Course Rhetoric Advanced Grade 13 Level of Undergraduate Name English Writing Specialization Instructor 杨劲松 Professional Professor Size of Class S(30students) Classroom 2 Tittle Hours Chapter of Lesson Audience Analysis Main Course Advanced English Writing Book ECNUP Reference Books Objective Requirements: Get the students have the techniques of assessing the audience to make sure the information provided to them is at the appropriate level Get the students of the awareness that defining an audience requires the consideration of many factors. Contents of Teaching,Timing of Instruction Teaching Methods 1.Lead in:warm up activity (10 minutes) 2.Audience analysis:(30 minutes) Interpretation of each letter of AUDIENCE General audience and specific audience 3.A tripartite-topoi system(35 minutes) Logos Ethos Pathos 4.Summary and assignments(5 minutes) Teaching methods:CAJ,Explanation,talking,discussion,demonstration Key Points Difficult Points: Difficult Points Understanding of A Tripartite-Topoi System Important Points: Pathos Logos Ethos Review Comments of Faculty Director: Signature of Faculty Director: Date Month Year Teaching Plan Lesson No.3 Lecture Schedule:2016-3-16 Aids Content Methods Time Allocation
Course Name Rhetoric & Advanced English Writing Grade 13 Level of Specialization Undergraduate Instructor 杨劲松 Professional Tittle Professor Size of Class S(30students) Classroom Hours 2 Chapter of Lesson Audience Analysis Main Course Book & Reference Books Advanced English Writing ECNUP Objective & Requirements： Get the students have the techniques of assessing the audience to make sure the information provided to them is at the appropriate level Get the students of the awareness that defining an audience requires the consideration of many factors. Contents of Teaching, Timing of Instruction & Teaching Methods 1.Lead in : warm up activity (10 minutes) 2. Audience analysis : (30 minutes) Interpretation of each letter of AUDIENCE General audience and specific audience 3. A tripartite –topoi system(35 minutes) Logos Ethos Pathos 4. Summary and assignments (5 minutes) Teaching methods: CAJ,Explanation, talking, discussion, demonstration Key Points & Difficult Points： Difficult Points Understanding of A Tripartite-Topoi System Important Points: Pathos Logos Ethos Review Comments of Faculty Director： Signature of Faculty Director： Date___Month____Year_____ Teaching Plan Lesson No. 3 Lecture Schedule：2016-3-16 Content Aids & Methods & Time Allocation
Greeting 10m Lead in Stepl:Watch a What's the point of the following stories? video clip of对 Jesus Christ Give Meaning: God admonished 牛弹琴Step2: not that which is people not to give what is Question:What's the point of the holy unto the dogs, precious to following stories? neither cast ye your those who are unable to Step3 Question: pearls before swine, understand its value.If not,it's How is lest they trample similar to audience them under their feet,and turn again Play music before cows that analysis important in and rend you. have no ideas at all of what English music is. writing? As has been pointed out,writing is communication between the writer and the audience. Therefore,audience analysis is reasonably a point of departure. Whenever you write,you write for a purpose and to an audience. Audience analysis:general and specific How to analyze a general audience? How to analyze a specific audience? 30 minutes Analyzing a general audience Questions and answers How will my audience react to my subject and thesis? How intelligent and well-educated is my audience What does my audience know about the subject What does my audience want and need to know about the subject? Analysis. Expectations Who are they How many will they expect Interpretation be there？ to leam or of each letter in hear from Customized you？ What specifi AUDIENCE Understanding needs do you for a better What is their need to knowledge of the A-U-D-I-E-N-C-E address? memory of the subject? points of audience Damagraghics Needs-what analysis. _What is their are their needs Environment What are your 8g日，98X, Interest thy are they there? there will I stand?Can needs as the Who asked speaker? backgraund? they all see them to be there? hear me? A Example of Demographics A Chinese folk song《天涯歌女》was taught to the kids in the kin garden. 郎呀，咱们俩是一条心 郎？狼？ Examples are used for explaining the points of audience analysis
Greeting Lead in What’s the point of the following stories? As has been pointed out, writing is communication between the writer and the audience. Therefore, audience analysis is reasonably a point of departure. Whenever you write, you write for a purpose and to an audience. Audience analysis: general and specific How to analyze a general audience? How to analyze a specific audience? Analyzing a general audience How will my audience react to my subject and thesis? How intelligent and well-educated is my audience ? What does my audience know about the subject ? What does my audience want and need to know about the subject? A Example of Demographics A Chinese folk song 《天涯歌女》was taught to the kids in the kin garden. 郎呀，咱们俩是一条心 郎？狼？ 10m Step1: Watch a video clip of对 牛弹琴Step2: Question: What’s the point of the following stories? Step3 Question: How is audience analysis important in English writing? 30 minutes Questions and answers Interpretation of each letter in AUDIENCE for a better memory of the points of audience analysis. Examples are used for explaining the points of audience analysis
Stepl:Ask the Compare the following passages students to For General Audience compare the 3 paragraphs in Ladies and Gendeman, stylistics. n晋m Step2:Question and Developments in Sociolinguistics",and hope thatit will prove use ful自those of you engaged in起ach恤g English. Why different contexts resort Good evening,friends, to different Our chairman,Jean Monrovia,asked me to share some of my current research in sociolinguistics,and I hope itwillbe useful you in your languages? English classes next week. Step3: Conclusion is Hi,everyone, made that Jean asked me to come on over and rap a bit about the stuff I'm into sociolinguistics.Maybe it'll help in teaching those English classes,and audience I hope it will be useful to you won't he tumned off with some of the technical jargon and stuft analysis is the motivation of the 3 different styles which are Match the pictures with the words different in diction,syntax, Audience Writers greeting as well as textual Say thigs carefully, organization. avoid triggering his rage Bad-tempe Match the Avoid mentioning things pictures with that counter to his relgion the words Deeply-religious Cite instances may appeal to his love for the motherland Patriotic
Compare the following passages Match the pictures with the words Step1: Ask the students to compare the 3 paragraphs in stylistics. Step2: Question Why different contexts resort to different languages? Step3: Conclusion is made that audience analysis is the motivation of the 3 different styles which are different in diction, syntax, greeting as well as textual organization. Match the pictures with the words
A Tripartite Topoi System 35 minutes 月Tripartite Topoi System三方论，题系统 Stepl:explain the tripartite system step2:examples Step3:Group the topoi of the the topoiof the discussion on 3 bject matte似 writer examples ethos logos the topoi of the audience pathos If the discourse is rationally or reasonably constructed,the writer is likely to persuade the audience,provided that the audience is rational. Examples The example is By combining cesium(铯)and dihydro-oxide(二氢氧化)in laboratory conditions,. used to explain and capturing the released energy,ACME has promised to lead the way into the future. 1og0s”. Our energy source is clean,safe,and powerful.No pollutants are released into the Stepl:ask the atmosphere.The world will soon have an excellent source of clean energy. students to read the text. Step2:ask the students to ause cause analyze the relationships of Ourenergy each sentence. By combining AC亚has The word ource i起 cesium and wΠs5oon Step3: promised to clean dhy一ode lead theway have an conclusion of a是，and inlaboraory indo the powerful. excelent soure of logos conditions,and futre No pollurtants Step 4: capturing the are released inio cleanenergy. the atmosphere introduction of syllogism with logos. Logos is an argument based on logic or reason.The ACME Research page is primarily logos-based because it appeals to the reason of people reading it.It suggests that Cesium will provide the world's energy for a very long time.It is clean,safe,and efficient,all of which are appeals to the logic of the audience.By using such convincing reasons in it's argument,ACME hopes to provide the world's energy
A Tripartite Topoi System If the discourse is rationally or reasonably constructed, the writer is likely to persuade the audience ,provided that the audience is rational. Examples By combining cesium(铯) and dihydro-oxide（二氢氧化） in laboratory conditions, and capturing the released energy, ACME has promised to lead the way into the future. Our energy source is clean, safe, and powerful. No pollutants are released into the atmosphere. The world will soon have an excellent source of clean energy. Logosis an argument based on logic or reason. The ACME Research page is primarily logos-based because it appeals to the reason of people reading it. It suggests that Cesium will provide the world's energy for a very long time. It is clean, safe, and efficient, all of which are appeals to the logic of the audience. By using such convincing reasons in it's argument, ACME hopes to provide the world's energy. 35 minutes Step1: explain the tripartite system step2: examples Step3:Group discussion on 3 examples The example is used to explain “logos”. Step1: ask the students to read the text. Step2: ask the students to analyze the relationships of each sentence. Step3: conclusion of logos Step 4: introduction of syllogism with logos
An example of Rhetorical syllogism major premise minor premise conclusion virtues are kindness is therefore, praiseworthy a virtue kindness is praiseworthy The example is used to explain pathos'”. Stepl:ask the students to read the text. Pathos Step2:ask the If a reader is more easily persuaded if his emotions are aroused,the writer is students to therefore,advised to stir the reader's emotions such as fear,sadness,contentment,joy, analyze the pride,ect.. relationships of each sentence. Examples Step3: Cesium-Based Reactor Kills! conclusion of A baby turtle breaks free from the leathery shell of its egg,catching its first pathos glimpse of its first sunrise.As the tide comes in,approaching the nest,it also approaches Step 4:ask the a small pile of metal-cesium.Finally,the water touches the cesium.The nest is torn to students to bits in the resulting explosion,cesium-based reactor kills the baby turtle. practice“ Pathos'” 1.Pathos is appeal based on emotion.Advertisements tend to be pathos-driven. 2.Pathos is an argument based on emotion,playing on sympathy,fears,and desires.it relies on an emotional response from the people reading it.By stressing the helplessness of the(endangered)turtle,it attempts to sway people to its side, against the "commercial hordes"of Acme. Ethos The example is We are more likely to believe good guys than bad guys.It's therefore useful for the used to explain writer to project himself as a man with good sense,good morals and good will. “ethos” Stepl:ask the Examples students to read the text. Step2:ask the students to analyze the relationships of each sentence
Pathos If a reader is more easily persuaded if his emotions are aroused, the writer is ,therefore, advised to stir the reader’s emotions such as fear, sadness, contentment, joy, pride, ect.. Examples Cesium-Based Reactor Kills! A baby turtle breaks free from the leathery shell of its egg, catching its first glimpse of its first sunrise. As the tide comes in, approaching the nest, it also approaches a small pile of metal - cesium. Finally, the water touches the cesium. The nest is torn to bits in the resulting explosion, cesium-based reactor kills the baby turtle. 1. Pathos is appeal based on emotion. Advertisements tend to be pathos-driven. 2. Pathos is an argument based on emotion, playing on sympathy, fears, and desires. it relies on an emotional response from the people reading it. By stressing the helplessness of the (endangered) turtle, it attempts to sway people to its side, against the "commercial hordes" of Acme. Ethos We are more likely to believe good guys than bad guys. It’s therefore useful for the writer to project himself as a man with good sense, good morals and good will. Examples The example is used to explain “pathos”. Step1: ask the students to read the text. Step2: ask the students to analyze the relationships of each sentence. Step3: conclusion of pathos Step 4: ask the students to practice “ Pathos”. The example is used to explain “ethos”. Step1: ask the students to read the text. Step2: ask the students to analyze the relationships of each sentence
Acme Gizmotronics,the company that you've trusted for over 100 years,has Step3: recently entered the World Wide Web!Now you can purchase our fine products through conclusion of the internet.Our quality can be shipped to you within minutes.All come with the pathos famous lifetime guarantee that makes Acme the company that the world depends on for Step 4:ask the it's gizmo needs. students to Our spokesperson,Mr.Coyote says "I'm not really a coyote,but I play one on tv. practice" I've used Acme products for years.I buy everything from Acme.They are the ethos”. company that I trust the most." The ACME homepage is an example of ethos because of the way it keeps referring back to the character of ACME.ACME is a company that "you have trusted for over 100 years.They even have a spokesperson vouching for their integrity. SUMMARY Whenever you write a passage,you are write for a purpose and to an audience. As writing is the communication between the writer and the audiences.Then audience analysis become a necessity before you write a passage. 5 minutes The sentence "Whatever you say should be adapted to the readers"does not mean that Summary and you give up your own principle and subjugate yourself to the readers,but rather that you assignments adopt linguistic strategies which can most effectively influence the readers to your advantage. Assignments Audience Analysis in Your Writing: A Letter to the President There are often a large number of factors to consider,thus making it hard for the writer to completely assess the target audience within a reasonable amount of time.Therefore,an attempt to reach the most accurate and effective audience Summary analysis,in a timely manner,is vital to the technical communication process. The depth of the audience analysis also depends of the Tripartite-Topoi System which includes pathos,logos and ethos
Acme Gizmotronics, the company that you've trusted for over 100 years, has recently entered the World Wide Web! Now you can purchase our fine products through the internet. Our quality can be shipped to you within minutes. All come with the famous lifetime guarantee that makes Acme the company that the world depends on for it's gizmo needs. Our spokesperson, Mr. Coyote says "I'm not really a coyote, but I play one on tv. I've used Acme products for years. I buy everything from Acme. They are the company that I trust the most." The ACME homepage is an example of ethos because of the way it keeps referring back to the character of ACME. ACME is a company that "you have trusted for over 100 years." They even have a spokesperson vouching for their integrity. SUMMARY Whenever you write a passage, you are write for a purpose and to an audience. As writing is the communication between the writer and the audiences. Then audience analysis become a necessity before you write a passage. The sentence “Whatever you say should be adapted to the readers” does not mean that you give up your own principle and subjugate yourself to the readers, but rather that you adopt linguistic strategies which can most effectively influence the readers to your advantage. Assignments Audience Analysis in Your Writing: A Letter to the President Step3: conclusion of pathos Step 4: ask the students to practice “ ethos”. 5 minutes Summary and assignments Summary There are often a large number of factors to consider, thus making it hard for the writer to completely assess the target audience within a reasonable amount of time. Therefore, an attempt to reach the most accurate and effective audience analysis, in a timely manner, is vital to the technical communication process. The depth of the audience analysis also depends of the Tripartite-Topoi System which includes pathos, logos and ethos
Assignments Audience Analysis in Your Writing: Homework A Letter to the President Cubing analysis What is cubing analysis? Key Points of Pre- Six sides of cubing analysis studying Example:earthquake problem Assignments:Earthquake as I See It can be seen that most students are interested in this lecture,especially the examples for explaining the AUDIENCE. Most students were used to write with the reference of models and they were Implementation and forced to write for the exams.So they had no sense of audience analysis before Analysis this class. Tripartite topoi system are a systematic approach for English writing
Homework Assignments Audience Analysis in Your Writing: A Letter to the President Key Points of Prestudying Cubing analysis What is cubing analysis? Six sides of cubing analysis Example: earthquake problem Assignments: Earthquake as I See Implementation and Analysis It can be seen that most students are interested in this lecture, especially the examples for explaining the AUDIENCE. Most students were used to write with the reference of models and they were forced to write for the exams. So they had no sense of audience analysis before this class. Tripartite topoi system are a systematic approach for English writing