XX Beef Export Federation XX office XXX国家牛肉出口協會XX辨事處 XX牛肉市場展望 XX Beef market Outlook 主講人:XXX牛肉出口協會 XX辦事處 處長XXX Presented by: XXX Beef Export federation XX office Director: XXX
XX牛肉市場展望 XX Beef Market Outlook XX Beef Export Federation XX Office XXX国家牛肉出口協會XX辦事處 主講人: XXX牛肉出口協會 XX辦事處 處長 XXX Presented by: XXX Beef Export Federation XX office Director: XXX
XXXBeef Export Federation XXOffice XXX牛肉出口協會XX辦事處 討論單元 Agenda 經濟方面分析 Economic analysis 每人每年對肉類需求分析 Meat Consumption Analysis 牛肉進囗分析 Beef and veal Imports analysis 策略分析 Strategy Analysis
討論單元Agenda XXXBeef Export Federation XXOffice XXX牛肉出口協會XX辦事處 • 經濟方面分析Economic Analysis • 每人每年對肉類需求分析Meat Consumption Analysis • 牛肉進口分析Beef and Veal Imports Analysis • 策略分析Strategy Analysis
XXXBeef Export Federation XX Office XXX牛肉出口協會XX辦事處 經濟分析 Economic Analysis A.平均所得 Average Per Capita Income(CS) Per Capita Income: Taiwan Y ear Year 1990 11,119 1997 18,634 1991 12,283 1998 16,959 1992 14,386 1999 18,244 1993 15,006 2000 18,020 1994 16,186 2001 15,245 1995 7,397 2002 15,120 1996 18,189 2003 15,850 Source XXX
A. 平均所得Average Per Capita Income (C$) 經濟分析 Economic Analysis XXXBeef Export Federation XX Office XXX牛肉出口協會XX辦事處 Per Capita Income: Taiwan Year C$ Year C$ 1990 11,119 1997 18,634 1991 12,283 1998 16,959 1992 14,386 1999 18,244 1993 15,006 2000 18,020 1994 16,186 2001 15,245 1995 17,397 2002 15,120 1996 18,189 2003 15,850 Source : XXX
XXX Beef Export Federation XX Office XXX牛肉出口協會XX辦事處 經濟分析 Economic Analysis B.價格 Price 王品牛排( Wang Steak 西提牛排( Tasty Steak) NTS 1000 NTS 390
XXX Beef Export Federation XX Office XXX牛肉出口協會XX辦事處 經濟分析 Economic Analysis B. 價格 Price 王品牛排(Wang Steak) 西提牛排(Tasty Steak) NT$ 1000 NT$ 390
XXX Beef Export Federation XX Office XXX牛肉出口協會XX辦事處 經濟分析 Economic Analysis C.品質 Quality Choice/Aaa Cowboy 鬥牛士案例
XXX Beef Export Federation XX Office XXX牛肉出口協會XX辦事處 經濟分析 Economic Analysis C. 品質 Quality Choice/AAA Cowboy 鬥牛士案例
XXX Beef Export Federation XX Office XXX牛肉出口協會XX辦事處 經濟分析 Economic Analysis D.產品 Products 牛排 Steak 内臟(Ofa)
XXX Beef Export Federation XX Office XXX牛肉出口協會XX辦事處 經濟分析 Economic Analysis D. 產品 Products 牛排 Steak 內臟 (Offal)
XXXBeef Export Federation XX Office XXX牛肉出口協會XX辦事處 肉類消費分析 Meat Consumption Analysis A.每人每年肉類消費 Per Capita Meat Consumption(kg, Per Capita) Per Capita meat Consumption: Taiwan (kg Year Beef veal Pork Poultry Seafood Total 1991 2.61 22.69 39:72 103.36 1992 2.79 38.76 24.75 43.95 110.25 1993 2.72 39.65 27.08 47.46 116.91 1994 2.97 40.36 27.81 38.37 10945 1995 3.16 39.76 28.78 38.35 110.05 1996 2.80 40.62 30.49 38.42 112.63 1997 3.4 39.05 33.49 42.30 118.28 1998 3.29 41.13 32.94 39.41 116.77 1999 3.75 3876 33.89 43.72 120.12 2000 3.31 39.50 33.37 40.34 116.52 3.20 39.21 33.1239.8911525 2002 40.00 33.50 40.00 11680 20033504112379408211.3 Source: XXX
XXXBeef Export Federation XX Office XXX牛肉出口協會XX辦事處 Per Capita Meat Consumption: Taiwan (kg.) Year Beef , Veal Pork Poultry Seafood Total 1991 2.61 38.43 22.69 24.75 39.72 43.95 103.36 1992 2.79 38.76 39.65 110.25 1993 2.72 27.08 116.91 27.81 47.46 1994 2.97 40.36 39.76 38.37 109.45 1995 3.16 28.78 30.49 38.35 38.42 110.05 1996 2.80 40.62 112.63 1997 3.44 39.05 33.49 42.30 118.28 1998 3.29 41.13 116.77 38.76 32.94 33.89 39.41 1999 3.75 43.72 40.34 120.12 2000 3.31 39.50 116.52 39.21 33.37 2001 3.20 33.12 39.89 115.25 2002 3. 40.00 41.12 33.50 33.79 40.00 40.82 116.80 2003 3.50 119.23 Source: XXX A. 每人每年肉類消費Per Capita Meat Consumption (kg, Per Capita) 肉類消費分析Meat Consumption Analysis
XXX Beef Export Federation XX Office XXX牛肉出口協會XX辦事處 肉類消費分析 Meat Consumption Analysis 自1971~2001每人肉類消費 Pounds per Capita-1971~2001 Beef 46.77 Pork 45.40 a70 Chicken 39.88 10 0 Year Source: Stats Canada, Ag Canada, USA Prepared by Canfax Research Beef
XXX Beef Export Federation XX Office XXX牛肉出口協會XX辦事處 肉類消費分析Meat Consumption Analysis 自1971~2001 每人肉類消費Pounds Per Capita—1971~2001
XXX Beef Export Federation XXOffice XXX牛肉出口協會XX辦事處 肉類消費分析 Meat Consumption Analysis 消費者的改變 Customers are changing 口老化 Aging population 小家庭 Smaller households 越來越多的女性工作者 More working women 種族融合 Changing ethnic mix 營養,安全,和動物健康 Nutrition, safety and animal health 價格,價值的平衡 Price/ Valueequation 烹飪的技巧C0 oking skills
XXX Beef Export Federation XXOffice XXX牛肉出口協會XX辦事處 肉類消費分析Meat Consumption Analysis 消費者的改變Customers are changing •人口老化Aging population •小家庭Smaller households •越來越多的女性工作者 More working women •種族融合Changing ethnic mix •營養, 安全, 和動物健康 Nutrition, safety and animal health •價格, 價值的平衡Price/Value equation •烹飪的技巧Cooking Skills
Canada beef export Federation Taiwan office 加拿大牛肉出口協會台灣辦事處 肉類消費分析 Meat Consumption Analysis B.消費者在改變消費 白肉(雞肉,海鮮是中國人的最愛 White meat is chinese favor 2.紅肉因受到BSE,FMD的影響 The influence of bse. fmd 3.素食主義的盛行,也影響肉類的銷售 The vegetarianism is gradually prevalence
Canada Beef Export Federation Taiwan Office 加拿大牛肉出口協會台灣辦事處 肉類消費分析Meat Consumption Analysis B. 消費者在改變消費 1. 白肉(雞肉, 海鮮) 是中國人的最愛 White meat is Chinese favor 2. 紅肉因受到BSE, FMD 的影響 The influence of BSE, FMD 3. 素食主義的盛行, 也影響肉類的銷售 The vegetarianism is gradually prevalence
