Lesson Five Letters about Routine Inquiries 第五课 日常询盘信 教学目的 了解一般询盘信的特点，认识其格式和语言特征 运用一般询函的写作方法和写作技巧撰写普通询函 掌握本课信例的语言重点和专业术语 按照要求完成课后练习 Communication in Routine Requests Most business people write letters inquiring information about products, services,prices,operationand also personnel.Since an inquiry is a door opener for further business,readers accept it optimistically;but at the same time,they draw an opinion about the writer based on the quality ofthe letter.The following guideline will lead you to make effective requests: 1. Begin with the main point 2. Explain why you are making the inquiry 3. Ask specific questions 4. Make your requirement politely. Specimen Letters 5.1.A Routine Inquiry Concerning a Product Dear Sirs Does your company manufacture a semigloss printing paper that is ofa very heavy weight(approximately 25 Ibs.)
Lesson Five Letters about Routine Inquiries 第五课 日常询盘信 教学目的 了解一般询盘信的特点，认识其格式和语言特征 运用一般询函的写作方法和写作技巧撰写普通询函 掌握本课信例的语言重点和专业术语 按照要求完成课后练习 Communication in Routine Requests Most business people write letters inquiring information about products, services, prices, operation and also personnel. Since an inquiry is a door opener for further business, readers accept it optimistically; but at the same time, they draw an opinion about the writer based on the quality of the letter. The following guideline will lead you to make effective requests: 1. Begin with the main point 2. Explain why you are making the inquiry 3. Ask specific questions 4. Make your requirement politely. Specimen Letters 5.1. A Routine Inquiry Concerning a Product Dear Sirs Does your company manufacture a semigloss printing paper that is of a very heavy weight (approximately 25 lbs.)?
Our company has developed a new skill for printing high-quality booklets.It producesexcellent results.However,it requires a much heavier bond paperthan we are presently able to obtain. Please send your reply concerning the above,plus sales terms and conditions, priorto October 20.We are sure what you may provide would be helpful for us to meet the commitments to our customers. Thank you in advance for your kindly cooperation. Faithfully yours 5.2.An Inquiry for a Meeting Brochure Dear Sirs May we have a copy ofyour brochures concerning the Meeting,which was held on July 10,2003,for announcingprojects on industrial development in Northwest China? Yesterday's China Daily included an article about the meeting.Some thoughts and plans were presented on the electronic and water-treatment fields.We would appreciate more details than those were printed in the paper. It would be most helpful if you could send us all the necessary information.We are sure it will be beneficial to both ofus in the near future. Yours faithfully 5.3.A Request for Extensionofa Letter of Credit Dear Mr.Nelson We thank you for your Letter ofCredit No.1234 covering the 200 sets of Butterfly sewing machines.We are sure that goods ofthe best quality will find a steady market in your area. Owing to the heavy commitment of the orders,our manufacturer has to delay the supply ofyour order No.9876until the end of September.It is estimated that the goods are to be ready for shipment through S.S."Silver River"from Tanggu on or about October 5. It would be very much appreciated if you could extend the shipment date of your L/C to October 15 and validity to October 30. Thank you in advance for your cooperation. Sincerely yours
Our company has developed a new skill for printing high-quality booklets. It produces excellent results. However, it requires a much heavier bond paper than we are presently able to obtain. Please send your reply concerning the above, plus sales terms and conditions, prior to October 20. We are sure what you may provide would be helpful for us to meet the commitments to our customers. Thank you in advance for your kindly cooperation. Faithfully yours 5.2. An Inquiry for a Meeting Brochure Dear Sirs May we have a copy of your brochures concerning the Meeting, which was held on July 10, 2003, for announcing projects on industrial development in Northwest China? Yesterday's China Daily included an article about the meeting. Some thoughts and plans were presented on the electronic and water-treatment fields. We would appreciate more details than those were printed in the paper. It would be most helpful if you could send us all the necessary information. We are sure it will be beneficial to both of us in the near future. Yours faithfully 5.3. A Request for Extension of a Letter of Credit Dear Mr. Nelson We thank you for your Letter of Credit No. 1234 covering the 200 sets of Butterfly sewing machines. We are sure that goods of the best quality will find a steady market in your area. Owing to the heavy commitment of the orders, our manufacturer has to delay the supply of your order No. 9876 until the end of September. It is estimated that the goods are to be ready for shipment through S. S. "Silver River” from Tanggu on or about October 5. It would be very much appreciated if you could extend the shipment date of your L/C to October 15 and validity to October 30. Thank you in advance for your cooperation. Sincerely yours
5.4.A Form Letter for Routine Inquiry Dear Sirs We would like to consider your product for inclusion in (our stainless steel kitchenware)line.May we have a copy ofyour Spring 2003 catalogand price list Thank you very much. Sincerely yours 常用语句 1.As we are in the market for...,we should be pleased ifyou would send us your best quotations. 2.We have seen your advertisement in...and shall be glad if you will send us particulars of.... 3.If you can supply goods ofthe typeand quality required,we may place regular orders for large quantities. 4.It gives us much pleasure to send you the catalogues asked for in your letter of... 5.We regret to inform you that we are not in a position to cover your need for the said goods.Once our supplies arereplenished,we shall be only too pleased to revert to this matter. 6.We have much pleasure in enclosing a quotation sheet for products and trust that their high quality will induce you place a trial order. 7.Your enquiry of January 10,2001 has been referred to attention as weare the exporters ofthe articles you require. 8.We put forward for your consideration an offer for our products,and hope you will take advantage of this opportunity. 9.As the goods ofyour specifications are in short supply,we intend to furnish you with our commodity as a substitute,which is of good quality and very close to your specifications but will be offered at a more favorable price. 10.Several ofmy customers have recently expressed interest in your waterproofgarments and enquired about their quality.We should be glad if you could send us samples and quotations
5.4. A Form Letter for Routine Inquiry Dear Sirs We would like to consider your product for inclusion in (our stainless steel kitchenware) line. May we have a copy of your Spring 2003 catalog and price list. Thank you very much. Sincerely yours 常用语句 1. As we are in the market for … , we should be pleased if you would send us your best quotations. 2. We have seen your advertisement in… and shall be glad if you will send us particulars of…. 3. If you can supply goods of the type and quality required, we may place regular orders for large quantities. 4. It gives us much pleasure to send you the catalogues asked for in your letter of… 5. We regret to inform you that we are not in a position to cover your need for the said goods. Once our supplies are replenished, we shall be only too pleased to revert to this matter. 6. We have much pleasure in enclosing a quotation sheet for products and trust that their high quality will induce you place a trial order. 7. Your enquiry of January 10, 2001 has been referred to attention as we are the exporters of the articles you require. 8. We put forward for your consideration an offer for our products, and hope you will take advantage of this opportunity. 9. As the goods of your specifications are in short supply, we intend to furnish you with our commodity as a substitute, which is of good quality and very close to your specifications but will be offered at a more favorable price. 10. Several of my customers have recently expressed interest in your waterproof garments and enquired about their quality. We should be glad if you could send us samples and quotations
1 Review Questions 1.In what situation is a routine inquiry written? 2.List the outlines recommended for routine inquiries 3.What are the advantages ofusing a direct plan for routine inquiries? 4.What are the differences between a detailed routine inquiry and a form letter? Application Problem in the textbook Write a routine inquiry according to the fallowing information you are the import manager ofa light industrial products export and import corporation; you read an advertisement on plastic kitchenware in the current issue ofthe House Furnishing Review; there is a ready market for kitchenware in your area; you need a brochure concerning the necessary information. Publishing House, University oflInternational Business and Economics. 12 Huixindong Street >>Huixin Dongjie Street,Chaoyang District Beijing,100029P.R.ChinaChina Huanghe River October 12,2002 Penguin Putnam Inc. 375 Hudson Street Brooklyn;Queensland;Manhattan;Bronx;Harlem New York.NY 10014-2345
Review Questions 1. In what situation is a routine inquiry written? 2. List the outlines recommended for routine inquiries. 3. What are the advantages of using a direct plan for routine inquiries? 4. What are the differences between a detailed routine inquiry and a form letter? Application Problem in the textbook Write a routine inquiry according to the fallowing information. ✓ you are the import manager of a light industrial products export and import corporation; ✓ you read an advertisement on plastic kitchenware in the current issue of the House Furnishing Review; ✓ there is a ready market for kitchenware in your area; ✓ you need a brochure concerning the necessary information. Publishing House, University of IInternational Business and Economics, 12 Huixindong Street >>Huixin Dongjie Street, Chaoyang District Beijing, 100029P. R. ChinaChina Huanghe River October 12, 2002 Penguin Putnam Inc. 375 Hudson Street Brooklyn; Queensland; Manhattan; Bronx; Harlem New York, NY 10014-2345
U.S.A. Dear Sir or Madam, We acknowledged on-line that your company publishes fiction/you're you are a publisher offiction/various media medium or popular fictions.Weare quite interested in developing/distributing your products in China it. We are Publishing House of the University ofInternational Business and Economics,Beijing,China.In additionto Besides publishing business books,our business includes wholesaling and retailing of English novels.Recently,there has been a big demand for popular English fiction of/since the 1950s from our Chinese customers reading Engblish/foreign customers based in Beijing.And we are glad that your company has this kindg of publication. It would be kind of you to send us a copy ofbrochure ofyour publications,plus sales terms,prior to October 20. We are sure what you may provide would be helpful for us to meet our customers requirements Faithfully yours, Li Wei Purchasing Manager Dear Sirs, May we have a copy ofyour brochures concerning your MD models MZ-N10 and MZ-E10?We have got information from your website(www.sonystyle.com.cn) that they will be put onto market this November to celebrate the 10 th anniversary of the introduction ofSONY MD. Our company has been agenting digital products for over five years.With an established selling channel and a ready market,we would like to step into the MD business.And your products are a good choice
U.S.A. Dear Sir or Madam, We acknowledged on-line that your company publishes fiction / you’re you are a publisher of fiction /various media medium or popular fictions. We are quite interested in developing / distributing your products in China it. We are Publishing House of the University of International Business and Economics, Beijing, China. In addition to Besides publishing business books, our business includes wholesaling and retailing of English novels. Recently, there has been a big demand for popular English fiction of / since the 1950s from our Chinese customers reading Engblish /foreign customers based in Beijing. And we are glad that your company has this kindg of publication. It would be kind of you to send us a copy of brochure of your publications, plus sales terms, prior to October 20. We are sure what you may provide would be helpful for us to meet our customers requirements. Faithfully yours, Li Wei Purchasing Manager Dear Sirs, May we have a copy of your brochures concerning your MD models MZ-N10 and MZ-E10? We have got information from your website (www.sonystyle.com.cn) that they will be put onto market this November to celebrate the 10th anniversary of the introduction of SONY MD. Our company has been agenting digital products for over five years. With an established selling channel and a ready market, we would like to step into the MD business. And your products are a good choice
Yours Faithfully, John Smith Product Mmanager IKEA CHINA, 27 North Third Three Ring Road, Xicheng District, Beijing,100000 China October 16,2002 Inter IKEA Systems B.V. 001 of Palmestraat NL-2616 LN Delft The netherlands Dear Sirs, Does your company distribute to China/manufacture the kitchen lighting,Item 90, that was advertised on Page43,in the Oct,2002 issue ofthe House Furnishing Review ()?If yes,who are they?Please provide detailed contact info If no,would you consider hiring us as your agent in China? My department is responsible for the import of kitchen wares.According to our marketing survey, your goods will have a steady market in our area.Our marketing survey indicates a steady market in our areas for your goods. We could appreciate it very much if you send us your brochure concerning Item 90,Kitchen Lightning 234 with sales terms. Faithfully yours
Yours Faithfully, John Smith Product Mmanager IKEA CHINA, 27 North Third Three Ring Road, Xicheng District, Beijing, 100000 China October 16, 2002 Inter IKEA Systems B.V. 0Ol of Palmestraat NL-2616 LN Delft The Netherlands Dear Sirs, Does your company distribute to China / manufacture the kitchen lighting, Item 90, that was advertised on Page 43, in the Oct, 2002 issue of the House Furnishing Review ()?. If yes, who are they? Please provide detailed contact info. If no, would you consider hiring us as your agent in China? My department is responsible for the import of kitchen wares. According to our marketing survey, your goods will have a steady market in our area. Our marketing survey indicates a steady market in our areas for your goods. We could appreciate it very much if you send us your brochure concerning Item 90, Kitchen Lightning 234 with sales terms. Faithfully yours
Li Jian Import Manager Beijing Fuyang Commercial Facility CO. Room 880,Beijing Fusheng Mansion, 37 Maizidian Street,Chaoyang District, Beijing 100026,China October 16,2002 Instruments for Mettler Joledo Inc. 20 Green Park Plaza, New York NYNY 10021.U.S.A. Dear Sirs, Does your company manufacture a kind ofelectronic fans,that is,Clip-on Fan Series FTW-156? Our company is a household electrical appliances importer.Our Marketing Department has identified a ready market for clip-on fans as shown in your recent brochure
Li Jian Import Manager Beijing Fuyang Commercial Facility CO. Room 880, Beijing Fusheng Mansion, 37 Maizidian Street, Chaoyang District, Beijing 100026, China October 16, 2002 Instruments for Mettler Joledo Inc. 20 Green Park Plaza, New York NYNY 10021, U.S.A. Dear Sirs, Does your company manufacture a kind of electronic fans, that is, Clip -on Fan Series FTW-156? Our company is a household electrical appliancesimporter. Our Marketing Department has identified a ready market for clip-on fans as shown in your recent brochure
We would appreciate it very much if you could send us the brochure about the product.We are sure what you may provide would be of help to us/helpful to us. Yours faithfully, Zhang Ling ZHANG Ling Zhangling Purchasing Manger Enomoto Co,Ltd 47 Hubin Road Wuxi 513415,China October 9,2002 Xiangfan 525 Pump Co,Ltd. 27 Yicheng Road Xiangfan 441404,China Dear Sirs, Does your company want to purchase our product of the large gray iron casting(4400*1500*115012T)? Our company---Enomoto,can provide you machining-finished casting parts of stainless steel,heat resistant steel or other special alloys.The casting products are at charged/claimed/debited in low price and the quality and delivery are guaranteed. If you are interested,please sendyour reply,plus sale terms and conditions. We are sure it will be beneficial to both of us in the near future. Sincerely yours, Li Ming
We would appreciate it very much if you could send us the brochure about the product. We are sure what you may provide would be of help to us / helpful to us. Yours faithfully, Zhang Ling ZHANG Ling Zhangling Purchasing Manger Enomoto Co,Ltd. 47 Hubin Road Wuxi 513415, China October 9, 2002 Xiangfan 525 Pump Co, Ltd. 27 Yicheng Road Xiangfan 441404,China Dear Sirs, Does your company want to purchase our product of the large gray iron casting (4400*1500*115012T)? Our company -- -Enomoto, can provide you machining-finished casting parts of stainless steel, heat resistant steel or other special alloys. The casting products are at / charged /claimed / debited in low price and the quality and delivery are guaranteed. If you are interested, please send your reply, plus sale terms and conditions. We are sure it will be beneficial to both of us in the near future. Sincerely yours, Li Ming
Dear Sirs:/, We sell/distribute medicare products in Beijing.It would be kind of you to/if you could May we have a brochure on the contact lenses your company produces for the global market? I read an advertisement about the newly developed contact lens named monthly renewals ofyour company and was interested in it.Our recent survey shows that there's a ready market for products ofthis nature that product. would you please send me a brochure on/about that? Faithfully yours Sunkist Oranges Unicom Ltd. Sunny Juice Company, P.O.Box6154 23 Mossadak Street, Hongxia Rd.,Mailbox 20, San Francisco,CA 12345-6154 Changping District,Beijing, U.S.A. 100000P.R.China Dear Sirs, Would you be so kind to quote us on your Sunkist oranges? Our company plans to to produce orange juice for the local market.Sunkist oranges,with their good flavor and rich nourishments nutrition,are fairly popular in China/in the market ofChina/China market/China market. It will would be highly appreciated ifyou could provide us with sales terms and conditions,prior to November 1. Yours faithfully
Dear Sirs: /, We sell / distribute medicare products in Beijing. It would be kind of you to / if you could May we have a brochure on the contact lenses your company produces for the global market? I read an advertisement about the newly developed contact lens named monthly renewals of your company and was interested in it. Our recent survey shows that there’s a ready market for products of this nature that product. would you please send me a brochure on / about that? Faithfully yours Sunkist Oranges Unicom Ltd. Sunny Juice Company, P.O.Box 6154 23 Mossadak Street, Hongxia Rd., Mailbox 20, San Francisco,CA 12345-6154 Changping District, Beijing, U.S.A. 100000P.R. China Dear Sirs, Would you be so kind to quote us on your Sunkist oranges? Our company plans to to produce orange juice for the local market. Sunkist oranges, with their good flavor and rich nourishments nutrition, are fairly popular in China /in the market of China / China market / China market. It will would be highly appreciated if you could provide us with sales terms and conditions, prior to November 1. Yours faithfully
October 12.2002 Usha Industrial Corporation Post Box No.6015,Near Ajit Mills Rakihial Road,Ahmedabad 380 023 INDIA Dear Sirs Does your company still manufacture Aluminum HDPE Spinning Cans and Yarn Carriers(especially Ring &Doubling Tubes)as displayed/as advertised in publication(s). offshore Usha Our company manufactures cotton and wool products,and supplies to mainly to Japan/USA twenty/a number ofmarket overseas/countries and regions.A vigorous and boomingtextile company must need a lot of the products above of high quality. It would be very much appreciated if you could send us your catalogtogether with the price list as specifically as possible.We are sure it will be beneficial to both of us in the near future. Faithfully yours
October 12, 2002 Usha Industrial Corporation Post Box No.6015, Near Ajit Mills Rakihial Road, Ahmedabad 380 023 INDIA Dear Sirs Does your company still manufacture Aluminum & HDPE Spinning Cans and Yarn Carriers (especially Ring &Doubling Tubes) as displayed / as advertised in publication(s). offshore Usha Our company manufactures cotton and wool products, and supplies to mainly to Japan /USA twenty / a number of market overseas/countries and regions. A vigorous and booming textile company must need a lot of the products above of high quality. It would be very much appreciated if you could send us your catalog together with the price list as specifically as possible. We are sure it will be beneficial to both of us in the near future. Faithfully yours