Unit7PackagingPartI PracticalReadingPassageA Functions of PackagingThe various functions of packaging are divided into primary,secondary andtertiary functions.In contrast with the primary functions, which primarily concernthe technical nature of the packaging, secondary functions relate tocommunicationsandtertiaryfunctionsrelatetotheextent.Protective functionThe packaging products protect the contents packed into them from outsideelements.In addition,packaging must alsoreliably be ableto withstand the manydifferent static and dynamic forces to which it is subjected during transporthandling and storage operations.StoragefunctionThe packaging materials and packaging containers must be stored in manydifferent locations both before packaging of the goods and once the packagecontentshave beenused.Packagingmustthusalsofulfill a storagefunction
Unit 7 Packaging Passage A Functions of Packaging The various functions of packaging are divided into primary, secondary and tertiary functions. In contrast with the primary functions, which primarily concern the technical nature of the packaging, secondary functions relate to communications and tertiary functions relate to the extent. Protective function The packaging products protect the contents packed into them from outside elements. In addition, packaging must also reliably be able to withstand the many different static and dynamic forces to which it is subjected during transport, handling and storage operations. Storage function The packaging materials and packaging containers must be stored in many different locations both before packaging of the goods and once the package contents have been used. Packaging must thus also fulfill a storage function. Part I Practical Reading
Unit7PackagingLoadingandtransportfunctionConvenient goods handling entails designing transport packaging in such amanner that it may be held, lifted, moved, set down and stowed easily, efficientlyand safely.Packaging thus has a crucial impact on the efficiency of transport,handling and storage of goods.Packaging should therefore be designed to beeasily handled and to permit space-saving storageand stowage.SalesfunctionThe purpose of the sales function of a package is to enable or promote thesales processandtomakeit moreefficient.PromotionalfunctionPromotional material placed on the packaging is intended to attract thepotential purchaser's attention and to have a positive impact upon the purchasingdecision. Promotional material on packaging plays a particularly important role onsales packaging as it is directly addressed to the consumer.This function is ofsubordinate significance in transport packaging.ServicefunctionThe various items of information printed on packaging provide the consumerwith details about the contents and use of the particular product. The packagemay also perform afurtherfunction once the contents have been used
Loading and transport function Convenient goods handling entails designing transport packaging in such a manner that it may be held, lifted, moved, set down and stowed easily, efficiently and safely. Packaging thus has a crucial impact on the efficiency of transport, handling and storage of goods. Packaging should therefore be designed to be easily handled and to permit space-saving storage and stowage. Sales function The purpose of the sales function of a package is to enable or promote the sales process and to make it more efficient. Promotional function Promotional material placed on the packaging is intended to attract the potential purchaser's attention and to have a positive impact upon the purchasing decision. Promotional material on packaging plays a particularly important role on sales packaging as it is directly addressed to the consumer. This function is of subordinate significance in transport packaging. Service function The various items of information printed on packaging provide the consumer with details about the contents and use of the particular product. The package may also perform a further function once the contents have been used. Unit 7 Packaging
Unit7PackagingGuaranteefunctionBy supplying an undamaged and unblemished package,the manufacturerguarantees that the details on the packaging correspond to the contents. Thepackaging is therefore the basis for branded goods,consumer protection andproductliabilityAdditionalfunctionThe additional function in particular relates to the extent to which thepackaging materials or packaging containersmaybe reused once the packagecontents have been used.The most significant example is the recycling of paper,paperboardand packaging cardboard as wastepaper
Guarantee function By supplying an undamaged and unblemished package, the manufacturer guarantees that the details on the packaging correspond to the contents. The packaging is therefore the basis for branded goods, consumer protection and product liability. Additional function The additional function in particular relates to the extent to which the packaging materials or packaging containers may be reused once the package contents have been used. The most significant example is the recycling of paper, paperboard and packaging cardboard as waste paper. Unit 7 Packaging
Unit7PackagingNotes1.Inaddition,packaging must also reliablybe ableto withstand the manydifferentstatic and dynamic forces to which it is subjected during transport,handlingandstorageoperations.本句为定语从句；由towhich所引导。全句可译为：此外，包装必须可以承受足够的或静态的，或动态的外力，使其在运输、装卸、保存过程中完好。2. The additional function in particular relates to the extent to which the packagingmaterials or packaging containers may be reused once the package contents havebeenused·本句为定语从句：由which连词所引导。在定语从句，又套有一个由once所引导的状语从句。全句可译为：在某种程度上，其他功能主要是关于在包装内的产品被使用后，包装材料或者包装盒的再利用
Notes 1. In addition, packaging must also reliably be able to withstand the many different static and dynamic forces to which it is subjected during transport, handling and storage operations. 本句为定语从句；由to which所引导。全句可译为：此外，包装 必须可以承受足够的或静态的，或动态的外力，使其在运输、装卸、保存过程中完 好。 2. The additional function in particular relates to the extent to which the packaging materials or packaging containers may be reused once the package contents have been used．本句为定语从句；由which连词所引导。在定语从句，又套有一个由 once所引导的状语从句。全句可译为：在某种程度上，其他功能主要是关于在包装 内的产品被使用后，包装材料或者包装盒的再利用。 Unit 7 Packaging
Unit7PackagingNewWordsefficientlyadv.有效率地，有效地functionn.功能，作用crucial adj.至关紧要的primaryadj.初步的，初级的impactn.碰撞，冲击，影响secondary adj.次要的，中级的space-saving adj.能充分利用空间的tertiaryadj.第三的，第三位的stowage n.堆装物contentn.内容，容量，目录virtuallyadv.事实上，实质上reliablyadv.可靠地，可信赖地subordinateadj.次要的，从属的withstandvt.抵挡，经受住significance n.意义，重要性static adj.静态的undamagedadi.未损坏的，未毁坏的dynamic adj.动力的，动态的unblemished adj.无症的使隶属subject vt.使屈从于..guaranteevt.保证，担保container n.集装箱liabilityn.责任，义务entailvt.使必需，使承担paperboard n.卡纸stow v.装载
New Words function n. 功能，作用 primary adj. 初步的，初级的 secondary adj. 次要的，中级的 tertiary adj. 第三的，第三位的 content n. 内容，容量，目录 reliably adv. 可靠地，可信赖地 withstand vt. 抵挡，经受住 static adj. 静态的 dynamic adj. 动力的，动态的 subject vt. 使屈从于.，使隶属 container n. 集装箱 entail vt. 使必需，使承担 stow v. 装载 efficiently adv. 有效率地，有效地 crucial adj. 至关紧要的 impact n. 碰撞，冲击，影响 space-saving adj. 能充分利用空间的 stowage n. 堆装物 virtually adv. 事实上，实质上 subordinate adj. 次要的，从属的 significance n. 意义，重要性 undamaged adj. 未损坏的，未毁坏的 unblemished adj. 无疵的 guarantee vt. 保证，担保 liability n. 责任，义务 paperboard n. 卡纸 Unit 7 Packaging
Unit7PackagingPhrasesandExpressionsdivideinto分成particularproduct 特定商品incontrastwith和...形成对比correspondto相当于，符合于relateto涉及brandedgoods 有品牌的商品dynamicforce动力consumerprotection消费者保护（法）packagingmaterial 包装材料productliability产品责任packagingcontainer 包装容器additionalfunction附加功能insuchamanner于是，如此totheextent到.......程度setdown放下，制定wastepaper废纸salesprocess销售流程haveanimpactupon对......有影响purchasingdecision购买决策promotionalmaterial 宣传资料transportpackaging运输包装
Phrases and Expressions divide into 分成 in contrast with 和.形成对比 relate to 涉及 dynamic force 动力 packaging material 包装材料 packaging container 包装容器 in such a manner 于是，如此 set down 放下，制定 sales process 销售流程 have an impact upon 对.有影响 purchasing decision 购买决策 promotional material 宣传资料 transport packaging 运输包装 particular product 特定商品 correspond to 相当于，符合于 branded goods 有品牌的商品 consumer protection 消费者保护（法） product liability 产品责任 additional function 附加功能 to the extent 到.程度 waste paper 废纸 Unit 7 Packaging
Unit7PackagingTask 1Mark the following statements with T(True)orF (False)accordingto the passage.T1.The various functionsof packaging are mainly divided into three.2. Storage function is that packaging containers must be stored in manydifferentlocations.T3. The purpose of the sales function is that it only promotes the sales process.4. By supplying an undamaged and so on,the maker guarantees the detailsofthecontents.T5. Additional function relates to reuse of the packaging materials,such as iron,steel,etc.F
Task 1 Mark the following statements with T (True) or F (False) according to the passage. 1. The various functions of packaging are mainly divided into three. 2. Storage function is that packaging containers must be stored in many different locations. 3. The purpose of the sales function is that it only promotes the sales process. 4. By supplying an undamaged and so on, the maker guarantees the details of the contents. 5. Additional function relates to reuse of the packaging materials, such as iron, steel, etc. T T F T F Unit 7 Packaging
Unit7PackagingTask2Translatethefollowingphrases intoChinese or English包装材料1.packaging materialsalesprocess销售流程2运输包装3.transportpackagingproduct liability产品责任A包装容器5.packaging container6.particularproduct特定商品附加功能7. additional function宣传资料8.promotionalmaterial
Task 2 Translate the following phrases into Chinese or English. 1. packaging material _ 2. _ 销售流程 3. transport packaging _ 4. _ 产品责任 5. packaging container _ 6. _ 特定商品 7. additional function _ 8. _ 宣传资料 包装材料 sales process 运输包装 product liability 包装容器 particular product 附加功能 promotional material Unit 7 Packaging
Unit7PackagingPassageBTypesofPackagingProtecting goods is very important.Food, electronics, clothes, furniture andother consumer goods all come in packaging meant to protect them duringtransportation and storage. There are different types of packaging solutions andmaterials.PaperandCartonPackagingPaper and carton packaging is used for different types of goods (food,electronics,toys,shoes,kitchenware and even other packaging materials).Paperand carton packaging companies produce wrapping paper, inflated paper, sheets,boxes, tubes,pallets, interlayers,corners, edges and custom protective systems.FilmPackagingThere are multiple types of films used in the packaging industry,most commonlypolyethylene (PE),polypropylene (PP),polyolefin and polyvinyl chloride (PVC)filmsThe films usually come on a roll and are used to wrap goods, cover goods,protectboxes and make otherpackaging products
Passage B Types of Packaging Protecting goods is very important. Food, electronics, clothes, furniture and other consumer goods all come in packaging meant to protect them during transportation and storage. There are different types of packaging solutions and materials. Paper and Carton Packaging Paper and carton packaging is used for different types of goods (food, electronics, toys, shoes, kitchenware and even other packaging materials). Paper and carton packaging companies produce wrapping paper, inflated paper, sheets, boxes, tubes, pallets, interlayers, corners, edges and custom protective systems. Film Packaging There are multiple types of films used in the packaging industry, most commonly polyethylene (PE), polypropylene (PP), polyolefin and polyvinyl chloride (PVC) films. The films usually come on a roll and are used to wrap goods, cover goods, protect boxes and make other packaging products. Unit 7 Packaging
Unit7PackagingFoamPackagingFoam used for packaging canbeproduced ona roll orin sheets of differentthicknesses.The foam is used to wrap goods or make bags,corners,edges andcustom systems.The corners and edges are used to protectflat glass,furnitureand sharp edges.Foam canbe cut and modeled on the product's shape to fixandprotect it.TextilePackagingThere are some goods that are best protected by textiles. For example,there are custom-made textile insertions used in the automotive industry toprotect car parts during transportation. The textile insert is put on a metal framethatfits into a metal container.There is also textile material usedfor boxcovers.PlasticBoxesandContainersMultiple types of plastic boxes and containers are used in all industries.Forexample,inthe food industrythere are plastic containers for goods like milk andjuices.Plastic boxes are mainly used for transporting goods and are reusableThey can be stacked,folded when empty to save storage space
Foam Packaging Foam used for packaging can be produced on a roll or in sheets of different thicknesses. The foam is used to wrap goods or make bags, corners, edges and custom systems. The corners and edges are used to protect flat glass, furniture and sharp edges. Foam can be cut and modeled on the product's shape to fix and protect it. Textile Packaging There are some goods that are best protected by textiles. For example, there are custom-made textile insertions used in the automotive industry to protect car parts during transportation. The textile insert is put on a metal frame that fits into a metal container. There is also textile material used for box covers. Plastic Boxes and Containers Multiple types of plastic boxes and containers are used in all industries. For example, in the food industry there are plastic containers for goods like milk and juices. Plastic boxes are mainly used for transporting goods and are reusable. They can be stacked, folded when empty to save storage space. Unit 7 Packaging