QUESTIONNAIRE: DEPARTMENT OF MARKETING APPRAISAL BY RECENT GRADUATES OF THE PGM PROGRAM AT NM SU Unless instructed otherw ise, please circle the number next to your answer. Remember, there are no right or wrong answers; also, your answers are completely confidential Q1#: How strongly do you agree or disagree w ith each of the follow ing st at ements? Use the follow ing six-point scale to answer, where: 1= strongly agree 4= somew hat disagre 2= somew hat agree, 5= strongly disagree, and 3= neit her agree nor disagree 6= no opinion or dont care Strongly Some- Neither Some- StronglyNo In general, the marketing Agree Agree Disagree Opinion faculty at NMSU were Disagree /Don't Disagree Knowledgeable about 2 5 6 current marketing theo Knowledgeable about current marketing practice able to relate relevant 3 5 Interesting lecturers 2 5 A1246 Innovative 5 Caring Profess Helpful 2 4444 5 Approachable 5 Q#2: Did any of your marketing instruct ors relate their lect ures or assignments to the golf industry? No If Yes, which class(es)and instructor(s)? (WRITE YOUR ANSWER BELOW
1 QUESTIONNAIRE: DEPARTMENT OF MARKETING APPRAISAL BY RECENT GRADUATES OF THE PGM PROGRAM AT NMSU Unless instructed otherw ise, please circle the number next to your answer. Remember, there are no right or w rong answers; also, your answers are completely confidential. Q1#: How strongly do you agree or disagree w ith each of the follow ing statements? Use the follow ing six-point scale to answ er, w here: 1= strongly agree, 4= somew hat disagree, 2= somew hat agree, 5= strongly disagree, and 3= neither agree nor disagree, 6= no opinion or don’ t care. In general, the marketing faculty at NMSU were . . . Strongly Agree Somewhat Agree Neither Agree nor Disagree Somewhat Disagree Strongly Disagree No Opinion /Don’t Care Knowledgeable about current marketing theory 1 2 3 4 5 6 Knowledgeable about current marketing practice 1 2 3 4 5 6 Able to relate relevant personal experiences 1 2 3 4 5 6 Interesting lecturers 1 2 3 4 5 6 Able to make class relevant to my future 1 2 3 4 5 6 Innovative 1 2 3 4 5 6 Caring 1 2 3 4 5 6 Professional 1 2 3 4 5 6 Helpful 1 2 3 4 5 6 Approachable 1 2 3 4 5 6 Q#2: Did any of your marketing instructors relate their lectures or assignments to the golf industry? Yes .......... ........ 1 No .......... ......... 2 If “Yes,” w hich class(es) and instructor(s)? (WRITE YOUR ANSWER BELOW.) ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________
Q#3: Think about your current job. In general, how worthw hile were the follow ing marketing courses in helping you to perform this job? Use the follow ing six-point scale to answer. where 1= very wort hw hile, 4= almost worthless 2= somew hat wort hw hile 5= worthless. and 3=slightly wort hw hile, 6= did not take the course Course Title Very Some- Slightly Almost Worth-Didn't Worth- what Worth- Worth- less while Worth. while 303 Principles of Market 310 Marketing Research 311 Consumer Dec Processes 312 Personal Selling 3333 444 6666 313 Retail Management 314 Advertising Strate 317 International Marketing 319 Marketing Management 324 Product Price Management 360 Business Transportation 3333 361 hysical Distribution Mgmt 450 Distribution Management 451 Food Marketing Systems 6666 453 Sales Management 455 Services Marketing Mgmt 456 Direct Marketing 459 Promotion Management 460 Business Traffic Management 461 Seminar in Entrepreneurship 111111111111111 22222222222222222 3333333 444444444444444 555555555555555 6 489 Strategy and Policy 490 Selected Topics 333 498 Independent Study
2 Q#3: Think about your current job. In general, how w orthw hile were the follow ing marketing courses in helping you to perform this job? Use the follow ing six-point scale to answ er, w here: 1= very w orthw hile, 4= almost w orthless, 2= somew hat w orthw hile, 5= w orthless, and 3= slightly w orthw hile, 6= did not take the course. MK TG Course Title Very Worthwhile Somewhat Worth. Slightly Worthwhile Almost Worthless Worthless Didn't Take 303 Principles of Marketing 1 2 3 4 5 6 310 Marketing Research 1 2 3 4 5 6 311 Consumer Dec. Processes 1 2 3 4 5 6 312 Personal Selling 1 2 3 4 5 6 313 Retail Management 1 2 3 4 5 6 314 Advertising Strategy 1 2 3 4 5 6 317 International Marketing 1 2 3 4 5 6 319 Marketing Management 1 2 3 4 5 6 324 Product & Price Management 1 2 3 4 5 6 360 Business Transportation 1 2 3 4 5 6 361 Physical Distribution Mgmt. 1 2 3 4 5 6 450 Distribution Management 1 2 3 4 5 6 451 Food Marketing Systems 1 2 3 4 5 6 453 Sales Management 1 2 3 4 5 6 455 Services Marketing Mgmt. 1 2 3 4 5 6 456 Direct Marketing 1 2 3 4 5 6 459 Promotion Management 1 2 3 4 5 6 460 Business Traffic Management 1 2 3 4 5 6 461 Seminar in Entrepreneurship 1 2 3 4 5 6 489 Strategy and Policy 1 2 3 4 5 6 490 Selected Topics 1 2 3 4 5 6 498 Independent Study 1 2 3 4 5 6
Q# 4: Which required courses, if any, failed to meet your educational needs? Why (WRITE YOUR ANSWER BELOW. LEAVE BLANK IF ALL REQUIRED COURSES MET YOUR EDUCATIONAL NEEDS.) (1) Why? Wh (3) Why? Q#5: In general, how well did your marketing courses prepare you to perform the follow ing job-related skills? Use the follow ing six-point scale to answer, where 1=totally prep 4= unprepared 2= mostly prepared 5= no opinion, and 3= somew hat prepared 6= skill unrelated to current job Job-related skill Totally Some-Some-TotallyNo Unre- what Unprep Opinion lated Prep. Unprep Skill /riting skills king skills Listening skills 111111 Analytical skills (such as dat a 333333333 55555 5 Team-working skills Leadership skills 111 Organizat ional skills(such as 4 time management lanning and budgeting skills 3 55555 1111 2222222222222 6666666666666 Computer word processing skills 4 Computer spreadsheet skills nternet skills Q#6: Who was your best instructor, and w hy? WRITE YOUR ANSWER BELOW.)
3 Q#4: Which required courses, if any, failed to meet your educational needs? Why? (WRITE YOUR ANSWER BELOW. LEAVE BLANK IF ALL REQUIRED COURSES MET YOUR EDUCATIONAL NEEDS.) (1) _____________________ Why? ______________________________________ _______________________________________________________________________ (2) _____________________ Why? ______________________________________ _______________________________________________________________________ (3) _____________________ Why? ______________________________________ _______________________________________________________________________ Q#5: In general, how w ell did your marketing courses prepare you to perform the follow ing job-related skills? Use the follow ing six-point scale to answ er, w here: 1= totally prepared, 4= unprepared, 2= mostly prepared, 5= no opinion, and 3= somewhat prepared, 6= skill unrelated to current job. Job-related Skill Totally Prep. Somewhat Prep. Somewhat Unprep . Totally Unprep . No Opinion Unrelated Skill Writing skills 1 2 3 4 5 6 Reading skills 1 2 3 4 5 6 Public speaking skills 1 2 3 4 5 6 Listening skills 1 2 3 4 5 6 Decision-making skills 1 2 3 4 5 6 Analytical skills (such as data analysis) 1 2 3 4 5 6 Team-w orking skills 1 2 3 4 5 6 Leadership skills 1 2 3 4 5 6 Organizational skills (such as time management) 1 2 3 4 5 6 Planning and budgeting skills 1 2 3 4 5 6 Computer word processing skills 1 2 3 4 5 6 Computer spreadsheet skills 1 2 3 4 5 6 Internet skills 1 2 3 4 5 6 Q#6: Who w as your best instructor, and w hy? (WRITE YOUR ANSWER BELOW.) ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________
Q#7: In general, how worthw hile were the follow ing PGM-related courses in helping you to perform this job? Use the follow ing six-point scale to answer, where 1= very wort hw hile, 4= almost wort hless 2= somew hat wort hw hile 5= worthless and 3= slight ly wort hw hile, 6= did not take the course Course Number and Title Very Some- Slightly Almost Worth- Didn't Worth- what Worth- Worth ess Take while Worth- while less while MKTG 291: PGM Coop #1 MKTG 390: Golf Course Operations MKTG 391: PGM Coop #2 301: Intro. to Landscape HORT 401: Turf Management HNFS 163: Nutrition for health 11111 2222222 333333333 4444 555555555 6666 666 HNFS 467: Food service Organization Management SP M 271: Anatomy 2 SP M 305: Kinesiolo Q#8: Of your non-marketing courses, which three courses prepared you best for your current job? (WRITE YOUR ANSWER BELOW. (3) How Q#9: On a scale of 1 to 10, where 1 means no preparation at all, and 10 means complete preparation, how well w ould you say that the marketing program at New Mexico State University prepared you for your present job? Pre 8.....9.....10.....completePrep Q#10: On a scale of 1 to 10, where 1 means no preparation at all, and 10 means complete preparation, how well would you say that your overall education at New Mexico State University prepared you for your present job? 3.4…….5..6.7.…8……9...10. Complete Prep
4 Q#7: In general, how w orthw hile were the follow ing PGM-related courses in helping you to perform this job? Use the follow ing six-point scale to answer, w here: 1= very w orthw hile, 4= almost w orthless, 2= somew hat w orthw hile, 5= w orthless, and 3= slightly w orthw hile, 6= did not take the course. Course Number and Title Very Worthwhile Somewhat Worthwhile Slightly Worthwhile Almost Worthless Worthless Didn't Take MKTG 291: PGM Coop #1 1 2 3 4 5 6 MKTG 390: Golf Course Operations 1 2 3 4 5 6 MKTG 391: PGM Coop #2 1 2 3 4 5 6 HORT 301: Intro. to Landscape Design 1 2 3 4 5 6 HORT 401: Turf Management 1 2 3 4 5 6 HNFS 163: Nutrition for Health 1 2 3 4 5 6 HNFS 467: Food Service Organization & Management 1 2 3 4 5 6 SP M 271: Anatomy 1 2 3 4 5 6 SP M 305: Kinesiology 1 2 3 4 5 6 Q#8: Of your non-marketing courses, which three courses prepared you best for your current job? (WRITE YOUR ANSWER BELOW.) (1) _____________________ How? ______________________________________ _______________________________________________________________________ (2) _____________________ How? ______________________________________ _______________________________________________________________________ (3) _____________________ How? ______________________________________ _______________________________________________________________________ Q#9: On a scale of 1 to 10, w here 1 means no preparation at all, and 10 means complete preparation, how w ell w ould you say that the marketing program at New Mexico State University prepared you for your present job? No Prep.....1.....2.....3.....4.....5.....6.....7.....8.....9.....10.....Complete Prep Q#10: On a scale of 1 to 10, w here 1 means no preparation at all, and 10 means complete preparation, how w ell would you say that your overall education at New Mexico State University prepared you for your present job? No Prep.....1.....2.....3.....4.....5.....6.....7.....8.....9.....10.....Complete Prep
Q#11: In general, how worthw hile were the follow ing PGM workshops in helping you to perform this job? Use the follow ing six-point scale to answ er, where 1= very wort hw hile, 4= almost wort hless 2= somew hat wort hw hile 5= worthless and 3= slight ly wort hw hile, 6= did not take the course Course Title Very Some- Slightly Almost Worth- Didn't Worth- what Worth- Worth ess Take while Worth- while less while Golf Club Repair/Fitting Rules of golf Golf cart maintenance 2 Teaching w Q#12: The PGM program is considering a two-week course that would be conducted during the semester by a PGA professional. The course will meet daily for roughly two hours. Although the PGM program would coordinate it, students enrolled in the course would pay a $100 registration fee How wort hw hile are the follow ing topics for this course? Use the follow ing five point scale to answer, where 1= very wort hw hile 4= almost worthless. and 2= somew hat wort hw hile 5= wort hless 3= slight ly wort hw hile, Topics Very Some- Slightly Almost Worth Worth- what Worth- Worth- less while Worth- while less hile Calligraph Cash register operations Computer programs 3 5 Handicapping History of golf Preparing for interview s 222222222 5 Scheduling Sports(golf) psychology 3 5 Tournaments and banquets 5
5 Q#11: In general, how w orthw hile were the follow ing PGM w orkshops in helping you to perform this job? Use the follow ing six-point scale to answ er, w here: 1= very w orthw hile, 4= almost w orthless, 2= somew hat w orthw hile, 5= w orthless, and 3= slightly w orthw hile, 6= did not take the course. Course Title Very Worthwhile Somewhat Worthwhile Slightly Worthwhile Almost Worthless Worthless Didn't Take Golf Club Repair/Fitting 1 2 3 4 5 6 Rules of Golf 1 2 3 4 5 6 Golf Cart Maintenance 1 2 3 4 5 6 Teaching Workshop 1 2 3 4 5 6 Q#12: The PGM program is considering a tw o-w eek course that w ould be conducted during the semester by a PGA professional. The course w ill meet daily for roughly tw o hours. Although the PGM program would coordinate it, students enrolled in the course w ould pay a $100 registration fee. How w orthw hile are the follow ing topics for this course? Use the follow ing fivepoint scale to answ er, w here: 1= very w orthw hile, 4= almost w orthless, and 2= somew hat w orthw hile, 5= w orthless. 3= slightly w orthw hile, Topics Very Worthwhile Somewhat Worthwhile Slightly Worthwhile Almost Worthless Worthless Calligraphy 1 2 3 4 5 Cash register operations 1 2 3 4 5 Computer programs 1 2 3 4 5 Handicapping 1 2 3 4 5 History of golf 1 2 3 4 5 Preparing for interview s 1 2 3 4 5 Scheduling 1 2 3 4 5 Sports (golf) psychology 1 2 3 4 5 Tournaments and banquets 1 2 3 4 5
Q# 13: Are there any marketing-related activities, programs, or courses that w ould have better prepared you for your career but were unavailable w hen you attended New Mexico State? No If Yes, which activities, programs, or courses? WRITE YOUR ANSWER B且oW) Q#14: How strongly do you agree with the follow ing statement? PGM students should have a separate program limited to golf-related courses Strongly agree Somew hat disagree Strongly disagree Neit her agree nor disagree ..3 Finally, we would like to ask you a few personal questions. We will use these questions to group your answers with those of similar people. Rest assured that your answers are anonymous and confidential Q#15: In w hat year did you(or w ill you) receive your undergraduate degree? (WRITE YOUR ANSWER HERE) Q# 16: Did you pursue graduate studies after you received your degree from New Mexico State University Y If "Yes, did you receive a graduate degree? If Yes, from which school? (WRITE YOUR ANSWER HERE) Q#17: What w as your overall Grade Point Average at New Mexico St ate University?(WRITE YOUR ANSWER HERE) Q#18: From your junior year onward, would you describe yourself more as a full-time student or a part-time student? Full-time student Part-time student
6 Q#13: Are there any marketing-related activities, programs, or courses that w ould have better prepared you for your career but w ere unavailable w hen you attended New Mexico State? Yes .......... ........ 1 No .......... ......... 2 If “Yes,” w hich activities, programs, or courses? (WRITE YOUR ANSWER BELOW.) _______________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________ Q#14: How strongly do you agree w ith the follow ing statement? PGM students should have a separate program limited to golf-related courses. Strongly agree .......... . 1 Somew hat disagree ......... 4 Somew hat agree ......... 2 Strongly disagree .......... . 5 Neither agree nor disagree . . 3 Finally, w e would like to ask you a few personal questions. We will use these questions to group your answ ers with those of similar people. Rest assured that your answ ers are anonymous and confidential. Q#15: In w hat year did you (or w ill you) receive your undergraduate degree? (WRITE YOUR ANSWER HERE.) .......... .......... ..... ____________ Q#16: Did you pursue graduate studies after you received your degree from New Mexico State University? Yes .......... ........ 1 No .......... ......... 2 If "Yes," did you receive a graduate degree? Yes ........ 1 No ......... 2 If "Yes," from w hich school? (WRITE YOUR ANSWER HERE.) . . ________________________ Q#17: What w as your overall Grade Point Average at New Mexico State University? (WRITE YOUR ANSWER HERE.) .......... _______________ Q#18: From your junior year onward, w ould you describe yourself more as a full-time student or a part-time student? Full-time student ......... 1 Part-time student ......... 2
Q#19: On average, how many credits did you carry during a ty pical semester? 0 to 3 13to15 4 to 6 16to18 7 to 9 19 or more 567 10to12 Q#20: In an average week, how much out-of-class time did you spend on course work? Less than 5 21to25 5to10 26to30 11to15 30 or more 16to20 Q#21: What is your current job title?(WRITE YOUR ANSWER BELOW. Q#22: What is the name of your current employer? (WRITE YOUR ANSWER BELOW. Q#23: What is your home zip code? (WRITEYOUR ANSWER HERE) Q#24: In what year were you bon? (WRITE YOUR ANSWER HERE) Q#25: What is your race? Asian White Black Hispanic Do not wish to answer 456 Q#26: Which income range best describes your personal, as opposed to household annual income? Less than $15,000 Between $15,000 and $20,000 Between $21,000 and $25, 000 Between $26,000 and $30,000 Between $31,000 and $35, 000 Between $36, 000 and $40,000 1234567 More than $40,000 Do not wish to answer Q#27: What is your gender? Male Female We, the department of marketing at NMSU, really appreciate the time and ffort that you spent in completing this questionnaire. Thank you for your cooperation
7 Q#19: On average, how many credits did you carry during a typical semester? 0 to 3 .......... ....... 1 13 to 15 .......... ....... 5 4 to 6 .......... ....... 2 16 to 18 .......... ....... 6 7 to 9 .......... ....... 3 19 or more .......... ..... 7 10 to 12 .......... ..... 4 Q#20: In an average w eek, how much out-of-class time did you spend on course w ork? Less than 5 .......... ... 1 21 to 25 .......... ....... 5 5 to 10 .......... ...... 2 26 to 30 .......... ....... 6 11 to 15 .......... ..... 3 30 or more .......... ..... 7 16 to 20 .......... ..... 4 Q#21: What is your current job title? (WRITE YOUR ANSWER BELOW.) ____________________________________________________________________________ Q#22: What is the name of your current employer? (WRITE YOUR ANSWER BELOW.) ____________________________________________________________________________ Q#23: What is your home zip code? (WRITE YOUR ANSWER HERE.) .... _____________ Q#24: In w hat year w ere you born? (WRITE YOUR ANSWER HERE.) ... ______________ Q#25: What is your race? Asian .......... ....... 1 White .......... ......... 4 Black .......... ....... 2 Other .......... ......... 5 Hispanic .......... ..... 3 Do not w ish to answ er ....... 6 Q#26: Which income range best describes your personal, as opposed to household, annual income? Less than $15,000 .......... .......... .......... ......... 1 Betw een $15,000 and $20,000 .......... .......... .......... 2 Betw een $21,000 and $25,000 .......... .......... .......... 3 Betw een $26,000 and $30,000 .......... .......... .......... 4 Betw een $31,000 and $35,000 .......... .......... .......... 5 Betw een $36,000 and $40,000 .......... .......... .......... 6 More than $40,000 .......... .......... .......... ......... 7 Do not w ish to answ er .......... .......... .......... ....... 8 Q#27: What is your gender? Male .......... ........ 1 Female .......... ...... 2 We, the department of marketing at NMSU, really appreciate the time and effort that you spent in completing this questionnaire. Thank you for your cooperation