Exereises for eultural eavironment 1.Multiple choices 1.Firms that truly adopt the marketing concept develop a distinct organization culture hased on a shared set of beliefs that make the pivotal point of the firm's decisions about negy and0国0n5 A.beating competitors B.increasing market share C.customer'needs D.marketing implementation E.marketing control 2.Which of the following is NOT a factor in the attractiveness of the US to foreign investors? A.High levels of discretionary income. B.Political stability. C.Well-controlled economic problems D.A positive attitude toward foreign investment E.Good weather 3.Moral philosophies A.are concerned with maximizing the greatest good for the greatest number of people B.are principles or rules that individals use to determine what is right or wrong C.focus on the intentions associaled with a particular behaviour and on the rights of the individual D.remain consistent in boch work and family situtions 4.Ethical formalism philoeophies focus on A.the rights of consumers and the greatest good for society B.situational ethics and increasing profits C.maximizing the greatest good for the greatest number of people D.the intentions nssociated with a particular behaviour and the rights of the individual
Exercises for cultural environment I. Multiple choices 1. Firms that truly adopt the marketing concept develop a distinct organization culture based on a shared set of beliefs that make _______.the pivotal point of the firm’s decisions about strategy and operations. A. beating competitors B.increasing market share C. customer’ needs D.marketing implementation E.marketing control 2. Which of the following is NOT a factor in the attractiveness of the US to foreign investors? A. High levels of discretionary income. B. Political stability. C. Well-controlled economic problems. D. A positive attitude toward foreign investment. E. Good weather. 3. Moral philosophies_________. A. are concerned with maximizing the greatest good for the greatest number of people B. are principles or rules that individuals use to determine what is right or wrong C. focus on the intentions associated with a particular behaviour and on the rights of the individual D. remain consistent in both work and family situations 4. Ethical formalism philosophies focus on_________. A. the rights of consumers and the greatest good for society B. situational ethics and increasing profits C. maximizing the greatest good for the greatest number of people D. the intentions associated with a particular behaviour and the rights of the individual
5. refers to the specific development,pricing.promotion,and distribution of products that do not harm the environment A.Marketing ethics B.Social responsihility C.Environmental marketing D.Green marketing 6.Product-related ethical issues can arise when marketers A.do not provide consumers with enough about how a product is priced B.force intermediaries to bchave in a specific manner C.hribe salespeople to push ane product over another D.fail to disclose information to coesumers abour the risks asociated with using a product E.manufacture a product that is very similar to a competing product 7.Which of the following is not one of the factors that internct to determine the ethical decision-making process in marketing? A.relationships with superior's B.lirws and regulations C.opportunity D.Individual factors E.relationships with oo-workers 8.As a new employees,john is most likely to look to which one of following to learn the ethical culture of his new organization? A.co-workers B.customer contact emplovees C.other new emplo∽s D.the legal depaterment E.top management 9.Joan recently changed employers within the same industry at her old company,employees took home company pens,pencils,and note pads ,and they frequently made personal long-distances calls on company phones.Joan observes that employees do not engage in such practices at her new compary.what Joan sees could best be described as a different in A.significant others B.profit objectives
5. _________refers to the specific development, pricing, promotion, and distribution of products that do not harm the environment. A. Marketing ethics B. Social responsibility C. Environmental marketing D .Green marketing 6. Product-related ethical issues can arise when marketers_______ A. do not provide consumers with enough about how a product is priced B. force intermediaries to behave in a specific manner C. bribe salespeople to push one product over another D. fail to disclose information to consumers about the risks associated with using a product E. manufacture a product that is very similar to a competing product 7. Which of the following is not one of the factors that interact to determine the ethical decision-making process in marketing? A. relationships with superior’s B. laws and regulations C. opportunity D. Individual factors E. relationships with co-workers 8. As a new employees, john is most likely to look to which one of following to learn the ethical culture of his new organization? A. co-workers B. customer contact employees C. other new employees D. the legal depaterment E. top management 9. Joan recently changed employers within the same industry .at her old company, employees took home company pens , pencils, and note pads ,and they frequently made personal long-distances calls on company phones . Joan observes that employees do not engage in such practices at her new company .what Joan sees could best be described as a different in _______ A. significant others B. profit objectives
C.corporate culture D.legal climate E.corporate goals 10.The reason culturall factors are a challenge to global marketers is A.different cultures usully mean different behaviours B.cultural factors are various C.cultural factors are hidden from view difficult to learn D.marketers fail to grasp all cultural lI.True or false 1.Cultural is learned behaviour passed on from generation to generation,but it is not difficult for the inexperienced or untrained outside to fathom. 2 Equality,disadvantaged members of society,safety and health,education and general welfare.pollution are society responsibility issues related to community relations 3.All marketing employees are responsible for setting the cthical tone for the entire marke线ing organization 4.Marketing refers to the development,pricing.promotion and distribution of product that do not harm the environment. 5.Water pollution.air pollution.land pollution.safety and social responsibility issues related to the environment,or green marketing 6.The vital.critical skill of the global marketer is pereeption,or the ability to see what is so in a culture 7.Gestures,carriage.proximity of speakers,eye contact.and smiling all play key roles in a culture's use of languape
C. corporate culture D. legal climate E. corporate goals 10. The reason cultural factors are a challenge to global marketers is _______ A. different cultures usually mean different behaviours B. cultural factors are various C. cultural factors are hidden from view difficult to learn D. marketers fail to grasp all cultural II. True or false 1. Cultural is learned behaviour passed on from generation to generation, but it is not difficult for the inexperienced or untrained outside to fathom. 2. Equality, disadvantaged members of society, safety and health, education and general welfare, pollution are society responsibility issues related to community relations. 3. All marketing employees are responsible for setting the ethical tone for the entire marketing organization. 4. Marketing refers to the development, pricing, promotion and distribution of product that do not harm the environment. 5. Water pollution, air pollution, land pollution, safety and social responsibility issues related to the environment, or green marketing. 6. The vital, critical skill of the global marketer is perception, or the ability to see what is so in a culture 7. Gestures, carriage, proximity of speakers, eye contact, and smiling all play key roles in a culture’s use of language
8.Every country and culture has a history that will greatly affect both the market and the marketer 9.Being enthusiastic about a product and having a personal attachment to it are two similar things 10.Although the hospitality and tourism industries are sightly affected by religious holidays marketers with products related to those industries need to highly sensitive to this issue III.D元cussion questions 1. Define Cultural sensitivity Soctal irstitutions Culture Cultural values Ethnocentrism Sovereignty Nationalism Confiscation Expropriation Domestication "Culture is pervasive in all marketing activities."Discuss. What is the importance of"cultural empathy"to the foreign marketer?How does he or she acquire"cultural empathy"? What is the popular definition of culture? Social institutions affect marketing in a variety of ways Discuss,give examples What are some particularly troublesome problems caused by language in foreign marketing? Discuss Suppose you were requested to prepare a cultural analysis for a potential market,what would you do?Outline the steps and comment briefly on each. "We should also bear in mind that in today's business-oriented world economy,the cultures themselves are being significantly affected by business activities and business practices" Comment
8. Every country and culture has a history that will greatly affect both the market and the marketer. 9. Being enthusiastic about a product and having a personal attachment to it are two similar things. 10. Although the hospitality and tourism industries are slightly affected by religious holidays, marketers with products related to those industries need to highly sensitive to this issue III. Discussion questions 1. Define: Cultural sensitivity Social institutions Culture Cultural values Ethnocentrism Sovereignty Nationalism Confiscation Expropriation Domestication “Culture is pervasive in all marketing activities.” Discuss. What is the importance of “cultural empathy” to the foreign marketer? How does he or she acquire” cultural empathy”? What is the popular definition of culture? Social institutions affect marketing in a variety of ways. Discuss, give examples. What are some particularly troublesome problems caused by language in foreign marketing? Discuss. Suppose you were requested to prepare a cultural analysis for a potential market, what would you do? Outline the steps and comment briefly on each. “We should also bear in mind that in today's business-oriented world economy, the cultures themselves are being significantly affected by business activities and business practices.” Comment
Political paryoffs are a problem;how would you react if you faced the prospect of paying a bribe?If you knew that by not paying you would not be able to complete a $10 million contract? "A crucial fact when doing business in a foreign country is that permission to conduct business is controlled by the government of the host country."Comment. What are the most frequently encountered political risks in foreign business?Discuss Describe the main elements of culture List the major approaches to the study of culture and show their relevance in intemational marketing citing examples
Political payoffs are a problem; how would you react if you faced the prospect of paying a bribe? If you knew that by not paying you would not be able to complete a $10 million contract? “A crucial fact when doing business in a foreign country is that permission to conduct business is controlled by the government of the host country.” Comment. What are the most frequently encountered political risks in foreign business? Discuss. Describe the main elements of culture. List the major approaches to the study of culture and show their relevance in international marketing citing examples