An Overview of International Marketing Multiple choices 1.You are concerned with managing the exchange between the Red and its blood donator. Which of the following costs would you have to be concemed about to creale the idcal exchange? The travel costs incurred by donstors visiting the Red blood donstion sites The personal energy and time expended by the donaor. The opportunity costs los by not engaging in some other activity. All of the above are marking oosts that would be of concern to someone managing the change si减iom Fred Stone.the owner of Neanderthal Products.Ine.is production-oriented.If you were in charge of his marketing operations,which of the following statements might you use as a guiding principle ifyou wish to meet Mr.Stone'demand? "I'm a customer and everyone is like me.I buy on price.therefore.everyone does.as well." "We need to buy the fastest production equipment possible to raise productivity and keep prices at the lowest passible level." "We produce the best widgets in the market place." All of the above would be comsistent with Mr.Stone"demands Peter's company does an excellent and efficient job of churning thousands of Nit-Pickers off the assembly line every day.One problem with thisapproach to marketing is the failure to consider whether Nit-Pickers also meet the needs of the marketplace. A.customer orientation B.sales orientation C.marketing orientation D.production orientation 4.Jack Chen'company markets golf club polish.Jack knows that buyers may consider the product nonessential.and he assumes that ifhe hires a team of aggressive.persuasive salespeople. buyers will buy more of the polish.Jack has a A.sales orientation B.production orientation C.marketing orientation D.marketing orientation 5.Beth has noticed the lack of specialty recycling centers in her community.although local neighborhood cluhs have repeatedly asked the city to provide such centers.Beth has decided to
An Overview of International Marketing Multiple choices 1. You are concerned with managing the exchange between the Red and its blood donator. Which of the following costs would you have to be concerned about to create the ideal exchange? The travel costs incurred by donators visiting the Red blood donation sites. The personal energy and time expended by the donator. The opportunity costs lost by not engaging in some other activity. All of the above are marking costs that would be of concern to someone managing the exchange situation. Fred Stone, the owner of Neanderthal Products, Inc. is production-oriented. If you were in charge of his marketing operations, which of the following statements might you use as a guiding principle if you wish to meet Mr. Stone’ demand? “I’m a customer and everyone is like me. I buy on price; therefore, everyone does, as well.” “We need to buy the fastest production equipment as possible to raise productivity and keep prices at the lowest possible level.” “We produce the best widgets in the market place.” All of the above would be consistent with Mr. Stone” demands. Peter’s company does an excellent and efficient job of churning thousands of Nit-Pickers off the assembly line every day. One problem with this____ approach to marketing is the failure to consider whether Nit-Pickers also meet the needs of the marketplace. A. customer orientation B. sales orientation C. marketing orientation D. production orientation 4. Jack Chen’ company markets golf club polish. Jack knows that buyers may consider the product nonessential, and he assumes that if he hires a team of aggressive, persuasive salespeople, buyers will buy more of the polish. Jack has a _____. A. sales orientation B. production orientation C. marketing orientation D. marketing orientation 5. Beth has noticed the lack of specialty recycling centers in her community, although local neighborhood clubs have repeatedly asked the city to provide such centers. Beth has decided to
become certifed in waste disposal and hopes to open a battery and motor ol reeyeling center next year.She hopes to include the innovative service of home pickup and delivery of recyclable.This business philosophy supports a(n)orientation. A production B.has C.marketing D.enterpnse 6.The Ajax Insurance Company tells its salespeople to try to sell life insurance to everyone they meet or contact In contrast the Family Shelter Insurance Compary concentrates on special insurance plans designed for single parents Family Shelter is A.missing out by not concentrating on the average customer B.a selling-oriented compamy C.recognizing that different customer groups have different nceds and wants D.aiming at a goal of profit through maximum sales volume 7.The marketing manager for Oil of Olay.a skin care produet.is working with an advertising agency to develop new TV commercial targeting teen-agers.Which of the following marketing mix variables hest describes this activity? A Product B.Price. C.Target market D.P片0m0tn 8.Tainting isa mineral waster manufacturer that donates 2 cents of each bottle of mineral water it sells to the Hope Project.Which type of orientation the company hs? A Production B.Sales C.Promotion D.Marketing 9.Jackie is a food science major at university and hopes to operate the family restaurant after graduation.Jackie has been to take a marketing course in the School of Business as an elective.but she thinks would be a waste of time.You are her friend and markcting major.You advise that A.Jackie declare a business minor beeause she needs a backup career B.more nutrition and gourmet cooking classes be most useful for Jackie C.the main ren to take marketing is to teach Jackie how to advertise the restaurant D.marketing knowledge helps Jack to understand how can satisfy comsumers'needs and wants 11.True or fallse
become certified in waste disposal and hopes to open a battery and motor oil recycling center next year. She hopes to include the innovative service of home pickup and delivery of recyclable. This business philosophy supports a (n) ______ orientation. A. production B. has C. marketing D. enterprise 6. The Ajax Insurance Company tells its salespeople to try to sell life insurance to everyone they meet or contact. In contrast, the Family Shelter Insurance Company concentrates on special insurance plans designed for single parents. Family Shelter is________ A. missing out by not concentrating on the average customer B .a selling-oriented company C. recognizing that different customer groups have different needs and wants D. aiming at a goal of profit through maximum sales volume 7. The marketing manager for Oil of Olay, a skin care product, is working with an advertising agency to develop new TV commercial targeting teen-agers. Which of the following marketing mix variables best describes this activity? A. Product B .Price. C. Target market D. Promotion 8. Tainting is a mineral waster manufacturer that donates 2 cents of each bottle of mineral water it sells to the Hope Project. Which type of orientation the company has? A. Production B. Sales C. Promotion D. Marketing 9. Jackie is a food science major at university and hopes to operate the family restaurant after graduation. Jackie has been to take a marketing course in the School of Business as an elective, but she thinks would be a waste of time. You are her friend and marketing major. You advise that ______. A. Jackie declare a business minor because she needs a backup career B. more nutrition and gourmet cooking classes be most useful for Jackie C. the main reason to take marketing is to teach Jackie how to advertise the restaurant D. marketing knowledge helps Jack to understand how can satisfy consumers’ needs and wants 11. True or false
A marketing exchange cannot take place unless each party in the exchange has something that the other party values The owners of the Plane Rubber and Tire Company are pleased with their low unit costs and high production volumes Salespeople are unnecessary because buyers are alwys waiting for new tires to come off the assembly line.Plane currently has a production orientation The president of Hoppity Flea Collars does not find it necessary to conduct much marketing rescarch because the telephone selling campaign has been such a successful marketing strategy. Hoppity has a marketing orientation. Having a sales orientation is the same as having a market orientation since both hawe the ultimate goal of satisfying customer needs. You are about to start manufacturing and selling ferret food.You have met with your board of directors and you all discussed the benefits and sacrifices regarding the purchase ofyour food. Knowing the ratio of benefits to sacrifices allows you to specify how much customer value you will achieve The marketing mix variables are product,place,promotion,and price Conceptually.international marketing differs form domestic marketing only by virtue of the fact that the marketer must operate in more than one nation. IⅢI Discussion Questions 1 Define. International marketing Foreign uncontrollables Controllable elements Marketing relativism Uncontrollable clements Self-reference criterion (SRC) Domestic uncontrollables Global awnreness How can the increased interest in imernational marketing on the part of the firms be explained? Diseurss the three levels of interational marketing involvement
A marketing exchange cannot take place unless each party in the exchange has something that the other party values. The owners of the Plane Rubber and Tire Company are pleased with their low unit costs and high production volumes. Salespeople are unnecessary because buyers are always waiting for new tires to come off the assembly line. Plane currently has a production orientation. The president of Hoppity Flea Collars does not find it necessary to conduct much marketing research because the telephone selling campaign has been such a successful marketing strategy. Hoppity has a marketing orientation. Having a sales orientation is the same as having a market orientation since both have the ultimate goal of satisfying customer needs. You are about to start manufacturing and selling ferret food. You have met with your board of directors and you all discussed the benefits and sacrifices regarding the purchase of your food. Knowing the ratio of benefits to sacrifices allows you to specify how much customer value you will achieve. The marketing mix variables are product, place, promotion, and price. Conceptually, international marketing differs form domestic marketing only by virtue of the fact that the marketer must operate in more than one nation. Ⅲ Discussion Questions 1 . Define: International marketing Foreign uncontrollables Controllable elements Marketing relativism Uncontrollable elements Self-reference criterion (SRC) Domestic uncontrollables Global awareness How can the increased interest in international marketing on the part of the firms be explained? Discuss the three levels of international marketing involvement
Define and discuss the idea of global orientation. The differences between domestic marketing and international marketing. What are the functions of marketing? Visit the Bureau of Economic Analysis home page (www.Bea doc.gov).Select the section International Articles and find the most recent information on foreign direct in vestments in the United States Which country has the highest dollar amount of investment in the United States? Second highest?Can you explain why?
Define and discuss the idea of global orientation. The differences between domestic marketing and international marketing. What are the functions of marketing? Visit the Bureau of Economic Analysis home page (www. Bea .doc.gov). Select the section International Articles and find the most recent information on foreign direct in vestments in the United States. Which country has the highest dollar amount of investment in the United States? Second highest? Can you explain why?