
How to Write a Company Profile(公司简介) 遥 顺德职业技术学院 SHUNDEPOLYTECHNIC
How to Write a Company Profile (公司简介)

When writing a company profile,usually you should remember to include the following: 1.Founding of the company:year of foundation, how it was founded and so on. 2.Company background:location and headquarters,employees,etc. 3.Products and services:key features of products and services the company offers. 4.Company culture:objectives,core values
1. Founding of the company: year of foundation, how it was founded and so on. 2. Company background: location and headquarters, employees, etc. 3. Products and services: key features of products and services the company offers. 4. Company culture: objectives, core values. When writing a company profile, usually you should remember to include the following:

Words and phrases: multinational corporation跨国公司 private enterprises私营企业 state-owned enterprises start成立 冬establish建立 冬found建立 manufacture生产 冬headquarters总部 subsidiary子公司 specialize in专门从事 provide提供
❖multinational corporation 跨国公司 ❖private enterprises 私营企业 ❖state-owned enterprises ❖start 成立 ❖establish 建立 ❖found 建立 ❖manufacture 生产 ❖headquarters 总部 ❖subsidiary 子公司 ❖specialize in 专门从事 ❖provide 提供 Words and phrases:

Sentence patterns: The company was founded/established in ... Its headquarters is in ... The company is a multinational corporation. It has a workforce of ...people. ..has employees of more than...all over the world. The Adidas Group is a global leader in the sporting goods industry. The company mainly manufactures cars ... The official website for the company is
❖The company was founded/established in .... ❖Its headquarters is in …. ❖The company is a multinational corporation. ❖It has a workforce of …. people. ❖… has employees of more than … all over the world. ❖The Adidas Group is a global leader in the sporting goods industry. ❖The company mainly manufactures cars …. ❖The official website for the company is…. Sentence patterns:

Task 1 Complete the company profile by translating the Chinese given in brackets into English. AT&T is a 1) (通信控股公 )It was founded by Alexander Graham Bell in 1876.2) (其总部)is in Dallas,Texas.3) (主要业务和产品)of the company are communications and entertainment services.4) (公司提供服务)all over the world. The company now 5) (现有员工约 303 530)working for it. 通信: communication 控股公司:holding company
Task 1 Complete the company profile by translating the Chinese given in brackets into English. AT&T is a 1) ________________________ (通信控股公 司). It was founded by Alexander Graham Bell in 1876. 2) ________________________ (其总部) is in Dallas, Texas. 3) ____________________________ (主要业务和产品) of the company are communications and entertainment services. 4) _____________________ (公司提供服务) all over the world. The company now 5) _____________________ (现有员工约 303 530) working for it. 通信: communication 控股公司: holding company

AT&T is a 1) communications holding company(通信控股公 )It was founded by Alexander Graham Bell in 1876.2) Its headquarters (其总部)is in Dallas,Texas.3) The main business and products (主要业务和产品)of the company are communications and entertainment services.It 4) providesits se提供服务)all over the world. The company now 5) has about.303530e机府员工约 303 530)working for it
AT&T is a 1) ________________________ (通信控股公 司). It was founded by Alexander Graham Bell in 1876. 2) ________________________ (其总部) is in Dallas, Texas. 3) ____________________________ (主要业务和产品) of the company are communications and entertainment services. It 4) _____________________ (提供服务) all over the world. The company now 5) _____________________ (现有员工约 303 530) working for it. communications holding company The main business and products Its headquarters has about 303 530 employees provides its services

Task 2 Understand the company profile. Midea Established in 1968,Midea has grown from what was once a local workshop into a leading consumer appliances and air conditioning systems manufacturer,with operations around the world.Its 40 years of persistent growth has brought its global turnover to $22 billion USD in 2011.Consequently,Midea has created over 150,000 jobs both in China,and throughout the world. Midea believes in creating value through rapid response to market demands,cost-efficient operations and consumer satisfaction.As a result,Midea wields a comprehensive product portfolio(产品系s列)and vast production capacity to meet these demands.Midea's integrated research and manufacturing process helps to enrich lifestyles worldwide through a distinct range of innovative,yet affordable products
Task 2 Understand the company profile. Established in 1968, Midea has grown from what was once a local workshop into a leading consumer appliances and air conditioning systems manufacturer, with operations around the world. Its 40 years of persistent growth has brought its global turnover to $22 billion USD in 2011. Consequently, Midea has created over 150,000 jobs both in China, and throughout the world. Midea believes in creating value through rapid response to market demands, cost-efficient operations and consumer satisfaction. As a result, Midea wields a comprehensive product portfolio(产品系列) and vast production capacity to meet these demands. Midea’s integrated research and manufacturing process helps to enrich lifestyles worldwide through a distinct range of innovative, yet affordable products

Today,Midea is a brand leader in China.The company continues to actively globalize its operations with production bases in Vietnam,Belarus,Egypt,Brazil, Argentina,and India,to be followed by additional plants in the future.Midea is also expanding its distribution network in several countries in order to offer better service to its local consumers in those locations. Looking ahead,Midea persists with its strategy of taking the initiative in order to continue as a highly-dynamic enterprise,with the ambition for consistent growth that is characteristic of a world class business.In parallel with its plans for ambitious growth,Midea is also deeply devoted to its role as a responsible corporate citizen in China,and around the world
Today, Midea is a brand leader in China. The company continues to actively globalize its operations with production bases in Vietnam, Belarus, Egypt, Brazil, Argentina, and India, to be followed by additional plants in the future. Midea is also expanding its distribution network in several countries in order to offer better service to its local consumers in those locations. Looking ahead, Midea persists with its strategy of taking the initiative in order to continue as a highly-dynamic enterprise, with the ambition for consistent growth that is characteristic of a world class business. In parallel with its plans for ambitious growth, Midea is also deeply devoted to its role as a responsible corporate citizen in China, and around the world

GARDEN碧桂图 Country Garden,a "China's Well-Known Trademark" enterprise,was established in 1992 and listed on the Hong Kong Stock Exchange in 2007.It is one of China's leading integrated property developers,with businesses comprising construction,installation,fitting,property development, property management,as well as hotel development and management. 碧桂园,“中国驰名商标”,成立于1992年,2007年在香港 联交所主板上市,是一家以房地产为主营业务,涵盖建筑、 装修、物业开发与管理、酒店开发及管理等行业的国内著名 综合性企业集团
Country Garden, a “China’s Well-Known Trademark” enterprise, was established in 1992 and listed on the Hong Kong Stock Exchange in 2007. It is one of China’s leading integrated property developers, with businesses comprising construction, installation, fitting, property development, property management, as well as hotel development and management. 碧桂园,“中国驰名商标”,成立于1992年,2007年在香港 联交所主板上市,是一家以房地产为主营业务,涵盖建筑、 装修、物业开发与管理、酒店开发及管理等行业的国内著名 综合性企业集团

Since its establishment,Country Garden is dedicated in property development and has created its unique business model with core competitiveness.Aiming at lowering the cost, the Group adopts integrated business structure covering design,construction and property development etc.Coupled with its high-quality products and gardening environment, comprehensive supporting facilities,national first class property management services etc.,the Group provides a huge supply of high value-to-price products to its regional markets. Bearing the motives of "To create a better society with our existence"and "To shape a prosperous future through our conscience and social responsibility",Country Garden and its founder are dedicated to charitable activities with aggregate donations over RMB1.3 billion and actively contribute for the development of a harmonious society
Since its establishment, Country Garden is dedicated in property development and has created its unique business model with core competitiveness. Aiming at lowering the cost, the Group adopts integrated business structure covering design, construction and property development etc. Coupled with its high-quality products and gardening environment, comprehensive supporting facilities, national first class property management services etc., the Group provides a huge supply of high value-to-price products to its regional markets. Bearing the motives of “To create a better society with our existence” and “To shape a prosperous future through our conscience and social responsibility”, Country Garden and its founder are dedicated to charitable activities with aggregate donations over RMB1.3 billion and actively contribute for the development of a harmonious society