专题四广告应用型阅读理解 专题四广告应用型阅读理解 MYKONGLONG
专题四 广告应用型阅读理解 专题四 广告应用型阅读理解
专题四|专题导读 专题导读 广告英语与普通英语存在许多差异,广告具有鲜明的目 的性,即说服顾客进行购买,这种目的性决定了其语言的特 色和风格,使其独立于其他文体。广告的题材包括旅游、招 聘、生活指南、通知告示、使用规则、注意事项、商品说明 等。其语言特点是人名、地名、专有名词多;生词多;缩略 词、独词句、祈使句、省略句多;词汇较偏僻,语言不规范, 结构不完整。此类文章主要考查考生提取信息和处理信息的 能力,既注重特定细节的筛选、类比、综合,又注重推理判 断能力的考查,题目设置较容易。答题时没有必要把每一句 都弄得清清楚楚,只要重点理解与题目有关的信息就可以了。 MYKONGLONG
专题导读 专题四 │专题导读 广告英语与普通英语存在许多差异，广告具有鲜明的目 的性，即说服顾客进行购买，这种目的性决定了其语言的特 色和风格，使其独立于其他文体。广告的题材包括旅游、招 聘、生活指南、通知告示、使用规则、注意事项、商品说明 等。其语言特点是人名、地名、专有名词多；生词多；缩略 词、独词句、祈使句、省略句多；词汇较偏僻，语言不规范， 结构不完整。此类文章主要考查考生提取信息和处理信息的 能力，既注重特定细节的筛选、类比、综合，又注重推理判 断能力的考查，题目设置较容易。答题时没有必要把每一句 都弄得清清楚楚，只要重点理解与题目有关的信息就可以了
专题四|专题导读 做这类题时没有必要阅读全文,宜采用“倒序法”来处 理。即先看问题,后看文章内容。这样在阅读中可以有重点 地、有针对性地去读,冗余无效的信息可以略读甚至不读 在阅读时要特别留意文中以黑体、大写、下划线等方式加以 提示的文字,因为这很有可能是文章的核心或至少是一部分 内容的概括。 MYKONGLONG
专题四 │专题导读 做这类题时没有必要阅读全文，宜采用“倒序法”来处 理。即先看问题，后看文章内容。这样在阅读中可以有重点 地、有针对性地去读，冗余无效的信息可以略读甚至不读。 在阅读时要特别留意文中以黑体、大写、下划线等方式加以 提示的文字，因为这很有可能是文章的核心或至少是一部分 内容的概括
专题四|真题典例 匚真题典例 2011江西卷】 Winners c|ub You choose to be a winner The Winners club is a bank account specially designed for teenagers. It has been made to help you better manage your money. The Winners Club is a transaction account(x 易账户 where you receive a keycard so you can get to your money 24/7--that's 24 hours a day, 7 days a week It's a club with impressive features for teenagers No account keeping fees! You're no millionaire so we don 't expect you to pay large fees. In fact, there are no account keeping or transaction fees! MYKONGLONG
真题典例 专题四 │真题典例 【2011·江西卷】Winners Club You choose to be a winner! The Winners Club is a bank account specially designed for teenagers.It has been made to help you better manage your money.The Winners Club is a transaction account(交 易账户)where you receive a keycard so you can get to your money 24/7—that’s 24 hours a day, 7 days a week! It’s a club with impressive features for teenagers： ● No account keeping fees! You’re no millionaire so we don’t expect you to pay large fees.In fact, there are no account keeping or transaction fees!
专题四|真题典例 O Excellent interest rates! You want your money to grow. The Winners club has a good rate of interest which gets even better if you make at least two deposits(f )without taking them out in a month Convenient Teenagers are busy-we get that, You may never need to come to a bank at all. With the Winners club you can choose to use handy tellers and to bank from home using the phone and the Internet. You can have money directly deposited into your Winners club account. This could be your pocket money or your pay from your parttime job! MYKONGLONG
专题四 │真题典例 ● Excellent interest rates! You want your money to grow.The Winners Club has a good rate of interest which gets even better if you make at least two deposits(储蓄)without taking them out in a month. ● Convenient Teenagers are busy—we get that.You may never need to come to a bank at all.With the Winners Club you can choose to use handy tellers and to bank from home using the phone and the Internet...You can have money directly deposited into your Winners Club account.This could be your pocket money or your pay from your parttime job!
专题四|真题典例 O Mega magazine included Along with your regular report, you will receive a FREE magazine full of good ideas to make even more of your money. there are also fantastic offers and competitions only for Winners club members The Winners Club is a great choice for teenagers. And it is so easy to join. Simply fill in an application form. You will have to get permission from your parent or guardian(so we can organize that cool keycard)but it is easy. We can't wait to hear from you. It's the best way to choose to be a winner! )1.The Winners Club is a bank account intended for A. parents B. teenagers C. winners D. adults MYKONGLONG
专题四 │真题典例 ● Mega magazine included Along with your regular report, you will receive a FREE magazine full of good ideas to make even more of your money.There are also fantastic offers and competitions only for Winners Club members. The Winners Club is a great choice for teenagers.And it is so easy to join.Simply fill in an application form.You will have to get permission from your parent or guardian(so we can organize that cool keycard)but it is easy.We can’t wait to hear from you.It’s the best way to choose to be a winner! ( )1.The Winners Club is a bank account intended for________. A．parents B．teenagers C．winners D．adults
专题四|真题典例 0 )2. Which of the following is TRUE about the Winners Club? A. Special gifts are ready for parents B. The bank opens only on work days. C. Services are convenient for its members D. Fees are necessary for the account keeping )3. The Winners Club provides magazines which A. encourage spending B. are free to all teenagers C. are full of adventure stories D. help to make more of your money MYKONGLONG
专题四 │真题典例 ( )2.Which of the following is TRUE about the Winners Club? A．Special gifts are ready for parents. B．The bank opens only on work days. C．Services are convenient for its members. D．Fees are necessary for the account keeping. ( )3.The Winners Club provides magazines which________. A．encourage spending B．are free to all teenagers C．are full of adventure stories D．help to make more of your money
专题四|真题典例 4. If you want to be a member of the club, you must A. be an Internet user B. be permitted by your parent C. have a big sum of money D. be in your twenties 5. What is the purpose of this text? A. To set up a club. B. To provide parttime jobs C. To organize keycards D. To introduce a new banking service MYKONGLONG
专题四 │真题典例 ( )4.If you want to be a member of the Club，you must________. A．be an Internet user B．be permitted by your parent C．have a big sum of money D．be in your twenties ( )5.What is the purpose of this text? A．To set up a club. B．To provide parttime jobs. C．To organize keycards. D．To introduce a new banking service
专题四|真题典例 【解析】本文为广告,介绍了一种针对十几岁的青少年 的存款账户,重点介绍了该账户的几个优点。 1.B细节理解题。从第一段第一句话即可得知答案 为B。 2.C推理判断题。从 Convenient-一段可知the Winners club的服务对于它的成员来说是方便的,不需要 去银行,在手机或网络上就可以操作。 3.D细节理解题。从文中信息句 you will receive a FREE magazine full of good ideas to make even more of your money可知答案为D。 MYKONGLONG
专题四 │真题典例 【解析】本文为广告，介绍了一种针对十几岁的青少年 的存款账户，重点介绍了该账户的几个优点。 1．B 细节理解题。从第一段第一句话即可得知答案 为B。 2．C 推理判断题。从Convenient一段可知the Winners Club的服务对于它的成员来说是方便的，不需要 去银行，在手机或网络上就可以操作。 3．D 细节理解题。从文中信息句you will receive a FREE magazine full of good ideas to make even more of your money.可知答案为D
专题四|真题典例 4.B细节理解题。从文中信息句 And it is so easy to join. Simply fill in an application form. You will have to get permission from your parent or guardian.理解得知,如 果十几岁的青少年要加入该俱乐部必须取得父母或监护人的 同意。 5.D推理判断题。本文介绍了一种针对青少年的存款 账户,重点介绍了该账户的几个优点。 MYKONGLONG
专题四 │真题典例 4．B 细节理解题。从文中信息句And it is so easy to join.Simply fill in an application form.You will have to get permission from your parent or guardian...理解得知，如 果十几岁的青少年要加入该俱乐部必须取得父母或监护人的 同意。 5．D 推理判断题。本文介绍了一种针对青少年的存款 账户，重点介绍了该账户的几个优点