progresses through the stages of the life cycle. During the early stages, undifferentiated marketing might effectively support the firm’s attempt to develop initial demand for the product. Marketers can create a competitive positioning map from information solicited from competitors or from public databases that track consumer attitudes, opinions, and interest. Ⅲ. Discussion List and discuss the requirements for effective segmentation. Please comment on the following statement：“It is usually better for a company to have several small market segments very well satisfied, than one large market segment only satisfied to
a certain extent.” McDonald's has about 22,000 restaurants in 109 countries.Go to its web site:http//www modonalands.com,and determine what country is its largest market outside the US. Do you think it offers more or less opportunity for future growth than the US?
a certain extent.” McDonald’s has about 22,000 restaurants in 109 countries. Go to its web site:http//www.mcdonalands.com, and determine what country is its largest market outside the US. Do you think it offers more or less opportunity for future growth than the US?