Selection Of Target Marketing 2 I .Multiple choices. Marketing of business products tends to rely heavily on the strategic element of advertising list prices for unique items short channels of distribution infrequent customer service contact individual decision making Candy-maker Mars and Nestle have applied their names to lines of ice cream These are examples line extension brand extension brand licensing brand mark A partnership in which two or more companies share the work,cost,and rewards of a major project is a foreign partnership a trade venture reciprocal partnership a joint venture cooperative industry The strategy components for a firm's marketing mix in the international market,just as in the domestic mark线，ae一 product.packaging.and promotional materials distribution,shipping,and transportation logistics profitahility and market share product.distribution.promotion.and price exchange rates and time delays in transportation A significant advantage of using a standardized strategy for all of a firm's markets is
Selection Of Target Marketing 2 Ⅰ.Multiple choices. Marketing of business products tends to rely heavily on the strategic element of ______. advertising list prices for unique items short channels of distribution infrequent customer service contact individual decision making Candy-maker Mars and Nestle have applied their names to lines of ice cream.These are examples of ___. line extension brand extension brand licensing brand mark A partnership in which two or more companies share the work, cost,and rewards of a major project is _____. a foreign partnership a trade venture reciprocal partnership a joint venture cooperative industry The strategy components for a firm’s marketing mix in the international market, just as in the domestic market, are____. product,packaging,and promotional materials distribution,shipping,and transportation logistics profitability and market share product,distribution,promotion,and price exchange rates and time delays in transportation A significant advantage of using a standardized strategy for all of a firm’s markets is ____
cconomies of scale that grow out of large production runs the considetation that is given local tastes and preferences customized promotional messages for each market variety an products and promotions the ability to satisfy varied market segments When Coca-Cola uses a global marketing strategy that includes a single product and a single message,the product/promotion strategy being employed is product adaptation pom0减0 n adaptati0m 域arght extereion product invention 小dap减0n On which of the following do imernational product/promotion strategy decisions NOT depend Needs of customers in the foreign market. Competitive conditions in the forergn market. The nature of the product. The way in which the foreign customers are used to buying The distribution习端em in the domestic market Which of the following is NOT a factor in the attractrveness of the US to foreign investors? High levels of discretionary income. Political stability Well-controlled economic problems A positive attitude toward foreign investment Good weather The trend toward foreign ownership of US companies is likely to continue as foreign multinational firms seek to attain comntrol over prices the supply of employment demand for all goods distribution channels
economies of scale that grow out of large production runs the considetation that is given local tastes and preferences customized promotional messages for each market variety in products and promotions the ability to satisfy varied market segments When Coca-Cola uses a global marketing strategy that includes a single product and a single message,the product/promotion strategy being employed is _____________. product adaptation promotion adaptation straight extension product invention dual adaptation On which of the following do international product/promotion strategy decisions NOT depend ? Needs of customers in the foreign market. Competitive conditions in the forergn market. The nature of the product. The way in which the foreign customers are used to buying The distribution system in the domestic market Which of the following is NOT a factor in the attractiveness of the US to foreign investors? High levels of discretionary income. Political stability Well-controlled economic problems A positive attitude toward foreign investment Good weather The trend toward foreign ownership of US companies is likely to continue as foreign multinational firms seek to attain control over ___. prices the supply of employment demand for all goods distribution channels
engineering and technology Il.Ture or false. The principall disadvandge of licensing is that it can be a very limited form of participation Exporting is the most traditional and well-established form of operating inerationally. Licensing joint ventures and importing are points and tools for global market entry and 气pansion Large-scale direct exparsion mary be less expensive and a major commitment of managerial time and energy is unnecessary. Management contracting includes the sharing of risk and the ability to combine different value chain strength色 One of the advantages of joint venture is better control of sales activities compared with other forms of participation in foreign markets Licensing is an alterrative entry and expansion strategy with considerable appeal. Direct exporting takes place through sales by foreign distributors,sles agents and overseas sales suhsidianies As export merchants.they are essentially acting as domestic wholesalers operating in foreign markets through their own sales agents or salesforce. Inernational trading companies tend to be large-scale manufacturers and merchants and they are involved in wholesale and retail distribution. II DISCUSSION QUESTIONS 1 Define: Franchising Direct exporting Indirect exporting Licensing Assume that you are the director of international marketing for a company producing refrigerators.Select one country in Latin America and one in Europe and develop screening criteria to use in evaluating the two countries Make any additional amptions about your company that are necessary
engineering and technology Ⅱ. Ture or false. The principal disadvandge of licensing is that it can be a very limited form of participation. Exporting is the most traditional and well-established form of operating internationally. Licensing,joint ventures and importing are points and tools for global market entry and expansion. Large-scale direct expansion may be less expensive and a major commitment of managerial time and energy is unnecessary. Management contracting includes the sharing of risk and the ability to combine different value chain strengths. One of the advantages of joint venture is better control of sales activities compared with other forms of participation in foreign markets. Licensing is an alternative entry and expansion strategy with considerable appeal. Direct exporting takes place through sales by foreign distributors ,sales agents, and overseas sales subsidiaries. As export merchants,they are essentially acting as domestic wholesalers operating in foreign markets through their own sales agents or salesforce. International trading companies tend to be large-scale manufacturers and merchants and they are involved in wholesale and retail distribution. Ⅲ DISCUSSION QUESTIONS 1. Define: Franchising Direct exporting Indirect exporting Licensing Assume that you are the director of international marketing for a company producing refrigerators. Select one country in Latin America and one in Europe and develop screening criteria to use in evaluating the two countries. Make any additional assumptions about your company that are necessary
How will entry into a developed foreign market differ from entry into arelatively untapped market了 Explain the popularity of joint ventures. Compare the organizational implicatioes of joint ventures versus licensing. Describe briefly the different methods of foreign market entry. 7 What are the advantages and disadvantages of barter,counter-trade,and export procexsing zones as market entry strmegies?
How will entry into a developed foreign market differ from entry into a relatively untapped market? Explain the popularity of joint ventures. Compare the organizational implications of joint ventures versus licensing. Describe briefly the different methods of foreign market entry. 7 What are the advantages and disadvantages of barter, counter-trade, and export processing zones as market entry strategies?