BusinesssProposalsModuleSixGenre-based Business EnglishReading
Business Proposals Module Six Genre-based Business English Reading
LearningObjectivesReadingPre-readingPost-readingFurtherReadingknow how to write a business proposallearn some terms about business proposalsget familiar with the format and contentsofbusinessproposalsknow the basics about nominalizationpractice the writing of business proposals
Learning Objectives Pre-reading Reading Post-reading Further Reading 2 learn some terms about business proposals 3 get familiar with the format and contents of business proposals 4 know the basics about nominalization 5 practice the writing of business proposals 1 know how to write a business proposal
Pre-readingReadingPost-readingFurtherReadingLearningObjectivesWatch the video about how to write abusiness proposal ,then try to answer thefollowingquestions
Learning Objectives Pre-reading Reading Post-reading Further Reading Watch the video about how to write a business proposal , then try to answer the following questions
Pre-readingReadingPost-readingFurtherReadingLearningObjectives1.Whatisabusinessproposal accordingtothevideo?It isa formal documentthatonebusiness submitsto anothertoearntheirbusinessthroughaspecificproject,sales ofgoods orservices.2. What components should be included in the layout of a business proposal?The layout of a business proposal should include a title page,table ofcontents, executive summary, problem statement,problem solution andpricing.3.Whyisitimportanttothoroughlyresearchthebusinessyourareapproaching?Because researching the business thoroughly is conducive to laying outdetails such as hard costs, equipment, staff and labor,taxes,legalrequirementsand fees
Learning Objectives Pre-reading Reading Post-reading Further Reading 1. What is a business proposal according to the video? 2. What componentsshould be included in the layout of a business proposal? 3. Why is it important to thoroughly research the business your are approaching ? It is a formal document that one business submitsto another to earn their business through a specific project,sales of goods or services. The layout of a business proposal should include a title page, table of contents, executive summary, problem statement, problem solution and pricing. Because researching the business thoroughly is conducive to laying out details such as hard costs, equipment, staff and labor, taxes, legal requirements and fees
ReadingPost-reading Further ReadingLearningObjectivesPre-readingPartOne GetYourselfPrepared:theBasicsI.Getyourselffamiliarwiththeterms.Thefollowingtermsarefromthepassageyouaregoingtoread.Read thedefinitionsto get yourself prepared for the comprehension of the passage.>1.catalyst:apersonorthingthatcausesachange2. bulletproof proposal: proposal which is not subject to correction, alteration ormodification3.solicitedproposal:proposal prepared at request of clients in responsetotheirofficial requestforproposal
Learning Objectives Pre-reading Reading Post-reading Further Reading Part One Get Yourself Prepared: the Basics I. Get yourself familiar with the terms. The following terms are from the passage you are going to read. Read the definitions to get yourself prepared for the comprehension of the passage. ►1. catalyst: ►2. bulletproof proposal: ►3. solicited proposal: a person or thing that causes a change proposal which is not subject to correction, alteration or modification proposal prepared at request of clients in response to their official request for proposal
ReadingPost-readingFurtherReadingLearning ObjectivesPre-reading4.executive summary:abrief introductionand summaryofabusinessplan5.internal proposal:document that is written for an audience that is inside of yourorganization6.qualification:a skill, quality,or attribute that makes sb.suitable for a job, activityortasklanguageused inlegal documentsthat isdifficulttounderstand>7.legalese:
Learning Objectives Pre-reading Reading Post-reading Further Reading ►4. executive summary: ►5. internal proposal: ►6. qualification: ►7. legalese: a brief introduction and summary of a business plan document that is written for an audience that is inside of your organization a skill, quality, or attribute that makes sb. suitable for a job, activity or task language used in legal documentsthat is difficult to understand
ReadingPost-reading FurtherReadingLearningObjectivesPre-readingIl.Test yourselfwiththeterms.Fill intheblanksinsentences listedinColumnBwiththetermsinColumnA.BAcatalyst1.There is never a shortage of entrants sent in by people baffled by bureaucratic languageandbefuddledlegalesebulletproof2.Business writingforthe company is mainly internal financial statements like reports andproposalreceipts, working reports and Internal proposalfor improving the company management andcostcontrol.3. We'lltry our best to provide you with a bulletproofproposaland look forward to our futuresolicitedproposalcooperation.4. At least three years of relevant experience may substitute for the formal qualificationexecutivesummarylistedabove.5. We encourage you to submit an effective executive summary with your business plan,internalproposalansweringthefollowingquestions
Learning Objectives Pre-reading Reading Post-reading Further Reading II. Test yourself with the terms. Fill in the blanks in sentences listed in Column B with the terms in Column A. A B catalyst 1. There is never a shortage of entrants sent in by people baffled by bureaucratic language and befuddled _. bulletproof proposal 2. Business writing for the company is mainly internal financial statements like reports and receipts, working reports and_for improving the company management and cost control. solicited proposal 3. We’ll try our best to provide you with a_ and look forward to our future cooperation. executive summary 4. At least three years of relevant experience may substitute for the formal _ listed above. internal proposal 5. We encourage you to submit an effective _ with your business plan, answering the following questions. legalese Internal proposal bulletproof proposal qualification executive summary
ReadingPost-readingFurtherReadingLearningObjectivesPre-readinoll.Testyourselfwiththeterms.Fill intheblanksinsentences listedinColumnBwiththetermsinColumnAAB6.A solicited proposal is made when you know all the requirements and have morequalificationinformationaboutaprospectiveclient.legalese7.The event served as a catalyst for the creation of a more open and empowered cultureat the company
Learning Objectives Pre-reading Reading Post-reading Further Reading II. Test yourself with the terms. Fill in the blanks in sentences listed in Column B with the terms in Column A. A B qualification 6. A _ is made when you know all the requirements and have more information about a prospective client. legalese 7. The event served as a _ for the creation of a more open and empowered culture at the company. solicited proposal catalyst
ReadingPost-readingFurtherReadingLearningObjectivesPre-readingAPassage1精心制作的 produced or BusinessProposalthatDrivesActionmade skillfullyhttpYb开拓性的；带头的e-a-business-proposal/pioneering or innovativeAcarefullycrafted business proatalystforpositivechange.Itcanalsopositionyouasa trailblazingleaderandatrustworthysourceof insightCreatinga proposal thatstrikesachord with your audience,however, requires propercontentnitcouldaasilybeglazedoverortossedformatting and compelling达成共鸣：引起.．的共鸣intotharouseorresonance引人注目的interestingorAcfy,anestimated50%ofsympathyexciting enough to keep yourattentioncompletelyithin twenty-four hours of opening.So it's critical topropotake extra care in ensuring every aspect of your proposal which is working to drive theintendedsubsequentactionfromthereader
Learning Objectives Pre-reading Reading Post-reading Further Reading Passage 1 How to Write a Business Proposal that Drives Action https://www.grammarly.com/business/learn/how-to-write-a-business-proposal/ A carefully business proposal can be a powerful catalyst for positive change. It can also position you as a leader and a trustworthy source of insight. Creating a proposal that your audience, however, requires proper formatting and content. Otherwise, it could easily be glazed over or tossed into the trash before it even getsread. According to a report by software company Proposify, an estimated 50% of proposals are signed or rejected within twenty-four hours of opening. So it’s critical to take extra care in ensuring every aspect of your proposal which is working to drive the intended subsequent action from the reader. 精心制作的 produced or made skillfully 达成共鸣；引起.的共鸣 arouse resonance or sympathy trailblazing crafted strikes a chord with compelling 开拓性的； 带头的 pioneering or innovative 引 人 注 目 的 interesting or exciting enough to keep your attention completely
ReadingPost-readingFurtherReadingLearningObjectivesPre-reading美Let'sdiscussthebasicsofhowtowriteabusinessproposalthefundamentalelementsall proposalsshouldinclude,aswellaswhatmakesforaneffectiveproposalandhowtoapplythoseprinciplestoyourownworkWhat makes abusinessproposaleffective?Havingtherightformatandinformationwill getyourproposal read-butmakingittgets implemented.Sohowdoyou writeaneffectivebusiness专门的，特制的madeoradapted for a particularpersonorpurposeSTailed to fit its audienceshouldalwaysbeon分心的；分散注意力的preventingyouyouraudience'sneedsandhfrom concentrating on somethingEasy toread and understfollow,andthecontentshould be conciseandfreeof distracting tangentsandirrelevant details
Learning Objectives Pre-reading Reading Post-reading Further Reading Let’s discuss the basics of how to write a business proposal—the fundamental elements all proposals should include, as well as what makes for an effective proposal, and how to apply those principles to your own work. What makes a business proposal effective? Having the right format and information will get your proposal read—but making it compelling will ensure it gets implemented. So how do you write an effective business proposal? A persuasive proposal is: to fit its audience. The focus of your business proposal should always be on your audience’s needs and how your solution can address them. Easy to read and understand. The formatting should be easy to follow, and the content should be concise and free of tangents and irrelevant details. distracting Tailed 专门的，特制的 made or adapted for a particular person or purpose 分心的；分散注意力的 preventing you from concentrating on something