placing strategy IMultiple choices Why do producers give some of the selling job to intermediaries? Because this processgives the producer needed control. Because intermediaries offer greater efficiercies in getting products to the target market. Becaurse intermidiaries create greater profits for producers. Because consumers expeet intermediaries to be involved and would not know how to buy the product otherwise. 2 Channel conflict arises when A.companies opt to bypass the distribution channel and sell directly to big customers,depriving intermediaries of profits. B.each member in the channel specializes in performing a narrow function C.channel members disagree about goals and rules.i.e..who should do what and for what rewards D.consumers disagree about whether to patronize full-service stores,outlet stores or mail order companies 3.The distriburtion policy that should be implemented if a product's manfacturer wants to reduce marketing costs and maintain an image of quality and prestige is A.intensive B.selective C.exclusive D.restricted 4.Which of the following is NOT an intermediary member of a distribution channel? A.Retailer B.Ad小cTsr C.Manufacturer. D.Wholesaler 5.Business firms that operale in the marketing channel between producers and consumers or industrial users are called marketing A.intermedsanes B.connections C.facilitators D.handlers 6.The use of two or more marketing channels to reach the same target market is referred to A.dual target marketing B.dual marketing C.dual strategizing D.dual distribution
placing strategy Ⅰ.Multiple choices Why do producers give some of the selling job to intermediaries? Because this processgives the producer needed control. Because intermediaries offer greater efficiencies in getting products to the target market. Because intermidiaries create greater profits for producers. Because consumers expect intermediaries to be involved and would not know how to buy the product otherwise. 2. Channel conflict arises when . A. companies opt to bypass the distribution channel and sell directly to big customers,depriving intermediaries of profits. B. each member in the channel specializes in performing a narrow function. C. channel members disagree about goals and rules,i.e.,who should do what and for what rewards. D. consumers disagree about whether to patronize full-service stores,outlet stores,or mail order companies. 3. The distribution policy that should be implemented if a product’s manufacturer wants to reduce marketing costs and maintain an image of quality and prestige is . A. intensive B. selective C. exclusive D. restricted 4. Which of the following is NOT an intermediary member of a distribution channel? A.Retailer B.Advertiser C.Manufacturer. D.Wholesaler 5. Business firms that operate in the marketing channel between producers and consumers or industrial users are called marketing . A.intermediaries B.connections C.facilitators D.handlers 6. The use of two or more marketing channels to reach the same target market is referred to as . A.dual target marketing B.dual marketing C.dual strategizing D.dual distribution
IITrue or false 1.A wholesaler is a marketing intermediary that takes title to the goods it sells and then distributes those goods to retailers,other dirstribuors,and sometimes consumers. 2 A generalization that is usually true of marketing channel length is The more standardized the product,the shorter the channel. 3.When Coca-Cola and Nestle formed a joint venture to market ready-to-drink coffee and tea worldwide.they formed a horizontal marketing system. 4.The use of two or more marketing channels to reach the same target market is referred to as dual channeling 5.Foreing a dealer to take the full line of produets in order to get a strong brand is illegal. 6.Once a firm has defined its channel objectives it should indentify its channd alternatives.i.e the types and number of imermediaries and the functions that each intermediary should perform. 7.Third party logisties basically means that firms outsource logistical tasks to independent providers who may adopt one or all of the functions required to get cients's products to market. S.A direct-marketing channel consists ofa manufacturer selling directly to the final customer. 9.Intensive is the type of distribution where there is thee of more than a few but less than all of the imermediaries who are willing to carry a particular product 10.When retailers develop private hrands to compete with producers'brands,the type of marketing channel conflict is vertical. IIL DISCUSSION QUESTIONS 1.Review the key variables that affect the marketer's choice of distribution channels What are the benefits for asmall retail company that wants to get intemational saes to engage in e-commerce?What are some of the problems that might be encourered?Suggest ways the problems can be overcome. Asume you owned a small manufacturing company that produced widgets How could you go about finding buyers for your widgets using the Interner?How could commercial Internes companies help you in expanding your business overseas using the Internet?
Ⅱ.True or false 1.A wholesaler is a marketing intermediary that takes title to the goods it sells and then distributes those goods to retailers,other distributors,and sometimes consumers. 2.A generalization that is usually true of marketing channel length is :The more standardized the product,the shorter the channel. 3.When Coca-Cola and Nestle formed a joint venture to market ready-to-drink coffee and tea worldwide,they formed a horizontal marketing system. 4.The use of two or more marketing channels to reach the same target market is referred to as dual channeling. 5.Forcing a dealer to take the full line of products in order to get a strong brand is illegal. 6.Once a firm has defined its channel objectives,it should indentify its channel alternatives,i.e. the types and number of intermediaries and the functions that each intermediary should perform. 7.Third party logistics basically means that firms outsource logistical tasks to independent providers who may adopt one or all of the functions required to get clients’s products to market. 8.A direct-marketing channel consists of a manufacturer selling directly to the final customer. 9.Intensive is the type of distribution where there is the use of more than a few but less than all of the intermediaries who are willing to carry a particular product. 10.When retailers develop private brands to compete with producers’brands,the type of marketing channel conflict is vertical. Ⅲ. DISCUSSION QUESTIONS 1. Review the key variables that affect the marketer's choice of distribution channels. What are the benefits for a small retail company that wants to get international sales to engage in e-commerce? What are some of the problems that might be encountered? Suggest ways the problems can be overcome. Assume you owned a small manufacturing company that produced widgets. How could you go about finding buyers for your widgets using the Internet? How could commercial Internet companies help you in expanding your business overseas using the Internet?
Why are intermediaries used in marketing? What are the documents that would be prepared for international distribution?
Why are intermediaries used in marketing? What are the documents that would be prepared for international distribution?