【国家开放大学】【试卷习题】【2015年秋季学期“开放本科”商务英语专业高级商务英语阅读期末试题（1月）】.pdf_大学文库

Part One Questions 1-7.(21 points) Read the following passage and then match the statements (1-7)to the letter (A,B,C or D).(3 points each) Marketing Is Dead A Traditional marketing-including advertising,public relations,branding and corporate communications-is dead.Many people in traditional marketing roles and organizations may not realize they are operating within a dead paradigm.But they are.The evidence is clear. First,buyers are no longer paying much attention.Several studies have confirmed that in the "buyer's decision journey,"traditional marketing communications just aren't relevant.Buyers are checking out product and service information in their own way,often through the Internet,and often from sources outside the firm such as word-of-mouth or customer reviews. B Second,CEOs have lost all patience.In a devastating 2011 study of 600 CEOs and decision makers by a London-based marketing group,73%of them said that CMOs lack business credibility and the ability to generate sufficient business growth,72%6 are tired of being asked for money without explaining how it will generate incrcased busincss,and ? have had it with all the talk about brand equity that can't be linked to actual firm equity or eny other【ssoxniced finansial用sti Third.in roday's increaxingly social media-infused environment:rradirionaf markering and sales not only docan It work ao well,itd8 eanIt make ae片a&Think Abaut i作：A片 organization hirea pcople-cmployccs,agcncics,consultants.parincro-who don't come fram tha buyar'g warld and whosa interogts aron't neeagearily alignod with his.and expoere them to porauade the buyer v agend his hrth:Hul?Whxy try to extend traditional markeling logic into the world of social media.it simply docsn't work. C There's a lot of speeulation about what will replace thia broken model-a sense that wa arc only getting a few glimpacs of the future of marketing on the margina.Actually,we already know in great detail what the new model of marketing will look like.It is already in place in a number of organizations.Here are its critical pieces: 1442

Restore community marketing.Used properly,social media is accelcrating a trend in which buyers can increasingly approximate the experience of buying in their local.physical communitios.For inataneer when you contemplate a major purchauc,ouch as a ncw roof,a flat scrcen TY.or a gaod surgcon,you are not likely to go looking for a aalosporeon ta talk 10.OF to raad thraugh A bunak af carporaete sente Inetead,you'll probably aak asighkera er friendo -your pcer nctwork-what or whom they're uxing.Companioe ghould position their gonini modin nffarta ta rapliantz as miish as pomsible this community-grisnied buying experigngg B k1a月nH88胖i指Ihie五cers.Many fir8P9dgt程ef reoour6 ca purauin比outaidc influensera who'vc gaincd following on the Web and through gocial medin.A battar appronch is to find and aultivata suatam&p isfliencere and ive them sgmything grcat to talk abowt.This requirco a ncw concept of customer value that goes way beyond customer lifetime value,which is based only on purchases.There are many other measures of a customer's potential value,beyond the money they pay you.For example,how large and strategic to your firm is the customer's network?How respected is she? Help them build social capital.Practitioners of this new,community-oriented marketing are also rethinking their customer value proposition for such MVP customer advocates and influencers.Traditional marketing often tries to encourage customer advocacy with cash rewards,discounts or other untoward inducements.The new marketing helps its advocates and influencers create social capital:it helps them build their affiliation networks,increase their reputation and gives them access to new knowledge-all of which your customer influencers crave. Traditional marketing may be dead,but the new possibilities of peer influence-based, community-oriented marketing,hold much greater promise for creating sustained growth through authentic customer relationships. Now match the statements (1-7)to the letter (A,B,C or D). 1.Nowadays customers do not believe in what chief marketing officers say. 2.A customer that is respected and has a large network is of great value to a company. 3.Companies need to make their media promotions as near to customer's buying experience as possible. 4.Customers are now getting information about the product mostly from sources outside 1443

Rm:tol'l! eommunity mlll'kêting. U sed properl y 1 sQcial media i~ aιcelerating â trend in which bUYcr~ mn increasin17Jy llpproxim te th@ @xp@rience of buying in th{!ir IOCIlI. ph~~i N!. 1 ('ommm\Ï !i~~. P'ði' l'l.旦 lå l'l ""r ""hen you conte!n pl..~军最刷刷'il1" PIUlihi1õe , õU{J h 11δ11 ncw rooí, a Hfit ùGrccn • v ~ or n Kond :\Ufllcon I you ärl" not lik.@ly to p:n look.io{! for !l !l!llmlptlP!Ulfl tB tdll m. 回凹 'ß!H~. !'8\!ßk å tH\是p. ",f córporat." VY' eb号;1o '?'luhm.t. l"il\~âd YO \l' II probnbl:r nLlh U.i h\mnl gr frit;od.ll -your 11([:r nLt yyork-whílt or wÍìom ttu.y' iol，!. Comp!lnÜl!l. !lhould po~ition 1111!Íl !.':l)!;inl ffiIUH!l. ~ffol'白白!'l\f'l\1'1I.'r， l.!\ W>. Z，P.且 põ"";bl，， th;" conun ni~Y- 'ill" i..w.~d b~f;~!í ..且 r~rl 专且军亏' IUI Il ~D t3RUi' isfl谊函件白 Many I;~m吾吾 ml l'J tiì d n;(jOUfGClì flUflìUìnl:: uut:\ìdc lnH\lt;OGHiì who' n: ~ntm:d lo l1 owln 00 tÌ1c WËO nù throl\l,!h w(1Înl ffiQÒ i! tWH且， 1PPfOfl(1 h Î!l m fïnd !lf\å Iml j" lI..1' I' Udl'， I~U. l' F> fl rtcers and fi~ve th~ rn. ~♀!!!叭队画画 ifliiH to tíllk a J,,9wt. Thii:ì olOqlolin;\l a new conccpt ol cuMomcr ya!uc thllt lloes Wäy b@yond cu!;tomflr lif im@ value. which is 9. s~d only on pU1' ~h且旦回. Thêrê are many other mea~urc:; of a. customer' ~ potentia. l va.lue , beyond the money they pay you. For example. how large and strategic to your fírm is the customer' s network? How respected is she? Help them build social capital. Practitioners of this new , community-oriented marketing ar also rethinking their customer value proposition for such MVP custorner advocates and influencers. Traditional marketing oftet\ tτies to encourage cl1stomer advocacy with cash rewards , discounts or other untoward inducemenω. The new marhting he1l、包 1t:- advucates and iÌ1fluencers create social capital: it helps thern build their aHìiiation networks, increase their reputation and gives them access to new knowledge-all of which your customer influencers crave. Traditional rnarketing rnay be dead , but the new possibilities of peer influence- based cornrnunity-oriented marketing , hold rnuch greater promise for creating sustained growth through authentic custorner relationships. Now match the statements (1 一7) to the letter (A. ß , C or D). 1. Nowadays custorners do not believe in what chief marketing officers say. 2. A custorner that is respected and has a large network is of great value to a cornpany. 3. Companies need to make their rnedia prornotions as near to custorner' s buying experience as possible. 4. Customers are now getting information about the product mostly from sources outside 1443

the company. 5.Now company employees often do not understand the customers'interest that well. 6.The discount method may not be the most important way for customers to advocate your product. 7.For a major purchase,customers tend to believe more in the words by their neighbors and friends. Part Two Questions 8-14.(21 points) Read the following passage and choose the best sentence(A-G)to fill each of the gaps.(3 points each) Are You Ready to Manage Your Investments and Savings? One of the most important skills in life is understanding your money,and the correct ways to make it grow.Of all the language,math,and science skills schools teach to help you get a paying job,they never teach you how to take care of the money you make. (8) Saving as much of that money you make is also really important.This includes careful spending and taking advantage of sales and coupons. But then what?If you ask most retirees they'll tell you it is scary once that paycheck stops and all you have to depend on is those life savings.Especially for this current working class generation,whose retirement funds the government is "borrowing"from to pay for our debt,we have no dependable social seeurity for retirement.(9) It's safe to say at somc point,your pavingo will be tied te the atesk masksi Could ke through节a挡iδfunds,A0lk总，RA ratin9 mont funde,life insurance.Tr.Whar's crirical for you tu hnuw io whethur yuu,yeur surrsnt finensiel advieert or another finaneial adviaa? ig tha ane to truct your hard earned money with. K102 By the time you retire in 20 or 30 yoara yaur invastmants will Be worth more rhan when you startcd right?While the otatiotic io truc vver10yra,ta deeades in between whara tha gtaak markot ig the game or lower than when you started. 11) Ercu if you retirud at a tims whon the ateck market ia the aame a when you started ingtead of down.it still means your savings did nothing over the decadcs to help you retire〈12) Know that investing on your own is a challenge,but it is very doable and many regular working class people successfully do it everyday to inerease their savings and wealth. (13)The danger is most financial advisors aren't professional money managers; 1444

they're just advisors who work mostly as salesmen for investing firms. A simple way to see if your financial advisor is qualified to handle your savings is to ask themto see recerde of real sustomera they themoclrco harg pcroonally managcd. (14)This probably means the financial advigor would have dogena of yeara of axparianes and investing hie own money alenggide youre A What happcns if your retirement date happens to be during thoke bad yearg? 居Tha tha88IalA8ii8H,whik2ry⊙5&左nOws,is investinp5 so your puving9g59w eres ticas aa the iareotment growa,and that invcstmcnt growth covers your retirement living 老XD是乃长酷5， C The standard piteh e linengial adriger will girs yeu ie that the ote6k market goco up in thc long run. D Hawsvar,lasleing at our self assessment criteria below if you arc otill in the "Beginncr"stage,it is safer to find a good professional to manage your money for you. E Of course,having a well paying job is the first step to survival and paying expenses. F Look at those records and see if those customers were able to retire comfortably like the financial advisor is promising you. G More devastating would be realizing that years of saving with coupons,sales,and driving cars with higher MPG did little to help compared to how your investments lost. Part Three Questions 15-20.(18 points) Read the following passage and choose the best statement(A,B,C or D)for each question.(3 points each) What forces are fueling e-commerce? There are at least three major forces fueling e-commerce:economic forces,marketing and customer interaction forces,and technology,particularly multimedia convergence. Economic forces.One of the most evident benefits of e-commerce is economic efficiency resulting from the reduction in communications costs,low-cost technological infrastructure, speedier and more economic electronic transactions with suppliers,lower global information sharing and advertising costs,and cheaper customer service alternatives. Economic integration is either external or internal.External integration refers to the electronic networking of corporations,suppliers,customers/clients,and independent contractors into one community communicating in a virtual environment (with the Internet as medium).Internal integration,on the other hand,is the networking of the various 1445

thêY' t'ê just advisors who work mOlltly ii1 11 吾ii1 1ellmen fQr invellting firmG. impl@ w~y 10 ~@@ if your fimmrilll dvigor ig qUlIlifü!d to h!l.ndl!! you!' vingg is to Mk ern 4: 0 see recç.击"， ..量 \il iìt~ 副"自由町 ~he皿白白 n ,o hü ytj pcrδ nall :r mana cd. (l唾) 一一→一 Thi~ prob bly m@Än th@ finllneilll !1duÍ!mr would hnvQ dmwn!l of }'1'!!l,1l of pérl nce Ánd ih V" e5!~ r:t ð h;s fit t:fOWlì , o.nd that inyc~tIm:m Kfowth mVCD your rctircmr:m Íivillll 'él.\)事n~每亘- The "Lmdard F~t"h ~ Iimm苦!~! ì.u!yi ~r willsin. ).1\.1 Iíì \hlH th" mm;k mûrkc{ t; OCδup iI1 lhc lonK nm, D MðW阜气'1，1'， Il'>I'>lèÍì'6 a~ our seH assesstnent cr;ter;., J""， W 1 iI Y~IOI "n; lltill ín the "Beginm:r" täge it b :mfer 10 find a good professional 10 manage your money for yOU. E Of cours色， ha.ving a. well paying job is the first step to survìval and paying pen:;e:; F Look at those records and see if thos cus10mers were able to retire comfortably like the financial advisor is promising you. G More devastating would be realizing that years of saving with coupons, sales, and driving cars with higher MPG did little to help compared to how your investments lost. Part Three Questions 15-20. (1 8 points) Read the following passage and chωse the best statement (A. B. C or D) for each question. (3 points each) What forces are fueling e-commerce? There are at least three major forces fueling e-commerce: economic forces , marketing and customer interaction forces , and technology , particularly m ultimedia convergence. Economic forces. One of the most evident benefits of e-commerce is economic efficiency resulting from the reduction in communications costs, low-cost technological infrastructure , speedier and more economic electronic transactions with suppliers, lower global information sharing and advertising costs, and cheaper customer service alternatives. Economic integration is either external or internal. External integration refers to the electronic networking of corporations, suppliers, customers/clients, and independent contractors into one community communicating in a virtual environment (with the Internet as medium). Internal integration , on the other hand , is the networking of the various 1445

departments within a corporation,and of business operations and processes.This allows critical business information to be stored in a digital form that can be retrieved instantly and transmitted electronically.Internal integration is best exemplified by corporate intranets. Among the companies with efficient corporate intranets are Procter and Gamble,IBM, Nestle and Intel. Market forces.Corporations are encouraged to use e-commerce in marketing and promotion to capture international markets,both big and small.The Internet is likewise used as a medium for enhanced customer service and support.It is a lot easier for companies to provide their target consumers with more detailed product and service information using the Internet. Technology forces.The development of ICT is a key factor in the growth of e-commerce.For instance,technological advances in digitizing content,compression and the promotion of open systems technology have paved the way for the convergence of communication services into one single platform.This in turn has made communication more efficient,faster,easier, and more economical as the need to set up separate networks for telephone services, television broadcast,cable television,and Internet access is eliminated.From the standpoint of firms/businesses and consumers,having only one information provider means lower communications costs. Moreover.the principle of universal access can be madc morc achicrabls with nYsFgsnes:人：present the high o6atAòi拐stalling lan4i钥as in gp9 Foly populated rural areas is a disincenrive 1o iciccommunicationo cumpanico tu inatall tlsghgasain these a Inatallin6 landling6ai销uali&a8&a月BBeB用B用8 sramiv to the private serTor if revcnucs3 from thcac lundlinco are nut limitu t losal and leng distonee tlephone shargas.but alss inalude eable TV and Internet charges.This developmenr will cnaure affordablc avocoo te informatign sysa by thess in rurel areas and will apapa tha gavarnmant the troublu and roxt of installing expensive landlincs. Now choose the best santanas (A.B.C or D)for pueh qnestion. 15.The phrasc "fueling e-commerce"in the title might mcan A.irritating e-commerce B.stimulating c-commerce to boom C.setting e-commerce on fire D.providing e-commerce with fucls such as gases 1446

departments wíthín a corporation , and of business operations and processes. This allows crítícal busíness ínformatíon to be stored ín a digital form that can be retríeved instantly and transmítted electronícally. Internal íntegratíon is best exemplified by corporate intranets. Among the companíes wíth efficíent corporate intranets are Procter and Gamble , IBM , Nest1e and Intel. Market forces. Corporations are encouraged to use e-commerce in marketing and promotíon to capture international markets, both big and small. The Internet is likewise used as a medium for enhanced customer service and support. It is a 10t easíer for companíes to províde theír target consumers wíth more detaíled product and servíce ínformatíon usíng the Internet. Technology forces. The development of ICT ís a key factor ín the growth of e-commerce. For ínstance , technologícal advances in dígítízíng content , compressíon and the promotíon of open systems technology have paved the way for the convergence of communication servíces into one single platform. Thís in turn has made communícatíon more efficíent , faster , easier, and more economical as the need to set up separate networks for telephone servíces, television broadca cable television , and Internet access is elimin ted. From the st ndpoint of firms/businesses and consumers. having only one information provider mcan:'i lower corn lUlllcatlO coõtõ. Monmvgr. thg príncípll" of universlIl lICCC:!:! [1m be müdc rnorc (l(j hì~Yilhl 'W with 国J1 董事萨阳~. ^专 !，，? ~"?n占比 b;δb còs Mi llU 1li nl l.!màH男阜且 Fl pp!JHmly POPUläT run理 1 2τ庐;:J~ ì~ J\ òì~ìnc miv t' Tf) tLÎ t: communlcötlυnn 山II1tJ Ullì \J{ì tu ìni"l tl'il1 ~lil 'i? 宣吉芒毕甘宁可 .t!J.;!';. lnst"ll;nδI"ndliriê 茹苦边副主?I\a~ 自负 L1l' Om!'! OHl !l1f lf' tíV 兽ìO TI1I" j) fiV ;i\ TF rTOf íf revcnuD lrom thCìC lüm1lint:D ün: nut lìmÌtiiJ hl l~li lo! mll fi J; sJ-a".-" h.l"pbõne 菩萨嚣. hu! !I1l)Ð i!\~l 自由51!'! TV !lnÓ Intprmn ch ry~~_ T l1í... dF í f' loj) mcm wi!l m:mrt: ni!ordüblr 凶白白tí ~g ìnf\]f mfi~ì~ J1盯草民生?曹亏"t"urnl are:as and "'V ill t.i'邑曹}\:I gavl!!'flmllJl1 Tlw fJ'Dunlll ,.lnÓ rnu jn~ t;lllin Q" êXj)êmìvr lílndlin t:~. No'W cb.òòsé tke 是就垂晶"t~"l!~ (儿. IJ. OP D) rop 1!!ll'h qUl!uïon_ 15. Tht: phnl :ì udln l( c-commn\;\J" Ìn tll'ó; iitl... 国项h~ rr苍白白 Å. il'l'itãting 1l-1'Ommm'cg B. ~tlmulütlng e-cornrnerce to boom C. setting ê-~Ommêr~ l' on fire 。. providing e-commerce with fuel õuch íl:> gíl:>e 1446

experiences,events,persons,places,properties,organizations,information,and ideas. Goods.Physical goods constitute the bulk of most countries'production and marketing effort.The United States produces and markets billions of physical goods,from eggs to steel to hair dryers.In developing nations,goods-(21) food,commodities,clothing, and housing are the mainstay of the economy. Services.As economies advance,a (22) proportion of their activities are focused on the production of services.The U.S.economy today consists of a 70%-30% services-to-goods mix.Services include airlines,hotels,and maintenance and repair people, (23)professionals such as accountants,lawyers,engineers,and doctors.Many market offerings consist of a variable mix of goods and services. Experiences.By orchestrating several services and goods,one can create,stage,and market experiences.Walt Disney World's Magic Kingdom is an experience;(24) is the Hard Rock Cafe. Events.Marketers promote time-based events,such as the Olympics,trade shows, sports events,and artistic performances. Persons.Celebrity marketing has become a major business.Artists,musicians,CEOs, physicians,high-profile lawyers and financiers,and other (25)draw help from celebrity marketers. Places.Cities,states,regions,and nations (26) to attract tourists,lactories, company headquarters,and new residents.Place marketers include economic development spccialists,rcal cstate agcnts,commercial banks,local business associations,and advortiging and publie rolationg aponeiog. Propertisa:Prypsstisa ere iniangikls righte ef ewnerahip of cither reaf property (real estate)(27)financial property (srocks and bond3).Propertica arc bought and aold, and thia beeasiònaa节a+ketin花ff8胖ky#Al8 TAtA A设anta〔f8 raal aatati8)and inv09 tMOHF companies and banks (for necuritico). Organisationg.Organigntiong setivoly work to build a strong.favorable (ZR). the mind of their publico,Philipa,the Dutch slstrni smany edvertise with the tos line."Let's Make Things Better.The Body Shop and Ben &Jerry's also gain attention by promoting social causes.Universities,museums,and performing arts organizations boost their public images to compete more successfully (29)_ audiences and funds. Information.The production,packaging,and distribution of information (30) 1448

experiences, events, persons, places, properties, organizations, Înformatìon , and ideas. Goods. Physical goods constitute the bulk of most countries' production and marketing effort. The United States produces and markets billions of physical goods, from eggs to steel to hair dryers. ln developing nations, goods (21) 一一一一 food commodities, clothing , and housing are the mainstay of the economy. Services. As economies advance , a (22) 一-一一 proportion of their activities are focused on the production of services. The U. S. economy today consists of a 70 % - 30 % services-to-goods mix. Services include airlines, hotels, and maintenance and repair people , (23) 一一一一_ professionals such as accountants, lawyers, engíneers, and doctors. Many market offerings consist of a variable mix of goods and services. Experiences. By orchestrating several services and goods, one can neate , stage , and market experiences. Walt Disney World's Magic Kingdom is an experience; (24) 一一一 IS the Hard Rock Cafe. Events. Marketers promote time-based events, such as the Olympics, trade shows, sports events. and artistic performances. Persons. Celebrity marketing has become a major business. Artists, musicians, CEOs , physicians. high-profile lawyers and financiers , and other (25) 一一一一 clraw help from celebrity marketers. Places. Citie吕， state吕， regions, and nation (26) to attract tourists, facto rÌ 白， comp ny headqu rtêrs and nêW rêsidents. Pl9.ce m9.rketers inelude economic development ì'l pecinliδt ì5， renl estnte n~ent ì'l， ωmmen ìül bímk\i, lQIõa.l bll\ilU'W GG a.岳母 a. tlQU击e.n<; du{!fti~ing nd publil' H!lntiom: !l lH!lll' 日\:. Pó'ílF....ii'ii'!! 矗立主~~!言量是旦出~!!!1再;~，言旦 ~H空号 ç. vvr r~h; f'甲 ",;.hèr rèaJ f' rð 与[ ,.-.-,,1 "'~làl"') (U) 一一一 fin rís! proPÊrtv TOc ÌCi ílnd hond~). Proptni firt bO \1 ~ht finct ~olct ‘ nnd Îs õêcãsiôns ã mârn辛苦 7\ 如辨\'， ~l\ l\ H' ~t l\ ~iiM\t!l 081' l'lHlI ß!llfttß) !lJU1 in\! !ltffiìlJ COIIl])ilIllt::i illld billllm (for ecurìtlWJ I OPU!l ni !l!l tion~. J'~!l ni tiOTIR !ll'tiugJy worll:. to \)uilt1 tron lI. f;l \J hl f' CUD ____ín th(; mÌnd I]f thdr publi~l)' Phili .hw DW\.\ih ，，盲目.\i' mçi'! ç<i'mj?S!Uy 1 ".,.\v ",rt;"cs vvAh lche b'f) linl.J. "UW' !l MlIk.p Thíng且Ii!'tt 肝. .. Tll.. nody :ìllop and Uf'n &. J t' 町、画lso lI I1且 tH:ntîon lW PfQmotínK ~o~i í.l l ~í.I旧白白· 飞) ui Y lW rei ti'W e ，刷旧"，，^ me J <lud pc fQ r1工， iu l3 arts orl3anizations bððst thpÍr public im gps to compete more successfully (Z9) 一一-一一 alldÍ E' ncE' and fllnds. Information. The produ~tion ， paçkaging , í.lncl clietribution of information (30) 一一- 1448

。ne Q~ ~Q\;iety ru吨。 inùmitrÌt:Õ' Amüng tht: mnrketers 01 information aτe hools a.nd un\\l ~rs\ti~s \ l>uM\snl!l's of I!n~~~lðp dià~ !\ó!\fídíon 600k.. 1 Ç\ nd ç~iuli~cJ mfi~fidnLi'ì i 民吨盲目叫fJ \l\毡nd tm rtlc. Wc.h i:\ttc.i'ì‘ I(Í@:lL lLvgry m!lrfHlt offl1,inq 旦旦旦 A!! l' lÍ ~å M i!" (Jl) 一→一一. !n ilvn"Gl llmduGtG 空空4 昔日 \O iil e.盲目ãi{自剧目扣 ddln:ì rln r: δοmc idcn or bcndít to ~ílti 亘 fy cor!! T1@êå. Thl" ~U[[售豆豆阳 m:ulc!!t will try to und!l'旦.'U\f\ 咱串串M'~样缸.. A.i:eÍc f s r> eed" 1 ~~~始匾。忐泌Á;;d"，. Neιlt;. deßcr~be bas;c ~~m础自驯的刷刷tû llu(ìh ml lood ，巾， wtllC[ I cÍorhinll. ;md (å 的一一~一_ i\:oflk bo Îl \f(:主trorlll: 自由 fo[ [1 cr!!J. lion. 刷刷. nnd f\享炯炯白白在 p.~回归畸型怡~ß辄革 Wl\J..h wF.;;.fi tι了三 re l~n ch;;d t'? 哼哇哇iE.. ~bh，，， i3 thílt mldll Mtbfr dli 茵茵 IÌI i\n AWGrf61ln 11 (j ([~ií {00[1 Lur wll 口口 II Iwmbunrcr. .Fnmch (ri@L ;;md íl !W d"lfik. A. ptm;on Í rI M!lUfil iU!l nl1l1dQ fooó but 【豆豆)一一←←且 jhì l ii1ml 国口。 C}ear}yr wallt;; ;lrç ，，1.面 FeJ h (ll屿'白白aGÌctyt Demð.nds are wants for specifi products cked by a. bíli t: to pay. Many people nt a Mercedes j onlya few are able and (34) 一二→ to buy one. Companies must measure not only how many people want theír product , but also how many would (35) • be wi11ing and able to buy it. Now fiJJ each gap with the best word CA , )J, C or D) 21. A. namely B. particularly C. specifically D. really 22. A. growing B. developing C. decreasing D. soaring 23. A. as well B. as C. wel1 as D. as wel1 as 24. A. such B. rnuch C. so D. a1so 25. A. professionals B. professors C. professes D. progresses 26. A. contest B. fight C. compete D. coníront 27. A. other than B. but C. and D.or 28. A. reflection B. image C. picture D. style 29. A. with B. for C.by D. to 30. A. is B. are C. was were 31. A. art B. root C. focus D. core 32. A. car B. transportation C. shelter D. living 33. A. wants 13. hopes for C. reaches D. gets 34. A. be wil1ing B. willing C. are willing D. wil1 35. 八. nearly B. hardly C. beneficially D. actually 1449