QUESTIONNAIRE: DEPARTMENT OF MARKETING APPRAISAL BY RECENT GRADUATES OF THE UNDERGRADUATE MARKETING PROGRAM AT NMSU Unless instructed otherw ise, please circle the number next to your answer. Remember, there are no right or wrong answers also, your answers are completely confident ial Q1#: How st rongly do you agree or disagree w ith each of the follow ing st at ements? Use the follow ing six-point scale to answ er, where 1= strongly agree 4= somew hat disagree, 2= somew hat agree, 5= strongly disagree, and 3= neit her agree nor disagree, 6= no opinion or dont care Strongly Some- Neither Some- Strongly No In general, the marketing what Agree agree Opinion faculty at NMsU were gree nor Disagree /Don't Disagree Care Knowledgeable about 2 3 5 current marketing theol Knowledgeable about 5 6 current marketing practice able to relate relevant personal experiences Interesting lecturers able to make class 5 relevant to my future Innovat Carin Prof essional 5 Approachable 2 5 6
1 QUESTIONNAIRE: DEPARTMENT OF MARKETING APPRAISAL BY RECENT GRADUATES OF THE UNDERGRADUATE MARKETING PROGRAM AT NMSU Unless instructed otherw ise, please circle the number next to your answer. Remember, there are no right or w rong answers; also, your answers are completely confidential. Q1#: How strongly do you agree or disagree w ith each of the follow ing statements? Use the follow ing six-point scale to answ er, w here: 1= strongly agree, 4= somew hat disagree, 2= somew hat agree, 5= strongly disagree, and 3= neither agree nor disagree, 6= no opinion or don’ t care. In general, the marketing faculty at NMSU were . . . Strongly Agree Somewhat Agree Neither Agree nor Disagree Somewhat Disagree Strongly Disagree No Opinion /Don’t Care Knowledgeable about current marketing theory 1 2 3 4 5 6 Knowledgeable about current marketing practice 1 2 3 4 5 6 Able to relate relevant personal experiences 1 2 3 4 5 6 Interesting lecturers 1 2 3 4 5 6 Able to make class relevant to my future 1 2 3 4 5 6 Innovative 1 2 3 4 5 6 Caring 1 2 3 4 5 6 Professional 1 2 3 4 5 6 Helpful 1 2 3 4 5 6 Approachable 1 2 3 4 5 6
Q#3: Think about your current job. In general, how worthw hile were the follow ing marketing courses in helping you to perform this job? Use the follow ing six-point scale to answer. where: 1= very wort hw hile 4= almost worthless 2= somew hat wort hw hile 5= worthless and 3= slight ly wort hw hile 6= did not take the course Course Title Very Some- Slightly AlmostWorth h- Didn't MK Worth- what Worth- Worth- less Take while Worth. while 303 Principles of Marketin 2 310 Marketing Research 311 Consumer Dec Processes 312 Personal Sellin 313 Retail Management 314 Advertising Strate 44444 317 International Marketin 22222222222222222222 33333333 5555555555555555555 666666 319 Marketing Management 324 Product Price Management 6 360 Business Trans portation 361 Physical Distribution Mgmt 450 Distribution Management 451 Food Marketing Systems 3333 6 453 Sales Management 455 Services Marketing Mgmt 456 Direct Marketing 459 Promotion Management 460 Business Traffic Management 1 461 Seminar in Entrepreneurship 444444444444444 6 489 Strategy and Policy 490 Selected Topics 333333 666 498 Independent stud
2 Q#3: Think about your current job. In general, how w orthw hile were the follow ing marketing courses in helping you to perform this job? Use the follow ing six-point scale to answ er, w here: 1= very w orthw hile, 4= almost w orthless, 2= somew hat w orthw hile, 5= w orthless, and 3= slightly w orthw hile, 6= did not take the course. MK TG Course Title Very Worthwhile Somewhat Worth. Slightly Worthwhile Almost Worthless Worthless Didn't Take 303 Principles of Marketing 1 2 3 4 5 6 310 Marketing Research 1 2 3 4 5 6 311 Consumer Dec. Processes 1 2 3 4 5 6 312 Personal Selling 1 2 3 4 5 6 313 Retail Management 1 2 3 4 5 6 314 Advertising Strategy 1 2 3 4 5 6 317 International Marketing 1 2 3 4 5 6 319 Marketing Management 1 2 3 4 5 6 324 Product & Price Management 1 2 3 4 5 6 360 Business Transportation 1 2 3 4 5 6 361 Physical Distribution Mgmt. 1 2 3 4 5 6 450 Distribution Management 1 2 3 4 5 6 451 Food Marketing Systems 1 2 3 4 5 6 453 Sales Management 1 2 3 4 5 6 455 Services Marketing Mgmt. 1 2 3 4 5 6 456 Direct Marketing 1 2 3 4 5 6 459 Promotion Management 1 2 3 4 5 6 460 Business Traffic Management 1 2 3 4 5 6 461 Seminar in Entrepreneurship 1 2 3 4 5 6 489 Strategy and Policy 1 2 3 4 5 6 490 Selected Topics 1 2 3 4 5 6 498 Independent Study 1 2 3 4 5 6
Q#4: Which required courses, if any, failed to meet your educational needs? Why? M,NRITE YOUR ANSWER BELOW. LEAVE BLANK IF ALL REQUIRED COURSES ET YOUR EDUCATIONAL NEEDS.) (1) Why? (2) Why? (3) Q#5: In general, how well did your marketing courses prepare you to perform the follow ing job-related skills? Use the follow ing six-point scale to answ er, where 1= totally prepared, 4= unprepared 2= mostly prepared 5= no opinion, and 3= somew hat prepared 6= skill unrelated to current job Job-related skill Totally Some-Some- TotallyNo Unre- Pr hat what pinion Prep Unprep Writing skills Reading skills iblic speaking skills Listening skills Decision-making skills 111111 222222 333333333 444444 Analytical skills (such as dat a Team-working skills Leadership skills 222 444 555555555 Organizat ional skills(such as time management) Planning and budgeting skills 6666666666666 Computer word processing skills Computer spreadsheet skills 2222 3333 4444 5555 Internet skills
3 Q#4: Which required courses, if any, failed to meet your educational needs? Why? (WRITE YOUR ANSWER BELOW. LEAVE BLANK IF ALL REQUIRED COURSES MET YOUR EDUCATIONAL NEEDS.) (1) _____________________ Why? ______________________________________ _______________________________________________________________________ (2) _____________________ Why? ______________________________________ _______________________________________________________________________ (3) _____________________ Why? ______________________________________ _______________________________________________________________________ Q#5: In general, how w ell did your marketing courses prepare you to perform the follow ing job-related skills? Use the follow ing six-point scale to answ er, w here: 1= totally prepared, 4= unprepared, 2= mostly prepared, 5= no opinion, and 3= somewhat prepared, 6= skill unrelated to current job. Job-related Skill Totally Prep. Somewhat Prep. Somewhat Unprep . Totally Unprep . No Opinion Unrelated Skill Writing skills 1 2 3 4 5 6 Reading skills 1 2 3 4 5 6 Public speaking skills 1 2 3 4 5 6 Listening skills 1 2 3 4 5 6 Decision-making skills 1 2 3 4 5 6 Analytical skills (such as data analysis) 1 2 3 4 5 6 Team-w orking skills 1 2 3 4 5 6 Leadership skills 1 2 3 4 5 6 Organizational skills (such as time management) 1 2 3 4 5 6 Planning and budgeting skills 1 2 3 4 5 6 Computer word processing skills 1 2 3 4 5 6 Computer spreadsheet skills 1 2 3 4 5 6 Internet skills 1 2 3 4 5 6
Q#6: Who was your best inst ructor, and w hy? (WRITE YOUR ANSWER BELOW. Q#8: Of your non-marketing courses, which three courses prepared you best for your current job? WRITE YOUR ANSWER BELOW.) (1) How How (3) How Q#9: On a scale of 1 to 10, where 1 means no preparation at all, and 10 means complete preparation, how well w ould you say that the marketing program at New Mexico State University prepared you for your present job? No Prep.1….2.3.4..5..6..7….8..9..10. omplete Prep Q#10: On a scale of 1 to 10, where 1 means no preparation at all, and 10 means complete preparat ion, how well would you say that your overall education at New Mexico State University prepared you for your present job? No Prep.1.2.3.4.….5….6…7…8..9...10.. Complete Prep Q# 13: Are there any marketing-related activities, programs, or courses that w ould have better prepared you for your career but were unavailable w hen you attended New Mexico state? Y If Yes, which activities, programs, or courses? ( WRITE YOUR ANSWER B且oW)
4 Q#6: Who w as your best instructor, and w hy? (WRITE YOUR ANSWER BELOW.) ___________________________________________________________________________ ___________________________________________________________________________ Q#8: Of your non-marketing courses, which three courses prepared you best for your current job? (WRITE YOUR ANSWER BELOW.) (1) _____________________ How? ______________________________________ _______________________________________________________________________ (2) _____________________ How? ______________________________________ _______________________________________________________________________ (3) _____________________ How? ______________________________________ _______________________________________________________________________ Q#9: On a scale of 1 to 10, w here 1 means no preparation at all, and 10 means complete preparation, how w ell w ould you say that the marketing program at New Mexico State University prepared you for your present job? No Prep.....1.....2.....3.....4.....5.....6.....7.....8.....9.....10.....Complete Prep Q#10: On a scale of 1 to 10, w here 1 means no preparation at all, and 10 means complete preparation, how w ell would you say that your overall education at New Mexico State University prepared you for your present job? No Prep.....1.....2.....3.....4.....5.....6.....7.....8.....9.....10.....Complete Prep Q#13: Are there any marketing-related activities, programs, or courses that w ould have better prepared you for your career but w ere unavailable w hen you attended New Mexico State? Yes .......... ........ 1 No .......... ......... 2 If “Yes,” w hich activities, programs, or courses? (WRITE YOUR ANSWER BELOW.) _______________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________
Finally, we would like to ask you a few personal questions. We will use these questions to group your answers with those of similar people. Rest assured that your answers are anonymous and confidential Q#15: In w hat year did you(or w ill you) receive your undergraduate degree? (WRITE YOUR ANSWER HERE) Q#16: Did you pursue graduate studies after you received your degree from New Mexico State University? If "Yes, "did you receive a graduate degree? Ye No If Yes, " from which school? (WRITE YOUR ANSWER HERE) Q#17: What w as your overall Grade Point Average at New Mexico St ate University? WRITE YOUR ANSWER HERE) Q#18: From your junior year onward, would you describe yourself more as a full-time student or a part-time student? Full-time student Part-time student Q#19: On average, how many credits did you carry during a typical semester? 0 to 3 13to15 4 to 6 6to18 6 7 to 9 19 or more 10to12 Q#20: In an average week, how much out-of-class time did you spend on course work? Less than 5 21to25 5 5 to 26to30 11to15 30 or more 16to20 Q#21: What is your current job title? (WRITE YOUR ANSWER BELOW.)
5 Finally, w e would like to ask you a few personal questions. We will use these questions to group your answ ers with those of similar people. Rest assured that your answ ers are anonymous and confidential. Q#15: In w hat year did you (or w ill you) receive your undergraduate degree? (WRITE YOUR ANSWER HERE.) .......... .......... ..... ____________ Q#16: Did you pursue graduate studies after you received your degree from New Mexico State University? Yes .......... ........ 1 No .......... ......... 2 If "Yes," did you receive a graduate degree? Yes ........ 1 No ......... 2 If "Yes," from w hich school? (WRITE YOUR ANSWER HERE.) . . ________________________ Q#17: What w as your overall Grade Point Average at New Mexico State University? (WRITE YOUR ANSWER HERE.) .......... _______________ Q#18: From your junior year onward, w ould you describe yourself more as a full-time student or a part-time student? Full-time student ......... 1 Part-time student ......... 2 Q#19: On average, how many credits did you carry during a typical semester? 0 to 3 .......... ....... 1 13 to 15 .......... ....... 5 4 to 6 .......... ....... 2 16 to 18 .......... ....... 6 7 to 9 .......... ....... 3 19 or more .......... ..... 7 10 to 12 .......... ..... 4 Q#20: In an average w eek, how much out-of-class time did you spend on course w ork? Less than 5 .......... ... 1 21 to 25 .......... ....... 5 5 to 10 .......... ...... 2 26 to 30 .......... ....... 6 11 to 15 .......... ..... 3 30 or more .......... ..... 7 16 to 20 .......... ..... 4 Q#21: What is your current job title? (WRITE YOUR ANSWER BELOW.) ____________________________________________________________________________
Q#22: What is the name of your current employer? ( WRITE YOUR ANSWER BELOW. Q#23: What is your home zip code? (WRITE YOUR ANSWER HERE) Q#24: In what year were you born? (WRITE YOUR ANSWER HERE) Q#25: What is your race? White Black Other Hispanic Do not wish to answer Q#26: Which income range best describes your personal, as opposed to household annual income? Less than $15,000 Between $15,000 and $20,000 2 Between $21,000 and $25,000 Between $26.000 and $30,000 Between $31,000 and $35,000 Between $36,000 and $40,000 than$40,000 Do not wish to answer 8 Q#27: What is your gender? Male Female We, the department of marketing at NMSU, really appreciate the time and effort that you spent in completing this questionnaire. Thank you for your cooperation
6 Q#22: What is the name of your current employer? (WRITE YOUR ANSWER BELOW.) ____________________________________________________________________________ Q#23: What is your home zip code? (WRITE YOUR ANSWER HERE.) .... _____________ Q#24: In w hat year w ere you born? (WRITE YOUR ANSWER HERE.) ... ______________ Q#25: What is your race? Asian .......... ....... 1 White .......... ......... 4 Black .......... ....... 2 Other .......... ......... 5 Hispanic .......... ..... 3 Do not w ish to answ er ....... 6 Q#26: Which income range best describes your personal, as opposed to household, annual income? Less than $15,000 .......... .......... .......... ......... 1 Betw een $15,000 and $20,000 .......... .......... .......... 2 Betw een $21,000 and $25,000 .......... .......... .......... 3 Betw een $26,000 and $30,000 .......... .......... .......... 4 Betw een $31,000 and $35,000 .......... .......... .......... 5 Betw een $36,000 and $40,000 .......... .......... .......... 6 More than $40,000 .......... .......... .......... ......... 7 Do not w ish to answ er .......... .......... .......... ....... 8 Q#27: What is your gender? Male .......... ........ 1 Female .......... ...... 2 We, the department of marketing at NMSU, really appreciate the time and effort that you spent in completing this questionnaire. Thank you for your cooperation