试卷代号：1361 国家开放大学（中央广播电视大学）2015年秋季学期“开放本科”期末考试 国际商务交际试题 2016年1月 注意事项 、将你的学学，牲名及分较（工作站）名称写在答题纸的规定 姑内。考试结来后，把试卷和苍通纸放在桌于上。试卷和谷通纸均不 得带出芳场。监芳人收完考卷和答题纸后才可离开考场。 二、仔细读懂题目的说明，并按题目要求和答题示例答题。答案一 定要写在答题纸的指定位置上，写在试卷上的答案无效。 三、用蓝、黑圆珠笔或钢笔答题，使用铅笔答题无效。 1455
试卷代号 :1361 国家开放太学〈中点广播电视大学 ~2015 年歌手学期 开放牛科"期末~试 国际商务交际试题 :1 01ι 注意事璜 -，将你的学子 雄，在 分获{工fF革)巫帮填写品答题然鸪规定 拦内 考试结丰后，把武斗左手口答题纸放在桌寸上?试，卷和答题纸均不 得带出考场。监考人收完考卷和各题纸后才叮离开考场。 二、仔细读懂题目的说明，并按题目要求和答题示例答题。答案一 定要写在答题纸的指定位置上，写在试卷上的答案无效。 三、用蓝、黑圆珠笔或钢笔答题，使用铅笔答题无效。 1455
Part One Reading (20 points) Doing business beyond borders is now commonplace.Not only are market borders blurring,but acquisitions,mergers,alliances,and buyouts are obscuring the nationality of many companies.The quirky Vermont ice cream purveyor Ben Jerry's is a division of Dutch multinational Unilever;Bridgestone Americas is owned by a Japanese conglomerate; the Arco gas station chain is a subsidiary of the third-largest energy company in the world, British Petroleum;and "Your Neighborhood Grocery Store,"Trader Joe's,is owned by Germany's top discounter,Aldi.Two thirds of Colgate-Palmolive's employees work outside North America,and Nike is raking in more revenue overseas than in the United States. Procter Gamble wants to more than double its sales over the next 15 years,primarily by expanding into developing markets.What's more,7-Eleven is the highest-grossing retailer in Japan and has nearly twice as many outlets there as it has in the United States. To be successful in this interdependent global village,companies are increasingly finding it necessary to adapt to other cultures.In promoting its shoes and clothes to kids from Rome to Rio de Janeiro,Nike features Brazilian soccer star Ronaldo,rather than a U.S.basketball star.To sell its laundry products in Europe,Unilever learned that Germans demand a product that is gentle on lakes and rivers.Spaniards wanted cheaper products that get shirts white and soft.and Greeks preferred small packages that were cheap gnd eaty to rarry home.To nugh ketehup in Japan.H.J.Hoing had ta avoreama n gultural rogigianen t8 gweot flavorg.Thus,it affered Japanese homomakarg aooking lassong ingtruating tham how I0 ueo tho gugary ro日euee8n8用8l8t8.盟ueag8s,Hn&pnE.D8minB慧Pj鬥22朗t8P8dt8th8 J99 nogo by9ddn度equid8 ite pi2 aa tapping段a.Ma&D8nad'a is adjuating itn m△nua ta auit t房& di8 tary pre8f销cA8fU态ydiU6#a68uatδ指a护aar6i片dh。dld. Why are buaincsses ruahing to expand around the worldo What is cousing this danh toward globalization of markets and blurring of national identitics?Many companice are increasingly looking overscas as domestic markets maturc.They can no longcr cxpcct double-digit sales growth at home.Another significant factor is the passage of favorable 1456
Part One Reading (20 points) Doing business beyond borders is now commonplace. Not only are market borders blurring , but acquisitions, mergers, alliances, and buyouts are obscuring the nationality of many companies. The quirky Vermont ice cream purveyor Ben & Jerry' s is a division of Dutch multinational Unilever; Bridgestone Americas is owned by a Japanese conglomerate; the Arco gas station chain is a subsidiary of the third-largest energy company in the world. British Petroleum; and "Your Neighborhood Grocery Store ," Trader Joe' s, is owned by Germany' s top discounter, Aldi. Two thirds of Colgate-Palmolive' s employees work outside North America , and Nike is raking in more revenue overseas than in the United States. Procter & Gamble wants to more than double its sales over the next 15 years, primarily by expanding into developing markets. What' s more , 7-Eleven is the highest-grossing retailer in Japan and has nearly twice as many outlets there as it has in the United States. To be successful in this interdependent global village , companies are increasingly finding it necessary to adapt to other cultures. In promoting its shoes and clothes to kids from Rome to Rio de ] uneiro , Nike feature Bruúliun soccer star Ronaldo , rather thun u U. S. busketbull star. To sell its laundry products in Europe I Unilever learned that Gerrnans dernand a product thíll is Rentle on lílkes ílnct rivt'fs. 5p;mi;ud直飞Mitnted l" itP products th;H !Jl't shirt whitl" ;m(1 ~Ofl. ;md (主 兽兽 10; prl"fl"H I"d ~rn >l ll >l[， \(lH!ê~ th>lt WêHI f'hê>lP '.Im1 '.I !<Y to f''.I Hy hOI1l!'. To llll\.lh lUH{lhup ln 旦旦_ 1"1. J. ÞlIlln2 H!HI tß OUIH'!'O !'ulfuJ'!lJ Nl!l í!H 旦到 Nl fO \.lWIl!H fl !Jum!L ThU!l. It OfflUllfl J!lp!lnQ!lQ hom !l民1'!l !l !)o!<ln !l!l!l 旦旦lH!1 UU8白白雪白11m Þmw to U\lll Hw !lUjJ!ll'y I'llfl !l!lU!'1l on om lß钮. !l!l !l且 ~ß旦，旦fui p!lllt!l. D8mifm? Pi~l!.!l 8!ltßl'Bà 白白哥 !l旦吕 吕l3 !J(jàifl~ llquiå to it!! pi l!l!!l凹 ppifl Ð'!l. MðDð贯主 là r !l i!\ aàju!lt'iflB it!l mðfllJl\ M 1mi' 站在 åi 提主t'~ t' t;t't;I\ ~M ôf 时l'}' t!i vê l'亘在拍昌白盲目 êrs nrðünd rl .1. 飞'l hy "..c bus;ncsscs ..ush;n5 ~o cxpAnd 1'凸 u...d the vvorld'l Wh"t '5 caU S1 tJ比'$ d"",h tovvard Sloba.b ,,,ti9n 9f tn íO\ b， çt 面画画 bl l.\ ni l1再♀ l1 ~ti l. l idçl1titi\a'l? M~l1 Y \J ωFioI.副\i;;l iOI."盲 incrt:âtìingly lookin~ overm::as aô dome吕tÌ rnarketô rnaturc. Thcy call nü lOlll':cr CKpcct double叫1i git :"\llles growth at horne. Another siRniíicant factor is the passai!e oÍ Íl\vorílble 1455
trade agreements.The Cencral Agrcement on Tariffs and Tradc (GATT)promotes open trads globally,and the North Amcrican Frce Tradc Agrccment (NAFTA)has expanded free trads among Canada,the United Statca,and Mexico. Eeyead farerakle tradc agrcemcnta.other changes fucl globalization.Of paramount imgertanss in saplaining the exploaive growth of global markets is the development of new trenepertetiga and infermation toshnelekica Mark the Follewlag slaismeais Trus er Falas accordlng to the information provided in the text. 1.Dsinbiberond bordere io to de buginese in a commen plass 3.THaJ8a集i五看c运yt8re6 wned by a}apanoee conglom95gG .i i0 anrning刚Bam8 nay in ath尹&5 untrios than in the United写tate 4.TEevon hng mora atorag in tha Unitad Statas than it has in Japan. 5.To do business beyond bordors suceessfully.companies are inereasingly finding it necessary to adapt to other cultures. 6.In general.Japanese prefer sweet flavors. 7.Businesses are eager to expand globally. 8.One of the reasons why businesses rush to expand around the world is that domestic markets are mature. 9.The passage of favorable trade agreements promotes open trade internationally. 10.The development of new transportation and information technologies accelerates the growth of global markets. Part Two Short-Answer Questions (20 points) Answer the following questions based on what you have learned from the textbook.You should use complete sentences. 11.List five goals of ethical business communication. 12.Describe the major dimensions of culture. 13.What are the characteristics of effective teams? 14.Describe the basic elements that distinguish business writing from academic writing. 1457
hade agreement;;;. The GenenJ Agreemeut ou Türiff\l üud Trade (GATT) promote~ open tr>l~'ii s19Þ"llYJ (,\ml th... NlJ rth Amcricnn Frec Tmdc Agrccmcnt (NAFTA) hä~ expanded free t.量由量"♀ni Oämulih th" Unhcd StatC(H and Mn:Ìco‘ 显宦r~nd ，毡Y\uïlhlG HïldG aξ[ccmcn 归， orhcr [hðnKn fud illobílÌiu lÍoll. Of 呈阳 mount ~U主Il ~mmw~ ln ~lðillQininK {hc cltllloll1n: t:rmnh 01 dobnl mðrkcu i~ tÌu: dcvdoDrmml of h-""'''f，? 点四最m! inf~&rnâlii~n tGGhnele isa M..!"~ lh~ "，U<mlß岳重l.\y，翩翩ki Tlllti tlC Paltiti a" nllnεto thfi lnformndon proVidcd ln thc tcxt. õl 唔仁口二;;';ess berond border" 亨句 ~9 ~~\l in 量 ín â ~\l rnmen ~laG6， 阳琦辜.. J~I\.{董 j~ Ã E! MUF~ 垂在 :ÿ~岳飞云 neJ br a J "panc ~<l ~fjlçm~r章出 豆. Nîkfl iQ 的附 J\ mB MB费基~ íft At'kêF 基注目忌白比an tn !hc Un;ì"d l:"， 苦苦' {\,. T.K\~IJ {ln n!H\ mol'{! !ltOl'lHl \t\由邑 U!\í~ l! 豆， l'阜里由主p， fiâ ifi Japa.n .. 5. To do bm:im~~" bQyond bOfdQf!l !luI'N !Y!lfully , l!ö m.pl'll'\íM à i'è increasinglr íindin8 ii c@s，s， ary 10 adapt 10 othQT cultunH~. 6. In general. ]apanese prefer sweet fl vors. 7. BusÎnesses are eager to expand globally. 8. One of the reasons why businesses rush to expand around the world is that domestic markets are mature. 9. The passage of favorable trade agreements þromotes open trade internationally. 10. The development of new transportation and information technologies accelerates the growth of glohal markets. Part Two Short-Answer Questions (20 points) Answer the foIlowing questions based on what you have learned frorn the textbook. You should use cornplete sentences. 11. List five goals of ethical business communication. 12. Describe the major dimensions of culture. 13. What are the characteristics of effective teams? 14. Describe the basic elements that distinguish business writíng from academic wntmg. 1457
Part Three Writing (60 points) I.Revise each of the following sentences according to the requirement given in the brackets. Please write your revised version in the Answer Sheet.(30 points) 15.I am asking all of our employees to respond to the attached survey regarding working conditions.(to emphasize the "you"view) 16.For this position we assess oral and written communication skills,how well individuals solve problems,whether they can work with teams,and we're also interested in interpersonal skills,such as cultural awareness and sensitivity.(to improve parallelism) 17.Customers are ineligible for the 10 percent discount unless they show their membership cards.(to make it positive) 18.Because of the fact that his visit was an unexpected surprise,we were totally unprepared to make a presentation of profit and loss figures.(to make it concise) 19.Fill out these forms before April 1,therefore we can process them in time.(to make it courteous) 20.Please be kind cnough to grant me a deferral.(avoid being too humble) 21.I heard that you start a new membership policy,and I hars a number of questions to ask.(to improve the dircctness) We havc bckun tu unpurt gur Rrgdust te pm 9ther sountriea.(to avoid wardindaa or wurdy oapreǔsiwn 2望：H haz been eatabli-hed that th。inc6 nteatablēky8 tha fut8u88889UfQu9dC9m is a deep and firm commitment to quality.(ta kaap it gimplo.direet and conversatiunal) 24.Wa affar a fras aatalag of computor gnd office xuppliex that xxves money and shapping tima for roadorg.(to make it reveiver-foruxed) U.Revice the fallowing t-mail message.And the formatting of the messngc is to bc scorcd,(30 points) 25. To:Staff Members Lately,very large expenditures on printing jobs have been submitted,particularly bills 1458
Part Three Writing (60 points) 1 . Revise each of the following sentences according to the requirement given in the brackets. Please write your revised version in the Answer Sheet. (30 points) 15. I am askíng al1 of our employees to respond to the attached survey regarding working conditions. (to emphasize the "you" víew) 16. For this position we assess oral and written communication skills, how well índividuals solve problems, whether they can work with teams, and we're also interested in interpersonal skills, such as cultural awareness and sensitivity. (to improve paraIlelism) 17. Customers are ineligible for the 10 percent discount unless they show their membership cards. (to make it positive) 18. Because of the fact that his visit was an unexpected surprise , we were total1y unprepared to make a presentation of profit and loss figures. (to make it concise) 19. Fill out these forms before April 1 , therefore we can process them in time. (to make it courteous) 20. Please be kind enough to gnmt me ü dderrül. (uyoid b\:ing tQO humble) 21. 1 heard lhm yOU :Hí.lrt í.l new membefùhip poli 町， ímd 1 町百是r! bl 层民主 M th t> fmU1'8 ~mm~!l!l uf OU!HICmn ιJeep "",J r; 町、 i) rnfutt 届政#枪气iì :1 litr. (tß ~Mp i1: !limph.!. ni J' QN nn !'O \J\l f\.:.~Tjun :.l\) }~. W.., ðfftH' !l. l'扭扭扭!o of l'Ompl!tQf !lnr1 uffil'!' l'UjJ jl!i1'lJ; Tlut ~)\1f售量 mow=y í\nß ilkð~~i !'l.~ rimê fo!' I"{!D ElQf'R. (to m!A lal íI f!'l' "， ív.. _fO[ll d) (l vi l，l(l lh(l fullnwina K-IIIIUI IIIflU3!!@. J\ß(:I Ih~ formìlUin! IIf lhc mC:J:Jil1rC b tu bc tícun:d‘ {M pnïntl;) Z5. To , 5t::lff Members Lately. very lar[!e expenditures on printing jobs have been :mbmined , pí.lrticulürly billG 1458
being paid to PrintMasters.These bills are suspiciously large and can no longer be honored without oareful gerutiny. Hanpaforth.nll employeog mny not gond out printing jobs without prior written notice. [aing PrintMaetarg ne our gole gource must ctop.Therefore.authorization is now required for sll printing.Two copieg of any printing order mugt be gubmitted to Kelly before any job ig commenced.P{e3Eeg想e长elly i【you have any quextions. Thank you for your cooperation. Mark 1459
b~ing p 9.id 10 PrintMasters. The且 e bills are suspiciously lar{!e and can no lon{!er be honored withollt [l!u (!Íul !,)(lrutiny. JOI {\ß{\{\f 0'巾，且II pmployppg muy nm gQnd out prìntìny job~ wìthout prìor writH~n noüc@. {Juiny I" rintM旦旦tQfll !lll our 1l0lQ !-1 our('{! mun ~toD. Thl! for邑. :mthorinlion i~ now qUif~d fm !l1l }lfíntínu. Two f'OPíê!-1 of ny pfíntilllJ on1@f mu b@ mbmitt@ò w lV b~fon= 11 )1 job Ü: f' OmllUmC'lKt ïltuu! u!@ lly if you hÄv芭主mr QU芭亘 tion ThÄnk. you {or your COODLf量 tion. Mllrk 1459
试卷代号：1361 座位口 国家开放大学（中央广播电视大学）2015年秋季学期“开放本科”期末考试 国际商务交际 试题答题纸 2016年1月 题号 Part One Part Two Part Three 总分 分 数 得 分 评卷人 Part One Reading (20 points) 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 得 引 奸卷人 Pari Tmo Shuri-answer Qusadlons0 polnia) Chort-answer Questions; 11. 12. 13. 1 1460
试卷代号 :1361 座位号 国家开放大学(中央广播电视大学)2015 年秋季学期"开放本科"期末考试 国际商务交际 试题答题纸 户严| Part One Reading (20 points) 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 'fll'u ShtJl+ømm d1匾罩ødunø {部 pgiat垂} !';bõ..l-ã swerQ画昼亘在自画亘 11. 11. H. 14. 1460 2016
得分 评卷人 Part Three Writing (60 points) I:(3a points) 16. 16, 27 18, 19. 30. 21. 22. 23. 24. Ⅱ.(30 points) 25. 1461
!得分|评卷入 '-------'--_J HUS .. -i E Bn i m0 nr TiHU E- P!lrt Thr l'ltI ng 60 pOint~l) 1461
试卷代号：1361 国家开放大学（中央广播电视大学）2015年秋季学期“开放本科”期末考试 国际商务交际 试题答案及评分标准 (供参考) 2016年1月 Part One Reading (20 points) Two point for each item. 1.False 2.False 3.True 4.False 5.True 6.False 7.True 8.True 9.True 10.True Part Two Short-Answer Questions (20 points) Five points for each question. 11.Ethical business communicators strive to (a)tell the truth,(b)label opinions so that they are not confused with facts,(c)be objective and avoid distorting a message,(d) write clearly and avoid obscure language,and (e)give credit when using the ideas of others. 12.High-and low-context,individualism and collectivism;formality;communication style,time orientation. 13.The most effective teams are usually small and diverse.They are made up of people representing different Agas.genders.and backgrounds and agrcc on their purpose and nrocedurcs.Thcy arc all i sheenel confliat inta aangiruerive discusxion and rcach &8na8heu业.They enrourage open0 nmunicacion:liniyn astiv】小y:pr6A6fa88B42哑.nhvg wu:Tl.ey are abla t8 aallnborate rather than compcrc,and lcadershig is efien hafaA rraponaibility degending 9 ihe situntion and aupariigo ruyuiredt. 11.liuxiness writing diffcro from avademis wrii6 in thar it strivog 1o solvr busineax probloms,it is seonomieal.and i is readcr-oricntcd Part Thrwe Writing (CO points) 1.Kevise each of the following ocuteuses assording to tha raquiramont givon in the brackcts. (30 points) Thrce points for each sentence 15.For your own sake,you can rcopond to the attached survey regarding working conditions. 1462
试卷代号 :1361 国家开放大学(中央广播电视大学 )2015 年秋季学期"开放本科"期末考试 国际商务交际 试题答案及评分标准 Part One Reading (20 points) • Two point for each item. 1. False 6. False 2. False 7. True (供参考) 3. True 8. True Part Two Short-Answer Questions (20 points) • Five points for each question. 2016 4. False 5. True 9. True 10. True 11. Ethical business communicators strive to (a) tel1 the truth , (b) label opinions so that they are not confused with facts , (c) be objective and avoid distorting a message , (d) write clearly and avoid obscure language , and (e) give credit when using the ideas of others. 12. High- and Iow-context , índividualism and collectivism; formality; communication sty 托. time orientation. 13. The most effective teams are 5U ally mall .md diverse. Thêy 且1' madp up of peop!e n;~n;自盲目!Ufi J;HC1""nf 且自时 g' pnlülT旦_ !1 nd tJ )!c k:l! round~ ô.nd ô.f::n:c üil th...ir p.,..-posc and nroCËr! u rl工宁hcr tlTt! IlIJ1... kí? 'i 哩且 ncl c-oriJlìêt íl'H'B I>[HHll HlPTlUê (li~ Cl1翼翼 ion flml n:üch lHl.!l ßfllm~. TlWY /cy ".." i> );J ，'飞 tð ðsllnoo:nl1!J ntht'f 111:111 comrJr:TC , ílnd ltücl {l rilh~ þ'公 ?Ii~n A ~hitr;.A r,:ij)on:ìlblllu .hW\i u再 ?~l il"'J. é s~tHAtit}n !Hìð 吕豆pUl'lI~!J F~lltl i fI:'IL 11. lím;in!' 翼翼 wrÌl in.!! dliicHì Irum 酣睡 自主!'i vvr_t'tln 6 再害民主 ~UI \l(l!; tD I'Dlut' 1m \11 月主 probl 虫_ it i!l ðl!SRBmÎI'D 1. ,lTIll 11 \正 fËMlτr=orkm JI Ynr1 TbmJ WliU崎 {GO pótüt 1 . l' \'i~ t> each of lhc follmYlnζD(， nt\1l1\i"自嗣"<，1I'~~~售 怕在甜司副pomont lli\!lln in the lluc t~. (20 pÒÎi\t !l) • Thrcc poÎnt1:ì for 阳由的ntçnçe. 豆. For your own sake , YOU Cé\T1 n:~pond to thl:; uHached SUt'Véy l'êglll'IHng worki T1U conditionö. 1462
16.For this position.we assess oral and written skills,problem-solving ability,team spirit and interpergonal skillg, 17.Customers are eligible for the 10 percent discount if they show their membership 5单月a. 19.Becaues ef hia unsxpested rioit,ws wers totally unpreparcd to mahe a urcacntation of profit and loss figures. 10.l8 aa8 fill8ut%8县8fB#附是kf8P八节i|I,系8执A华春玉A丹下护还ce乐名色行i折time, 20.Would you pleage offer my a delerral,if peseible? 8i.Plcasc answer the following questions about your new membership policy. 33.We have hegun to exporr our nroduete. 33.Wo dooply beliove that quality ia the moot important key to the future gueeegg of QuadCam 2d.Keaders can be offered a free catalog of computer and office supplies,which can help save money and shopping time. II.Revise the following e-mail message.And the formatting of the message is to be scored.(30 points) 25. O Five points for the format of the e-mail message (TO;FROM;SUBJECT;); Four points for gaining attention at the beginning; Five points for building interest; Five points for reducing resistance and motivating action; Three points for ending positively; O Eight points for the fluency and accuracy of the language.(including one point for three spelling mistakes,one point for two grammar mistakes). 1463
10. lfor thiR pm:ition. W (l 9RR(lRR or91 9nd writt(ln Rkillg. probl (l m- !l olving bility. tMM pirit "nd intHp \i nìQ Il，， ill \i. 17. Customer 直且re e1ü!ibk for the 10 perCËlll di COUlll if th~y show th@ir m@mh@r hip 旦，. il le. 比国liiìG gf hììì \ll1biHH1GtG\1 YlliÌt , Y'((; Y'(U(; tomlh l1l1 毛l1 afcJ lO mnlu: n (J fGJ[:ntntÎul1 nrofir nd 10豆豆 fîuun: 亘古 I lJ. fll l'!I!'!l' fill Il非怡I'~I'旬..""望如旬，在八 II.M 咄且非币基 ~Ãß pFö讪豆豆比今记 ~h t~ Fñ e_ 20. W'!~lcl y'!~ I? l..~茸茸 dI..， ￥量生!vHQll 归国ihl~' pkfl~[ fln~wcr th[ roHowin QuntiO I1直 nbout your new member亘l1 íp Ðolícy. E. 可\.f(\ híl lJ htlyn l1 ro pon otn- jìl"Od twt!l. :n. W c deer1j bel;e ，，， tζiua1;ty ;" lchc =05t ;rnportant k"y t th fldty!" ç: 白白~~♀ QuadCam. Z4. R(l9derR C9n O(l off(lred 9 fr (l(l巳旦 t910g of comput (l nd offiC(l guppli凹， whil'h l' h 1'lp save money and shopping time. II . Revise the foJlowing e-maiJ message. And the formatting of the message is to be scored. (30 points) 25. • Five points for the format of the e-mail message (TO; FROM; SUBJECT;); • Four points for gaining attention at the beginning; • Five points for building interest; • Five points for reducing resistance and motivating action; • Three points for ending positively; • Eight points for the fluency and accuracy of the language . (incl uding one point for three spelling mistakes. one point for two grammar mistakes). 1463
