Exercises for political environment 1.Multiple choices 1.If IBM was concerned about the interest rate it must pay in the next quarter to acquire nceded financial resources.this concern would involve A.a marketing environment input B.its marketing m或 C.its marketing approoch D.a marketing environment output 2.Mary marketers view political forces as A.easily ignored B.easily influenced C.simple to recognize D.beyond their control 3.If the Kellogg Company decides to build a new cereal plant because that it anticipates the next five years will bring low unemployment and increase in buying power,it is forecasting a period of A.depression B.prosperity C.recovery D.austerity E.recession 4.Why are marketers interested in the level of disposable income? A.It accurately represents future buying power B.It increase current buying power. C.It is what is left after taxes to buy lucuries with. D.It is a ready souree of buying power. E.It is essential for forecasting future business trends 5.What type of competitive structure exists when a firm produces that has no close substitutes? A.Monopoly. B.Oligopoly. C.Monopolistic competition D.Perfect competition E.Mixed competition 6.Prolective tarif压are used by countries to一 A.raise the retail price of imported products to match or exceed that of similar domestic products B.raise revenue for the country of origin of foreign products C.counter the effects of revenue tariffs on the domestic market
Exercises for political environment I. Multiple choices 1. If IBM was concerned about the interest rate it must pay in the next quarter to acquire needed financial resources, this concern would involve_____. A. a marketing environment input B. its marketing mix C. its marketing approach D. a marketing environment output 2. Many marketers view political forces as____. A. easily ignored B. easily influenced C. simple to recognize D. beyond their control 3. If the Kellogg Company decides to build a new cereal plant because that it anticipates the next five years will bring low unemployment and increase in buying power, it is forecasting a period of _____. A. depression B. prosperity C. recovery D. austerity E. recession 4. Why are marketers interested in the level of disposable income? A. It accurately represents future buying power. B. It increase current buying power. C. It is what is left after taxes to buy luxuries with. D. It is a ready source of buying power. E. It is essential for forecasting future business trends. 5. What type of competitive structure exists when a firm produces that has no close substitutes? A. Monopoly. B. Oligopoly. C. Monopolistic competition D. Perfect competition E. Mixed competition 6. Protective tariffs are used by countries to____. A. raise the retail price of imported products to match or exceed that of similar domestic products. B. raise revenue for the country of origin of foreign products C. counter the effects of revenue tariffs on the domestic market
D.stabilizes the prices of imported goods. E.ban sales of certain types of imported produets 7.A trade restriction that limits the number of units of certain goods that can enter a country is known as A.an embargo B.a trade limit C.an import quota D.an exchange limit E.a trade ligature 8.The period in the business cycle in which there is extremely high unemployment,low wages,minimum total disposable income,and a lack of confidence in the economic by consumers A.recovery B.prosperity C.depression D.recession E.growth II True or false 1.US firms operating in the inernational marketplace are clearly affected by a legal environment including US laws,international laws,and lans of the host country. 2.Govermment regulations that tax or otherwise set limits on the number of goods and services by foreign producers are known as trade barrers. 3.A free trade area extends a customs union by secking to reconcile all government regulations affecting trade. 4.Trade officials are in full agreement as to the direction the WTO should follow in pursuing its major policy initiatives 5.Foreign licensing can build revenues without the capital outlay required for establishment of manufacturing facilities in a foreign country. 6.The trend toward increased hostility townrd and gowernment regulation of foreign-owned business operating in the United States 7.Income left over after an individual pays taxes and purchases the basic necessities of food. clothing and shelter is called disposable income. 8 Acomprehensive spending pattern shows the percentages of annual family expenditures allotted to general classes of goods and services 9.Import tariffs are the means by which a government controls the in-flow of foreign goods
D. stabilizes the prices of imported goods. E. ban sales of certain types of imported products 7. A trade restriction that limits the number of units of certain goods that can enter a country is known as_____. A. an embargo B. a trade limit C. an import quota D. an exchange limit E. a trade ligature 8.The period in the business cycle in which there is extremely high unemployment, low wages, minimum total disposable income, and a lack of confidence in the economic by consumers is ____. A. recovery B. prosperity C. depression D. recession E. growth ⅡTrue or false 1. US firms operating in the international marketplace are clearly affected by a legal environment including US laws, international laws, and laws of the host country. 2. Government regulations that tax or otherwise set limits on the number of goods and services by foreign producers are known as trade barriers. 3. A free trade area extends a customs union by seeking to reconcile all government regulations affecting trade. 4. Trade officials are in full agreement as to the direction the WTO should follow in pursuing its major policy initiatives. 5. Foreign licensing can build revenues without the capital outlay required for establishment of manufacturing facilities in a foreign country. 6. The trend toward increased hostility toward and government regulation of foreign-owned business operating in the United States. 7.Income left over after an individual pays taxes and purchases the basic necessities of food, clothing and shelter is called disposable income. 8.A comprehensive spending pattern shows the percentages of annual family expenditures allotted to general classes of goods and services. 9.Import tariffs are the means by which a government controls the in-flow of foreign goods
across its borders 10.Although WTO isa global institutional proponent of free trade,it is not without critics. IlI.Discussion Describe the major tariff/duties and non tariff harriers which can be used in international trade as barriers to entry.Give examples list some different forms of governmental intervention and unofficial intervention,and try to get example to illustrate
across its borders. 10. Although WTO is a global institutional proponent of free trade, it is not without critics. III. Discussion Describe the major tariff/ duties and non tariff barriers which can be used in international trade as barriers to entry. Give examples. list some different forms of governmental intervention and unofficial intervention, and try to get example to illustrate